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Product Operation Intern (Music Promotion and Distribution) - 2025 Project Intern (BS/MS)

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TikTok

10d ago

  • Internship
    Full-time
    Summer Internship
  • Customer Relations
    Marketing
  • Los Angeles

AI generated summary

  • You must be a rising college student with prior experience in music, marketing, or tech, strong analytical skills, an interest in the music industry, and an understanding of marketing needs.
  • You will learn music promotion tools, review client campaigns, provide feedback, conduct creator research, and collaborate to optimize campaigns and deliver impactful results.

Requirements

  • Minimum of a rising student at a College or University
  • Prior internship experience in music, marketing, tech, or entertainment
  • Strong critical thinking and data analysis skills
  • Demonstrated interest in the music industry and/or creator marketing
  • Experience liaising between product and client teams
  • Understanding of the music marketing landscape and the needs of artists/labels

Responsibilities

  • Learn how to use internal music promotion resources and product functions.
  • Assist in reviewing campaigns for clients, learning how to reference data points as evidence of positive and negative performance
  • Assist in providing feedback to product team to improve promotional product for clients
  • Understand the perspective of clients, TikTok users, and other stakeholders and make recommendations for product and campaign improvements based on this
  • Assist in creator research, determining which creators are most suited for individual campaigns and projects
  • Collaborate with the team to ensure campaigns meet clients' expectations, helping to optimize results and deliver creative strategies and impactful results

FAQs

What is the primary focus of the Product Operation Intern role at TikTok?

The primary focus of the Product Operation Intern role is to assist the Artist Partnership team in promoting and distributing music through TikTok, working with artists, managers, and labels to enhance their marketing effectiveness on the platform.

What qualifications are required for this internship?

A minimum of being a rising student at a college or university is required, along with prior internship experience in music, marketing, tech, or entertainment, and strong critical thinking and data analysis skills.

What are some responsibilities I will undertake during this internship?

Responsibilities include learning to use internal music promotion resources, reviewing campaigns for clients, providing feedback for product improvements, understanding client perspectives, assisting in creator research, and collaborating with the team to optimize campaign results.

Is prior knowledge of the music industry necessary for this internship?

While prior knowledge is not strictly necessary, a demonstrated interest in the music industry and/or creator marketing is preferred.

Will I have the opportunity to work on real client campaigns during this internship?

Yes, as an intern, you will assist in reviewing actual campaigns for clients and collaborate with the team to ensure these campaigns meet client expectations.

What skills will I develop through this internship?

You will develop critical thinking, data analysis skills, and gain insights into music marketing, client relations, and creative strategy development.

What is TikTok's approach to diversity and inclusion in the workplace?

TikTok is committed to creating an inclusive environment where employees are valued for their skills and unique perspectives, celebrating diverse voices to reflect the communities they serve.

Is this internship open to students from all majors?

While all majors are welcome, candidates with experience or studies related to music, marketing, or technology may find themselves at an advantage.

What tools or resources will I learn to use during this internship?

You will learn to use internal music promotion resources and product functions related to music marketing on TikTok.

Will I work independently, or will there be collaboration with a team?

You will primarily collaborate with the Artist Partnership team while also performing individual tasks related to your responsibilities.

Entertainment & Media
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

TikTok is a social media platform where users create and share short videos on various topics, including entertainment, education, and lifestyle. Their ultimate goal is to inspire creativity and bring joy to people's lives through engaging and entertaining content. TikTok's purpose is to provide a platform for self-expression and connection, fostering a global community where individuals can express themselves authentically and connect with others who share similar interests and passions.