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Digital Consumer Experience Specialist - Temporary Contract

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Nestlé

3mo ago

  • Internship
    Full-time
    Placement Program
  • Marketing
  • Milan

AI generated summary

  • You should have a degree in Marketing or related fields, 1 year in digital roles, strong communication skills, and be fluent in Italian and English. Knowledge of marketing systems is a plus.
  • You will develop data campaigns, implement CRM plans, support market executions, manage external contractors, and ensure optimal rewards schemes for enhanced consumer journeys.

Requirements

  • Graduates or Undergraduates in Marketing, Economics, Digital Communication or related fields
  • 1 year of experience on digital division, premium loyalty program management and/or shoppers experience delivery and/or digital products management
  • Knowledge of IT/Systems & processes for marketing automation and audience profiling can be a plus
  • Forecasting and budgeting
  • Reporting and KPIs tracking system
  • Excellent communication and interpersonal skills
  • Proactive and eager to learn
  • Fluent in both Italian and English

Responsibilities

  • Develop data acquisition campaigns supporting markets in accelerating local data base growth. Coordinate and execute pilots and tests, collect and share best practices.
  • Implement the global integrated data capture plan (DMP, martech, GTM, salesforce, CRM) to increase consumer knowledge and deliver personalized consumer journeys. Cascade above the market segmentation and support markets in marketing automation.
  • Support markets in defining and executing a GLocal CRM plan involving key internal and external stakeholders. Monitor execution and track markets against agreed local KPIs.
  • Support markets in selecting local players to configurate the appropriate rewards scheme that satisfy consumers expectation in the new membership program and ensure a holistic program execution.
  • Provide assistance on the external contractors’ management and operational execution (from rewards/benefits implementation to discount/voucher erogation).

FAQs

What is the duration of the contract for this position?

The contract is for a temporary period of 12 months.

Where is the job located?

The job is located at the Assago (Milan) HQ of Sanpellegrino Nestlé Waters International Business Unit.

What educational background is preferred for applicants?

Graduates or Undergraduates in Marketing, Economics, Digital Communication, or related fields are preferred for this position.

Is prior experience required for this role?

Yes, applicants should have at least 1 year of experience in digital division, premium loyalty program management, shoppers experience delivery, or digital products management.

What language skills are required for this job?

Applicants must be fluent in both Italian and English.

What are the main responsibilities of the Digital Consumer Experience Specialist?

Responsibilities include developing data acquisition campaigns, implementing global integrated data capture plans, supporting markets with CRM plans, selecting local players for rewards schemes, and assisting in external contractors’ management.

Does Nestlé have a commitment to diversity and inclusion?

Yes, Nestlé values diversity and inclusion, and actively encourages equal opportunities and the sharing of ideas among team members.

Are there any specific soft skills that are important for this role?

Yes, excellent communication and interpersonal skills, proactiveness, and a strong eagerness to learn are important for this role.

Is there a specific focus on consumer engagement in this position?

Yes, the role focuses on supporting the implementation of engagement strategies aimed at attracting and nurturing relationships with consumers in the global brands ecosystem.

Do you welcome applicants with disabilities?

Yes, Nestlé welcomes people with disabilities in accordance with their commitment to diversity and inclusion.

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Nestlé

Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Retail & Consumer Goods
Industry
1-10
Employees

Mission & Purpose

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules

Culture & Values

  • Respect for ourselves

    Respect starts with self-respect. Being true to ourselves, while acting with integrity, fairness and authenticity.

  • Respect for others

    Respecting others is about meeting our promises. It’s about quality in our products, our brands and everything we do.

  • Respect for diversity

    Respect for other ways of thinking, other cultures and all aspects of society requires inclusiveness and openness in all our interactions.

  • Respect for the future

    Respect for the future of our planet and future generations compels us to act with responsibility and courage, even if it’s difficult.

Benefits

  • Competitive remuneration

    You’ll be recognized for your contribution with a competitive salary and benefits package. And you may benefit from savings plans, insurances, loans, and discounted or free Nestlé products. You could even grab a bargain on retail products, services and activities.

  • Location-specific opportunities

    Our working environments vary greatly, so depending on your job and your location, you could benefit from flexible working opportunities, volunteering programs, the ability to bring a pet to work, and much more.

  • International mobility

    We offer opportunities to develop your career in different countries around the world. Global mobility plays an important part in developing Nestlé’s talent and our brands.

  • Health and wellbeing at work

    Our employee health programs will help you develop and maintain a healthy lifestyle, with health checks, health care, onsite cafeterias and fitness centres, sport and other activities.

  • Employee support

    More than ever, it is important that you are emotionally supported while at work and at home to be resilient and feel good as you carry out your everyday activities. We provide access to confidential counsellors to help when the unexpected happens or you are feeling overwhelmed.

  • Parental leave

    With a minimum of 18 weeks paid parental leave for the primary caregiver, plus the opportunity to take further leave, your new family life can get off to a great start. Your work location may provide additional benefits and resources such as dedicated feeding rooms or creches.