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Events Marketing Coordinator

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Product Marketing Alliance

Aug 17

Applications are closed

  • Internship
    Full-time
    Off-cycle Internship
  • London

Requirements

  • You want ownership in your role from the beginning and ready to level up. Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate business changes, or to bounce back from subpar results
  • You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns
  • You take pride in crafting effective and engaging copy whatever the platform
  • You are naturally self-directed, operate at a high cadence, and get stuff done
  • You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning
  • You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things
  • Experience with Asana or project management tools a plus (desirable)
  • Experience using ESPs & CRMs, and basic Google Analytics understanding (desirable)

Responsibilities

  • - Own the whole thing: Own the execution of new launches from data build and acquisition through to conversion, across the event product portfolio (in-person summits, virtual festivals, and more)
  • - Become a multi-channel expert: Build and execute compelling multi-channel marketing programs that achieve targeted delegate registrations and revenue across our global events portfolios.
  • - Create Momentum: create engaging/persuasive copy and own the delivery of email, social media, media partnerships, etc. Run affiliate marketing campaigns through speakers, sponsors, media partners and associations to drive targeted attendance and revenue.
  • - Know Performance: Measure and analyze campaign performance (pre, during, and post-event) to proactively recommend where opportunities for further optimization and growth exist.
  • - Collaborate Cross-functionally: Establish yourself as a core member of the events marketing engine, and ensure knowledge is shared and retained. Work closely with talented event production, sponsorship sales, community marketing, content, and engineering professionals to ensure priorities are aligned and execution plans are on track.

FAQs

What is the role of the Events Marketing Coordinator at The Alliance?

The Events Marketing Coordinator will own the execution of new launches for various events, build and execute multi-channel marketing programs, create engaging copy, analyze campaign performance, and collaborate cross-functionally with team members across event production, sponsorship sales, and more.

What are the main responsibilities of this position?

Key responsibilities include managing event marketing campaigns from data acquisition to conversion, crafting persuasive copy for emails and social media, running affiliate marketing campaigns, measuring campaign performance, and collaborating with various teams to ensure alignment on execution plans.

What qualifications are required for this role?

Candidates should have a desire for ownership in their role, a passion for data-driven marketing, strong copywriting skills, the ability to prioritize tasks, and should be self-directed. Experience with project management tools, email service providers, and basic Google Analytics is desirable.

What is the compensation for the Events Marketing Coordinator role?

The base salary for this position is £25,000, with the potential for up to a 10% bonus.

What benefits does The Alliance offer?

Benefits include enhanced paid holiday (34 days), private medical and dental coverage, life insurance, flexible hours, extensive tech gear, on-demand therapy, gym memberships, and a personal learning and development budget among others.

Is there flexibility in the work hours for this position?

Yes, The Alliance offers a flexible hours policy allowing you to structure your work according to when you are most productive.

What is the company's approach to diversity and inclusion?

The Alliance is committed to creating a workplace free from discrimination and bias, supporting equal opportunities for all employees, and continually striving for inclusivity.

Are there opportunities for personal development at The Alliance?

Yes, there are personal learning and development budgets, as well as paid volunteer and learning days, providing opportunities for professional growth.

Can I apply if I don’t meet all the listed qualifications?

Yes, The Alliance encourages applicants with unique backgrounds and experiences to apply, even if they do not meet all the listed requirements.

Where are the events that the marketing coordinator will be involved with held?

The events will take place in exciting locations including New York, Las Vegas, Amsterdam, London, Sydney, and Singapore.

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Product Marketing Alliance

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Education
Industry
51-200
Employees
2019
Founded Year

Mission & Purpose

Product Marketing Alliance (PMA) is a leading community and resource hub for product marketers worldwide. With a mission to empower and connect product marketers, PMA offers a range of resources, including articles, webinars, courses, events, and certifications, designed to help professionals advance their skills, stay updated on industry trends, and network with peers. Whether through in-depth guides on product marketing best practices or virtual events featuring industry experts, PMA provides valuable insights and support to help product marketers succeed in their roles.