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Intern, FC Franchise Activation, North America

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Electronic Arts (EA)

1mo ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Sports & Fitness
  • New York

AI generated summary

  • You must be based in NYC, have prior marketing internship experience in sports, a passion for soccer, strong communication skills, and be able to collaborate across time zones.
  • You will execute EA SPORTS FC campaigns, manage agency partners, attend events, track performance, conduct market research, and present a campaign execution at the end of your term.

Requirements

  • Based in New York, New York.
  • Travel to meetings, matches and activations in New York, NY.
  • Previous marketing internship experience (sports brand/team experience).
  • Passion for soccer and sports culture in North America.
  • Understanding of popular culture, consumer behavior, trends, and engagement opportunities.
  • Verbal, written, and deck-building capabilities.
  • Ability to work with team members across a variety of time zones.

Responsibilities

  • You will help execute EA SPORTS FC campaigns in North America.
  • You will support the Franchise Activation team in the management of agency partners on physical activations, partner events, and influencer management.
  • This includes:
  • Recapping meetings & outlining next steps for partner calls
  • Attending local partner events + activations (for example, NYCFC matches)
  • Attending local shoots
  • Working in-office one day at a week
  • Track & monitor the performances of our brand activations across the campaign lifecycle. You will lead the creation, development, and presentation of campaign recaps.
  • Support Manager, FC Brand Activation in maintaining budget tracker and legal approvals.
  • Conduct in-depth and insightful market research across soccer and pop culture brands & campaigns in North America. We welcome creative input into campaign ideation and development.
  • At the end of your term, you will present a mutually agreed upon campaign execution for the EA SPORTS FC brand in North America.

FAQs

Do we support remote work?

No, this internship requires in-office work one day a week and is based in New York, NY.

Is relocation support provided for this internship?

No, relocation is not supported for this role.

What is the duration of the internship?

The internship starts in May or June and ends in August or September.

What are the main responsibilities of an intern in this role?

Responsibilities include executing EA SPORTS FC campaigns, managing agency partners, tracking brand activation performances, maintaining budget trackers, and conducting market research.

What qualifications are required to apply for this internship?

Candidates must be based in New York, have previous marketing internship experience, and have a passion for soccer and sports culture in North America.

Will training or mentorship be provided during this internship?

Yes, you will report to the Senior Manager, FC Franchise Activation, who will provide guidance and support during your internship.

Are there opportunities for travel in this internship?

Yes, the role requires travel to meetings, matches, and activations in New York, NY.

What skills are beneficial for this internship role?

Beneficial skills include verbal and written communication, deck-building capabilities, and the ability to work with team members across various time zones.

What is the pay range for this internship?

The pay for this internship in New York, NY is between $19 and $29 CAD, depending on location within the area.

What kind of projects will I be working on?

You will work on executing marketing campaigns, recapping meetings, analyzing brand performances, and developing campaign presentations.

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Electronic Arts (EA)

Entertainment Providers

Technology
Industry
10,001+
Employees

Mission & Purpose

Electronic Arts (EA), is a prominent video game company that specialises in the development and publishing of interactive entertainment software. Their primary focus revolves around creating engaging and immersive gaming experiences across various platforms, including consoles, PC, and mobile devices. EA's overarching goal is to captivate gamers worldwide by producing high-quality games that not only entertain but also connect people through shared digital adventures. They strive to push the boundaries of creativity and innovation in the gaming industry, continually seeking new ways to engage and delight players while fostering a global gaming community.