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Product Marketing Intern

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Graco

18d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Product
  • Rogers
  • Quick Apply

AI generated summary

  • You must be a sophomore or junior in Marketing or Business (GPA 3.0+), possess strong communication and interpersonal skills, be proficient in Microsoft Office, and have mechanical aptitude.
  • You will conduct market research, analyze competition, assist with customer insights, review industry trends, perform sales analysis, develop training materials, support product launches, and participate in design processes.

Requirements

  • Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
  • Minimum GPA of at least a 3.0 on a 4.0 scale desired
  • Excellent verbal and written communication skills
  • Strong interpersonal skills
  • Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
  • Ability to work independently on assigned projects
  • Mechanical aptitude and the desire to work hands-on at times

Responsibilities

  • Conduct secondary market research on products, applications, and markets
  • Analyze the competitive landscape
  • Help analyze and develop market segmentation strategies
  • Assist with voice of customer efforts
  • Review relevant industry publications and report on current topics and important trends
  • Perform historical sales analysis to identify issues and potential opportunities
  • Help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end user benefits
  • Participate in the design and development process for new products
  • Support new product launch initiatives
  • Perform other duties as assigned

FAQs

What is the job title for this position?

The job title is Product Marketing Intern.

What qualifications are required for this internship?

Applicants should be a sophomore or junior pursuing a degree in Marketing or Business from an accredited university, with a minimum GPA of at least 3.0 on a 4.0 scale desired.

What type of projects will interns work on?

Interns will work on projects including market research, historical sales analysis, long-range product planning, report and presentation creation, and developing brochures and other selling tools.

When can the internship start?

Internships can begin as early as the spring semester for part-time hours and may extend through the summer for full-time hours.

Will there be opportunities for full-time employment after the internship?

Yes, top interns will be strong candidates for full-time employment opportunities upon completion of their degree programs.

What kind of research will interns conduct?

Interns will conduct secondary market research on products, applications, and markets, as well as analyze the competitive landscape.

What skills are preferred for this internship?

Preferred skills include excellent verbal and written communication skills, strong interpersonal skills, proficient Microsoft Office skills (Excel, Word, PowerPoint), the ability to work independently on assigned projects, and a mechanical aptitude.

Is there any training provided for interns?

Yes, interns will help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end-user benefits.

Is compensation provided for this internship?

Yes, Graco offers attractive compensation for the internship, with a base pay range of $16.00 - $27.00 per hour, exclusive of fringe benefits or other compensation.

Does Graco support diversity and career development?

Yes, Graco’s culture empowers employees to create their own career paths and offers excellent opportunities for career development.

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Graco

Manufacturing & Electronics
Industry
1001-5000
Employees
1926
Founded Year

Mission & Purpose

Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials. Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.