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Internship - Heineken Experience Digital and Creative Marketing

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The Heineken Company

1mo ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Creative Arts & Fashion
  • Amsterdam

AI generated summary

  • You must be a student in a relevant field, fluent in English, creative, social media-savvy, familiar with digital marketing, and a team player with critical thinking skills.
  • You will analyze digital data, assist with campaigns and content planning, curate engaging ideas, support guest activations, and help organize internal events for a cohesive brand experience.

Requirements

  • You are a student in a relevant field of study and you have the following:
  • Proficiency in English: written, spoken and interpersonal.
  • You are a highly creative individual, able to think outside the box.
  • You are a social media enthusiast, always up to date with the latest trends.
  • Basic knowledge of digital marketing channels and tools.
  • Critical thinking and analytical skills.
  • Team player.

Responsibilities

  • Digital analytics and reporting: Elaboration of weekly and monthly reports, analyzing data from all the Heineken Experience channels (website, social media, customer reviews).
  • Digital campaigns: Assist in the development of digital campaigns from strategy and ideation to production and activation.
  • Content planning: Assist in planning the social media content calendar, organizing and scheduling the content for various social media platforms and ensuring a consistent and strategic approach to engage the audience effectively.
  • Content Curation & Filming: You’ll play a key role in collaborating with our creative agency to identify and select trendy, brand-aligned content for the Heineken Experience. This includes researching social media platforms for the latest trends, curating engaging ideas, and supporting the team during filming to bring these concepts to life.
  • Activations: You will assist in planning and executing guest activations at the Heineken Experience. This involves brainstorming ideas, coordinating logistics, and ensuring a smooth execution of the activations.
  • Internal Events: You will also assist in organizing internal events such as the HEX Summer Party. This could involve coordinating venues, decorations, entertainment, and other logistical aspects to create enjoyable experiences for employees.

FAQs

When does the internship start?

The internship starts on 1 February 2025.

What is the duration of the internship?

The duration of the internship is 6 months.

Are interns required to be enrolled in an educational institution?

Yes, all interns must be enrolled at an educational institution.

What is the work schedule for the internship?

The internship is full-time, requiring 40 hours per week.

Will I receive any financial compensation during the internship?

Yes, interns will receive an internship fee of €650 (gross) per month based on full-time hours.

Is there any support for commuting expenses?

Yes, if you do not have a student OV product, your commuting expenses will be fully reimbursed.

What kind of tasks will I be responsible for during the internship?

You will assist with digital marketing, social media content planning, content curation and filming, guest activations, and organizing internal events.

What skills are required for this internship?

Required skills include proficiency in English, creativity, knowledge of digital marketing channels, critical thinking, analytical skills, and being a team player.

Is prior experience in marketing necessary to apply?

No prior experience is required; however, a passion for marketing and basic knowledge of digital marketing channels is essential.

Will I work independently or as part of a team?

You will be working as part of an international team, collaborating closely with team members and specialists in digital and creative marketing.

Are there any vacation days included in the internship?

Yes, you will enjoy 2 vacation days per month based on full-time work.

Can international students apply for this internship?

Yes, non-EU students must be registered as interns with a Dutch educational institution, while EU students may also register with educational institutions outside the EU.

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The Heineken Company

Join us as we brew more than just quality beers, we brew the Joy of True Togetherness.

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World"​, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries.