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Intern, Marketing Communications

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Komatsu

8d ago

  • Internship
    Full-time
    Summer Internship
  • Customer Relations
    Marketing
  • Milwaukee

AI generated summary

  • You should be pursuing a relevant degree, possess strong organizational and communication skills, multitask well, and have Microsoft Office proficiency. Travel for events may be required.
  • You will plan events and tradeshows, coordinate logistics, develop lead generation strategies, support merchandise initiatives, and track performance metrics for engagement and sales.

Requirements

  • Currently pursuing a degree in marketing, journalism, business, media and communications, public relations, event management, or a related field.
  • Strong organizational skills and attention to detail.
  • Excellent communication and collaboration abilities.
  • Ability to multitask in a fast-paced environment.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with CRM or marketing automation tools is a plus.
  • Willingness to travel and participate in on-site event execution as needed.

Responsibilities

  • Customer and Dealer experiences - Events and Tradeshow planning and execution
  • Assist the planning and coordination of North America tradeshows and events, including logistics, booth layout, show theme and messaging, content creation, and on-site support.
  • Assist in developing lead generation strategies and engagement plans to enhance attendee experiences.
  • Collaborate with internal stakeholders across marketing communications, the digital office, and sales to align event experiences with organizational goals and objectives.
  • Assist with promotional plans leading up to events and tradeshows, partnering with marketing leads and product teams to ensure key solutions and products are featured and highlighted.
  • Coordinate pre-show, at-show, and post-show attendee lists, registration processes, communications, and training materials to ensure seamless event execution.
  • Support the development of event measurement plans, tracking KPIs, and compiling post-event reports for leadership review.
  • Collaborate with the digital office to optimize lead generation and routing from trade shows, merchandise sales, and other marketing touchpoints.
  • Merchandise program support
  • Support the development and launch of the new online merchandise experience.
  • Assist with weekly sales reporting to track merchandise performance and identify trends.
  • Support the development and launch of the new online merchandise experience.
  • Assist in merchandise strategy development, including inventory management, sourcing, and e-commerce initiatives.
  • Conduct research on industry trends, competitor offerings, and customer preferences to optimize Komatsu’s merchandise selections and sales strategies.
  • Support promotional initiatives related to merchandise at trade shows and events, helping to drive customer and dealer engagement.

FAQs

What is the location of the internship?

The internship is located in Milwaukee, WI, US.

What is the duration of the internship?

The internship lasts for 10 weeks.

What are the main responsibilities during the internship?

Interns will assist with event planning, support social media strategies, help with merchandise efforts, and contribute to marketing campaigns aimed at enhancing customer and dealer experiences.

Will the intern need to travel?

Yes, the intern will need to travel to manufacturing plants and meets with dealers and customers as part of the program.

What kind of experience will the intern gain?

The intern will gain hands-on experience in event planning, marketing strategies, and merchandise programs, working alongside experienced professionals.

Is there an opportunity to present to leadership?

Yes, interns will have the opportunity to present their final project to Komatsu C-suite executives and leaders at the end of the internship.

What qualifications are required for the internship?

Candidates should be pursuing a degree in marketing, journalism, business, media and communications, public relations, event management, or a related field, and demonstrate strong organizational, communication, and collaborative skills.

What tools or software should the intern be familiar with?

Proficiency in Microsoft Office (Excel, PowerPoint, Word) is required; familiarity with CRM or marketing automation tools is a plus.

What networking opportunities are available during the internship?

Interns will have the chance to interface with executives, attend meet-and-greet lunches, and collaborate with internal and external partners.

Is this internship paid?

The job description does not specify whether the internship is paid or unpaid. It is advisable to inquire directly for this information during the application process.

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Komatsu

Creating value together

Manufacturing & Electronics
Industry
10,001+
Employees
1921
Founded Year

Mission & Purpose

Creating value through manufacturing and technology innovation to empower a sustainable future where people, businesses, and our planet thrive together.