Nielsen
675 6th Ave, New York, NY 10011, US Work here? Claim profile
Powering a better media future for all people
675 6th Ave, New York, NY 10011, US Work here? Claim profile
Nielsen is a global measurement and data analytics company that provides insights and intelligence to businesses in various industries. They specialise in collecting and analysing data related to consumer behaviour, media consumption, and market trends. Nielsen's ultimate mission is to provide clients with a comprehensive understanding of consumer preferences and market dynamics to drive informed decision-making. Their purpose is to help businesses navigate the rapidly changing marketplace by offering data-driven insights that optimise marketing strategies, improve product development, and drive business growth. Nielsen aims to be a trusted source of accurate and actionable data, empowering their clients to adapt to market shifts, identify growth opportunities, and build strong connections with their target audience. By leveraging their expertise in data analytics, Nielsen supports businesses in making data-backed decisions that lead to competitive advantage and sustainable success.
Culture & values
Diversity, equity & inclusion
Celebrating every voice to drive growth.
Responsibility & sustainability
Making a positive impact where we live and serve.
Privacy
Committing to transparency and user choice.
Innovation
Investing in businesses that move the media forward.
Public policy
Improving citizenship through positive engagement.