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Disney & Pixar Games Brand Strategy Intern, Summer/Fall 2025

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The Walt Disney Company

8d ago

  • Internship
    Full-time
    Summer Internship
  • Customer Relations
    Marketing
  • Glendale, +1

AI generated summary

  • You must be pursuing a relevant degree, possess marketing experience (preferably in gaming), show passion for Disney & Pixar, be organized, analytical, available full-time, and provide housing/transportation.
  • You will support marketing efforts, coordinate assets, draft communications, track metrics, and foster relationships to ensure successful brand strategies.

Requirements

  • Education and/or experience in Marketing (preferably within the gaming industry)
  • Passion for the entertainment industry (gaming and consumer electronics, strongly preferred)
  • Passion for Disney & Pixar stories, characters, and worlds
  • Knowledge of brand management, product marketing, user acquisition, or social/community
  • A highly organized, meticulous self-starter with a strong productive work ethic and desire to learn and grow
  • The ability to engage and collaborate with a diverse range of personalities using effective interpersonal skills
  • A resourceful problem-solver with a can-do attitude; works well under pressure across multiple projects
  • The ability to analyze data and extrapolate insights using strong analytical skills
  • Proficiency with MS Office Suite
  • Proficiency in deck creation and presentation using Keynote/PowerPoint
  • Prior experience in Airtable
  • Junior or Senior Undergraduate pursuing a degree in Marketing, Communications/PR, Games or related field
  • Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship. Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.
  • Be at least 18 years of age
  • Possess unrestricted work authorization
  • Be aligned with The Disney Look appearance guidelines
  • Able to have a consistent, reliable work schedule throughout the internship
  • This internship is primarily onsite M-Th, with the option to work from home on Fridays. It requires a working, reliable internet connection as well as a quiet, dedicated workspace
  • The approximate dates of this internship are early June 2025 through early January 2026
  • Fully available from Monday - Friday, 9 AM - 5 PM Pacific Time Zone for the duration of the internship, 40 hours each week
  • Able to provide own housing for the duration internship program in the Glendale, CA area
  • Able to provide/have reliable transportation to/from work

Responsibilities

  • Support the Associate Marketing Manager by collaborating with cross-functional teams (Production, Creative, PR, Legal, and Integrated Planning partners) to secure alignment/feedback/approvals on all major marketing deliverables and activations with licensees
  • Coordinate all asset deliveries and ensure high quality, on-time deliverables for assigned titles
  • Maintain asset management tools/directories to track/coordinate deliverables
  • Draft and distribute guidance, updates, scheduling, and protocols pertaining to assigned titles
  • Schedule, track and coordinate social/community support and CRM calendars
  • Draft, proofread, and edit public-facing Marketing copy and communications
  • Develop knowledge of important metrics and reporting, marketing tactics, and Disney Synergy programs
  • Learn appropriate benchmarks and goals across greater marketing channels/campaigns
  • Become a strong brand steward for The Walt Disney Company brands to deliver on-brand marketing and creative
  • Foster relationships with both external licensees and internal teams throughout The Walt Disney Company

FAQs

What is the main focus of the Disney & Pixar Games Brand Strategy Intern role?

The main focus of the role is to support brand and product marketing strategy across assigned licensed titles within the Disney & Pixar Games portfolio by partnering with licensees to deliver world-class marketing campaigns.

What are the primary responsibilities of the intern?

The intern will collaborate with cross-functional teams, coordinate asset deliveries, maintain asset management tools, draft and distribute communications, and help analyze data among other tasks.

What qualifications are required for this internship?

Candidates should have education or experience in marketing (preferably within the gaming industry), a passion for the entertainment industry and Disney & Pixar stories, and strong organizational and analytical skills.

Is prior experience in gaming or brand management necessary?

While prior experience in gaming and brand management is preferred, it is not explicitly required.

What are the preferred qualifications for applicants?

Preferred qualifications include proficiency in deck creation using Keynote/PowerPoint and prior experience with Airtable.

What is the education requirement for this internship?

Applicants must be juniors or seniors pursuing a degree in Marketing, Communications/PR, Games, or a related field.

Are there eligibility requirements for this internship?

Yes, candidates must be enrolled in an accredited college/university, be at least 18 years old, possess unrestricted work authorization, and meet other specific criteria outlined in the job description.

Is the internship fully onsite or remote?

The internship is primarily onsite Monday through Thursday, with the option to work from home on Fridays.

What is the expected duration of the internship?

The internship is expected to run from early June 2025 through early January 2026.

What is the hourly pay for this role?

The pay rate for this internship in California is $22.00 per hour.

Do interns need to provide their own housing and transportation?

Yes, interns are responsible for providing their own housing in the Glendale, CA area and reliable transportation to and from work.

Will there be opportunities for a phone interview?

Yes, strong candidates may be invited to complete a phone interview based on their application.

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The Walt Disney Company

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!