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Integrated Marketing Spring Intern - Entertainment

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Media & Journalism
  • New York

Requirements

  • Undergraduate/graduate student
  • Able to work up to 20 hours per week
  • Able to work onsite in our NYC office
  • Major in journalism, communications, public relations, marketing or digital media
  • Excellent written and verbal communication
  • MS Outlook, Word, PPT, Excel proficiency
  • Analytical thinker who is self-motivated and able to multi-task
  • Collaborative and able to thrive in a high-paced environment

Responsibilities

  • Market Research Project: Collect and analyze data about the customer experience and marketing trends
  • Campaign Project: Conceptualize a campaign or collaboration for a brand of your choice.
  • Source influencers for all brand's master influencer lists and brainstorm influencer campaign ideas
  • Research social media trends and features to utilize in partner content and organic content
  • Assist with content shoots and copy across the entire entertainment portfolio including Neil Lane, Thalia, Sports Illustrated, Marilyn, Elvis, and Muhammad Ali
  • Participate in software and tool training

FAQs

What is the duration of the Integrated Marketing Spring Intern position?

The internship is scheduled from January to April.

Is the internship paid?

Yes, the hourly rate for undergraduate interns in New York, NY, is $17, and for graduate interns, it is $20.

What are the qualifications needed for this internship?

Candidates must be undergraduate or graduate students majoring in journalism, communications, public relations, marketing, or digital media, and possess excellent written and verbal communication skills.

How many hours per week is the intern expected to work?

Interns are expected to work up to 20 hours per week.

Where is the internship located?

The internship must be completed onsite in the NYC office.

What kind of projects will the intern be working on?

Interns will work on market research, campaign conceptualization, influencer sourcing, social media trend research, content shoots, and tool training.

What software skills are required for this role?

Proficiency in MS Outlook, Word, PowerPoint, and Excel is required.

Are there opportunities for training during the internship?

Yes, interns will participate in software and tool training.

What qualities are important for success in this internship?

Candidates should be self-motivated, analytical thinkers who can multitask and thrive in a high-paced collaborative environment.

Does Authentic have a diversity and inclusion policy?

Yes, Authentic values and embraces diversity and inclusion among all team members, as stated in their equal-opportunity employment policy.

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising
Industry
201-500
Employees
2010
Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments

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