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Global Social Intern - fix term 12 months

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BAT

25d ago

  • Internship
    Full-time
    Off-cycle Internship
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You should have social media experience, creative content skills, strong communication, data analysis abilities, and project management knowledge. A graduate degree in digital marketing is preferred.
  • You will build brand social presence, manage influencer partnerships, create content, oversee community engagement, run performance analysis, and align activities with marketing guidelines.

Requirements

  • Experience in social media, influencer/creator are key to this role. Ideally, you have previously managed social media for a brand either in-house or from an agency.
  • Creative expertise in both developing content concepts specific for social media and in developing social content leveraging common design software and/or AI design tools.
  • Passionate about social media brand building; social media marketing including influencer/creator experience.
  • Strong creative ability; strong empathy for others with great interpersonal and influencing skills.
  • Possesses effective communication, briefing and presentation skills.
  • Strong ability to analyse data and convert into learning and actions.
  • Good judgement and strong decision-making ability.
  • Proactive, Resilient, flexible, and confident to work in a fast-paced dynamic environment.
  • Project management including some practical knowledge of “agile”.
  • Graduate degree; certification / diploma(s) across digital/social marketing disciplines.

Responsibilities

  • Leading the Brand Social engagement model for Ryde: by building the global social presence for our first Wellbeing brand (key KPI – followers growth & content engagement growth).
  • Landing the brand social focusing on our lead market, the US.
  • Leading and inspiring our external influencers you will partner with, to ensure we create content, initiatives that engage our consumers on our Social platforms.
  • Ensuring Social marketing activities are in line with TWSC culture and our International Marketing Principles and Social Media guidelines.
  • Leading the content ideation and planning of Ryde: social calendar for Instagram and TikTok to land the brand content pillars.
  • Managing the influencers / creators from scouting them leveraging influencers / creators specific platforms, briefing them, leading the contract to then guiding them in producing the finished social content.
  • Creating brand social content leveraging our brand existing assets and AI design tool to create new ones.
  • Leading the posting on Instagram and TikTok via the Sprout platform.
  • Leading the brand reacting community management by responding to the different comments on @Drink.Ryde leveraging the brand tone of voice and personality.
  • Managing the boosting of the best performing brand social content across our three markets and local media agencies (US, Canada and Australia).
  • Leading the performance analysis of the brand social account based on the Sprout report and apply the key learning to the brand social strategy and content calendar.

FAQs

What is the duration of the Global Social Intern position?

The Global Social Intern position is a fixed term role for 12 months.

Where is the Global Social Intern position located?

The position is located in London.

What are the main objectives for the Global Social Intern by the end of 2025?

The main objectives include increasing the Instagram followership to at least 100,000 followers and achieving 50,000 followers on TikTok, as well as improving the engagement rate to a minimum of 2%.

What type of content will the Global Social Intern be responsible for creating?

The intern will be responsible for developing engaging entertainment social content that builds brand love for the Ryde brand, rather than traditional advertisements.

Is prior experience in social media management necessary for this role?

Yes, prior experience managing social media for a brand, either in-house or through an agency, is key for this role.

What skills are essential for this position?

Essential skills include creativity in content development, strong interpersonal and influencing abilities, effective communication, analytical skills, project management capabilities, and resilience.

Are there benefits associated with this internship?

Yes, the internship includes a market-leading annual performance bonus, diverse health plans, work-life balance initiatives, and a flexible holiday plan.

What kind of growth opportunities does BAT offer to interns?

BAT offers access to online learning platforms, personalized growth programs, and a focus on internal advancement for career progression.

Does BAT promote inclusivity and diversity in the workplace?

Yes, BAT is committed to fostering an inclusive environment where individuals can thrive, regardless of various factors such as gender, race, or background.

Does BAT support professionals seeking to re-enter the workforce after a career break?

Yes, through the Global Returners program, BAT provides support for individuals re-entering the workforce after an absence, such as for family care or personal ventures.

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BAT

Manufacturing & Electronics
Industry
10,001+
Employees
1902
Founded Year

Mission & Purpose

BAT (British American Tobacco) is a leading international tobacco company engaged in the manufacturing, marketing, and sale of cigarettes, tobacco, and nicotine-related products. With a presence in over 180 countries, BAT's primary focus is on satisfying consumer preferences and delivering quality products responsibly. Their ultimate mission is to provide adult consumers with a range of enjoyable and less risky alternatives to smoking traditional cigarettes, including vaping and tobacco heating products. BAT's purpose extends beyond the products they offer; they are committed to operating sustainably, promoting responsible farming practices, supporting communities, and advocating for the reduction of smoking-related harm. By leveraging their expertise and innovative approach, BAT aims to transform the tobacco industry and contribute to a future where tobacco-related harm is significantly reduced.

Culture & Values

  • We are bold

    The people here are creative, adaptable and dedicated. These qualities form a powerful culture of resilience and a relentlessness to continually be better.

  • We are fast

    On our transformation journey, speed really matters. We set clear direction for the future and move fast. I like that we work together as a team and share learnings with each other.

  • We are empowered

    What I particularly like is that I’ve been given responsibility from day one. I have the freedom to come up with own ideas and drive decision making on the right level.

  • We are diverse

    We absolutely value different perspectives and build on each other’s ideas, knowledge and experiences. BAT is a uniquely diverse organization where everyone can bring their difference.

  • We are responsible

    Our A Better Tomorrow agenda gives a clear purpose to those working at BAT. We want to reduce the health impact of our business. I believe we all feel responsible for delivering upon this goal.