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Digital Experience Marketing Intern

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Impinj

21d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Seattle
    Remote
  • Quick Apply

AI generated summary

  • You should be a grad student in UX, HCI, Marketing, or similar, with a strong interest in digital marketing, CMS knowledge a plus, and possess strong analytical and multitasking skills.
  • You will enhance website experience, analyze user journeys, collaborate on improvements, conduct competitive analyses, perform technical assessments, usability testing, evaluate design, and compile reports.

Requirements

  • Currently enrolled in a graduate program in User Experience, Human-Computer Interaction (HCI), Marketing, Communications, or a related field
  • Strong interest in digital marketing, website development, and user experience design
  • Basic knowledge of content management systems (CMS) is a plus
  • Excellent analytical, problem-solving, and critical-thinking skills
  • Strong attention to detail and ability to manage multiple tasks simultaneously
  • Ability to work both independently and as part of a team

Responsibilities

  • Develop actionable recommendations for enhancing our website digital experience, website usability, and technical performance for overall effectiveness
  • Define and analyze key user journeys for audiences, with a focus on specific roles. Set audience-specific goals and map user journeys to identify opportunities for improving user interaction and satisfaction
  • Collaborate with stakeholders to implement and measure the effectiveness of proposed enhancements
  • Perform a competitive analysis to benchmark our website against industry best practices and competitors' websites including providing up-to-date industry trends in digital marketing
  • Assist in researching our website's content management system (CMS) to analyze data and make recommendations to inform marketing decisions
  • Perform a comprehensive technical assessment of our website properties, including performance, SEO, security, and mobile/browser compatibility
  • Conduct usability testing to gather feedback on the website's ease of use, navigation, and overall user experience
  • Evaluate the website's accessibility following guidelines such as WCAG (Web Content Accessibility Guidelines)
  • Analyze the website's design elements, including layout, color scheme, typography, and visual appeal
  • Compile findings and recommendations into a comprehensive assessment report and present your recommendations to stakeholders for review and feedback

FAQs

What is the role of the Digital Experience Marketing Intern at Impinj?

The Digital Experience Marketing Intern will focus on assessing the website's technical performance and user experience design, conducting a comprehensive website assessment, analyzing user experience, and providing actionable recommendations for future improvements.

What are the key responsibilities of the intern?

The intern will develop actionable recommendations for enhancing website usability, analyze user journeys, collaborate with stakeholders on enhancements, perform competitive analysis, assist with content management system research, conduct technical assessments, usability testing, evaluate accessibility, analyze design elements, and compile findings into a comprehensive report.

What qualifications are required for this internship?

Candidates must be currently enrolled in a graduate program in User Experience, Human-Computer Interaction (HCI), Marketing, Communications, or a related field, along with a strong interest in digital marketing and user experience design, analytical and problem-solving skills, attention to detail, and the ability to manage multiple tasks.

What benefits does the Impinj Summer Internship Program offer?

The program offers exposure to senior leadership, mentorship from early-career professionals, networking opportunities, development of valuable skills through hands-on experience, and access to company resources and events.

How is compensation structured for this internship?

The typical base pay range for this role across the US is $26.00/hour - $36.00/hour, depending on factors such as role complexity, duties, requirements, relevant experience, and skill set.

Is there an opportunity for additional rewards besides the hourly pay?

Yes, certain roles are eligible for additional rewards, including merit increases, annual bonuses, stock options, and sales incentives based on individual performance and revenue utilization.

Where is Impinj's headquarters located?

Impinj's headquarters is located in Seattle, Washington, offering spectacular views of the Olympic Mountains, Lake Union, and Mt. Baker.

What is Impinj's stance on diversity and inclusion?

Impinj is committed to creating a diverse and inclusive work environment and welcomes applicants from all backgrounds, ensuring equal opportunity without discrimination based on race, gender, sexual orientation, or other statuses.

Does Impinj provide accommodations for individuals with disabilities?

Yes, Impinj ensures that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, perform essential job functions, and access other benefits of employment.

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Impinj

Enabling a Boundless Internet of Things

Technology
Industry
201-500
Employees
2000
Founded Year

Mission & Purpose

Impinj (NASDAQ: PI) helps businesses and people analyze, optimize, and innovate by wirelessly connecting billions of everyday things—such as apparel, automobile parts, luggage, and shipments—to the Internet. The Impinj platform uses RAIN RFID to deliver timely data about these everyday things to business and consumer applications, enabling a boundless Internet of Things. If it’s a thing, our platform can connect it. Impinj enables digital transformation by extending the Internet’s reach from the cloud, through edge connectivity devices, all the way to physical items. Our broad partner ecosystem uses our platform's best-in-market products, capabilities, and technology to build IoT solutions that bring visibility and automation to intelligent systems. Wirelessly connect everyday items. Identify, locate, and protect them. And deliver data about those items to applications like inventory management, asset management, and shipment verification. Why become an Impinjineer? At Impinj, you will find an innovative, passionate, curious team that is constantly pushing ideas forward and creating technology that positively impacts the world. Our employees enjoy competitive benefits, a flexible & collaborative work environment, and the knowledge that they are making a difference. Diversity & Inclusion We recognize our responsibility to use our platform, voice, and influence to seek out injustices and ensure that Impinj becomes a model of D&I. That responsibility starts from within. As a result of sincere, months-long discussions, our team members decided on these goals to bolster Impinj’s diversity efforts: * Diversify our hiring process and seek out applicants from diverse backgrounds
 * Maintain an inclusive, respectful workplace where team members from all backgrounds feel supported and have opportunities for development * Participate in our community * Actualize and commit to our D&I strategy through our newly formed cross-divisional Diversity Action Team.