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Praktikum Brand Management - Düsseldorf

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Arla Foods

10d ago

  • Internship
    Full-time
    Placement Program
  • Marketing
    Product
  • Düsseldorf

AI generated summary

  • You should be studying business, marketing, or international business with some practical experience, strong communication skills in German and English, and good knowledge of Word, Excel, and PowerPoint.
  • You will support brand communication, promotions, and packaging design, collaborate with teams and agencies, manage projects, analyze market data, and prepare presentations on insights.

Requirements

  • Laufendes Studium der Wirtschaftswissenschaften, (Internationales) Marketing oder Internationales Business mit ersten absolvierten Semestern
  • Idealerweise erste praktische Erfahrungen - vorzugsweise in der Konsumgüterbranche–
  • Ausgeprägtes Engagement, Zuverlässigkeit und Selbstständigkeit, sowie ein Gespür für Kreativität und Affinität zur Food-Branche
  • Ausgeprägte Kommunikationsstärke in Deutsch und Englisch, die bei Präsentationen und im Austausch mit verschiedenen Gesprächspartnern zum Einsatz kommen
  • Ebenfalls gute Kenntnisse in Word, Excel und PowerPoint (Ein zusätzliches Plus sind Erfahrungen mit Nielsen Discover)

Responsibilities

  • Unterstützung des Brand-Management-Teams bei der Entwicklung und Umsetzung von Kommunikationsmaßnahmen, Promotion-Aktionen und Packaging Designs
  • Enge Zusammenarbeit mit dem Vertrieb, unserem Category Management sowie externen Agenturen und Berichterstattung an den zuständigen Brand Manager
  • Übernahme von eigene Projekte
  • Erstellung von Präsentationen, sowie Markt- und Wettbewerbsanalysen, u.a. mit Nielsen Discover, Gfk SimIT, etc.
  • Auswertung und Aufbereitung von Marktforschungsergebnissen
  • Enge Zusammenarbeit mit dem Vertrieb, unserem Category Management sowie externen Agenturen und Berichterstattung an den zuständigen Brand Manager

FAQs

What is the duration of the internship?

The internship lasts for 6 months.

Where is the internship located?

The internship is located in Düsseldorf, Germany.

What type of experience is beneficial for applicants?

Ideally, applicants should have first practical experiences, preferably in the consumer goods industry.

What are the key tasks for the intern in this role?

The intern will support the Brand Management team with communication measures, promotion actions, packaging designs, and perform market and competition analyses.

What qualifications are required for this internship?

Applicants should be currently studying economics, (International) Marketing, or International Business, with several completed semesters.

What skills are preferred for applicants?

Applicants should have strong communication skills in German and English, creativity, and proficiency in Word, Excel, and PowerPoint.

Are there opportunities for professional development during the internship?

Yes, interns will have access to an online learning library and global career opportunities within Arla.

Is there a focus on sustainability at Arla?

Yes, Arla has a strong sustainability commitment and incorporates it into their business practices.

How does Arla support work-life balance?

Arla offers flexible working hours and a time recording system to support work-life balance.

What benefits do employees receive?

Employees receive discounts on the entire product portfolio, access to corporate benefits with discounts, and culinary provisions in the office restaurant.

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Arla Foods

Creating the future of dairy to bring health and inspiration to the world, naturally.

Retail & Consumer Goods
Industry
10,001+
Employees
1881
Founded Year

Mission & Purpose

Arla is a global dairy company with a mission to provide nutritious and delicious dairy products to consumers around the world. As one of the largest dairy cooperatives, Arla's purpose is to create natural, healthy, and sustainable food products that enrich people's lives. They are committed to responsible dairy farming and production, ensuring high-quality milk and dairy products while caring for the environment and the well-being of their farmers and cows. With a focus on innovation and consumer needs, Arla strives to deliver dairy products that are both wholesome and enjoyable, contributing positively to the well-being of individuals and communities.

Culture & Values

  • Lead

    Lead is about taking the lead, being in the driver’s seat in all our actions. It is about being passionate, striving for leadership and identifying the highest potential in our people, business and relationships.

  • Sense

    Sense is about perceiving our people, consumers and the world around us. It is about showing integrity, having an open mind, seeing opportunities and high potential in our people, business and relationships.

  • Create

    Create is about developing and being creative in acquiring expertise, products and market relationships. It is about creating and developing strong potential in our people, business and partnerships.