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121 Marketing Activation Intern

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BAT

3mo ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Rome

AI generated summary

  • You must be enrolled in Marketing or Business, excel in MS Office, speak English and Italian, adapt well, pay attention to details, and demonstrate proactivity and multitasking skills.
  • You will organize agency reports, analyze performance data, propose retail solutions, share results with stakeholders, and understand competitive strategies while managing operational issues.

Requirements

  • Current enrolment/degree in Marketing, Business Management or other related fields of study
  • Excellent knowledge of MS Office package, in particular of Excel & PowerPoint
  • Proficiency in written and spoken English and Italian
  • Flexibility and willingness to adapt to a changing environment and analytical, attentive to detail, able to see the big picture
  • Proactive nature and ability to learn fast with multitasking skills and flexible approach

Responsibilities

  • Receive and organise reports from external agencies
  • Analyse numbers and get insights from performances
  • Find and propose new solutions to optimize and develop retail channels
  • Circulate results with all the relevant stakeholders
  • Understand competition’s channel strategy and relate with agencies to manage operative issues

FAQs

What is the location of the 121 Marketing Activation Intern position?

The position is based in Rome, Italy.

What type of degree is preferred for this internship?

A current enrolment/degree in Marketing, Business Management, or other related fields of study is preferred.

What kind of experience or skills should I have to apply for this internship?

You should have an excellent knowledge of the MS Office package, particularly Excel and PowerPoint, as well as proficiency in written and spoken English and Italian. Additionally, being analytical, detail-oriented, proactive, and adaptable to change is important.

Will I receive training during my internship?

Yes, you will have access to online learning platforms and personalized growth programs to nurture your leadership skills.

Are there opportunities for career advancement within the company?

Yes, BAT promotes internal advancement, and your career progression is a reality the company is eager to build together with you.

What benefits will I receive as an intern?

You will receive a market-leading annual performance bonus (subject to eligibility), diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.

Is language proficiency required for the internship?

Yes, proficiency in written and spoken English and Italian is required.

What will be my main responsibilities in this internship?

Your key responsibilities will include organizing reports from external agencies, analyzing performance numbers for insights, proposing new solutions for optimizing retail channels, circulating results with stakeholders, and understanding competition's channel strategy.

Does BAT have an inclusive work culture?

Yes, BAT emphasizes collaboration, inclusion, and partnership, and is committed to enabling every individual to thrive, regardless of various backgrounds.

Are there any accommodations available for applicants during the recruitment process?

Yes, if you require any reasonable adjustments or accommodations to perform at your best during the recruitment process, you are encouraged to notify BAT, as they are committed to supporting you.

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BAT

Manufacturing & Electronics
Industry
10,001+
Employees
1902
Founded Year

Mission & Purpose

BAT (British American Tobacco) is a leading international tobacco company engaged in the manufacturing, marketing, and sale of cigarettes, tobacco, and nicotine-related products. With a presence in over 180 countries, BAT's primary focus is on satisfying consumer preferences and delivering quality products responsibly. Their ultimate mission is to provide adult consumers with a range of enjoyable and less risky alternatives to smoking traditional cigarettes, including vaping and tobacco heating products. BAT's purpose extends beyond the products they offer; they are committed to operating sustainably, promoting responsible farming practices, supporting communities, and advocating for the reduction of smoking-related harm. By leveraging their expertise and innovative approach, BAT aims to transform the tobacco industry and contribute to a future where tobacco-related harm is significantly reduced.

Culture & Values

  • We are bold

    The people here are creative, adaptable and dedicated. These qualities form a powerful culture of resilience and a relentlessness to continually be better.

  • We are fast

    On our transformation journey, speed really matters. We set clear direction for the future and move fast. I like that we work together as a team and share learnings with each other.

  • We are empowered

    What I particularly like is that I’ve been given responsibility from day one. I have the freedom to come up with own ideas and drive decision making on the right level.

  • We are diverse

    We absolutely value different perspectives and build on each other’s ideas, knowledge and experiences. BAT is a uniquely diverse organization where everyone can bring their difference.

  • We are responsible

    Our A Better Tomorrow agenda gives a clear purpose to those working at BAT. We want to reduce the health impact of our business. I believe we all feel responsible for delivering upon this goal.