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Product Marketing Associate (f/m/d)

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Aptiv

2mo ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Wuppertal
  • Quick Apply

AI generated summary

  • You should have a degree in marketing or engineering, 1-3 years of marketing experience, technical savvy, strong analytical skills, and excellent communication abilities.
  • You will create product content, support marketing campaigns, and collaborate with teams to communicate product value through various channels tailored to customer personas.

Requirements

  • Degree in Marketing, Business, Economics or similar
  • Technical Aptitude - Comfortable in technical conversations with a curiosity to learn
  • Ability to process and analyze qualitative and quantitative research methods and demonstrating highly developed skills in translating customer insights into compelling messages
  • Entrepreneurial mind-set; curious and creative personality
  • Excellent oral, written, and visual presentation and communication skills
  • Degree in Engineering (e.g. Automotive, Electronics, Computer, Software), Computer Science or equivalent in a related technical field
  • 1-3 years of experience in developing and executing marketing campaigns and go-to-market strategies

Responsibilities

  • Develop content that captures the value of products / solutions, working closely with Product Management, including product presentations, whitepapers, customer demo presentations, web content, etc.
  • Support Product Marketing and Customer marketing teams to develop and execute new product introduction campaigns for Aptiv’s AS&UX products based on understanding of the market needs and Aptiv’s positioning
  • Collaborating with account based marketing and extended marketing teams (content, creative, digital, social) on communicating product value and positioning following customer persona through a mix of channels and marketing tactics

FAQs

What is the main focus of the Product Marketing Associate role?

The main focus of the Product Marketing Associate role is to support content development for next-generation AS&UX offerings, aligned with the go-to-market strategy, while collaborating with various teams to create product messaging and execute marketing campaigns.

What qualifications are required for this position?

The required qualifications include a degree in Marketing, Business, Economics, or a similar field, technical aptitude, strong analytical skills, excellent communication skills, and an entrepreneurial mind-set.

Is prior experience in marketing required for this position?

While 1-3 years of experience in developing and executing marketing campaigns and go-to-market strategies is preferred, it is not explicitly required.

What kind of team will I be working with?

You will be working closely with the AS&UX Product Marketing team, as well as Product Management, Product Line leaders, Customer Marketing, Content and Creative, Communications, and Sales teams.

What type of content will the Product Marketing Associate develop?

The Product Marketing Associate will develop content such as product presentations, whitepapers, customer demo presentations, web content, and more that captures the value of Aptiv's products and solutions.

Are there opportunities for professional growth in this position?

Yes, Aptiv offers learning, professional growth, and development opportunities in a recognized international environment.

Are there any benefits provided by Aptiv?

Aptiv provides a flexible work environment, access to training and certifications, recognition for innovation, and opportunities to give back to the community.

How does Aptiv promote inclusivity in the workplace?

Aptiv fosters an inclusive work environment that encourages all individuals to grow and develop, regardless of gender, ethnicity, or beliefs.

What is the ultimate goal of working at Aptiv?

The ultimate goal is to contribute to a safer world through innovations that aim for zero fatalities, injuries, and accidents.

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Aptiv

A global technology company that develops safer, greener and more connected solutions enabling the future of mobility.

Automotive
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

As the only provider of an integrated vehicle brain and nervous system, Aptiv works with our customers to create software-defined vehicles and solve mobility’s toughest challenges in autonomous driving, vehicle electrification, advanced safety, and much more. We believe that mobility has the power to change the world.

Culture & Values

  • Play to Win

  • One Team

  • Think and Act Like Owners

  • Act with Urgency

  • Passion for Results

  • Operate with Results