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Internship

Regional Programs Marketing Intern (Summer 2024)

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Cloudflare

•

3mo ago

🚀 Summer Internship

Austin

⌛ Closed
Applications are closed

Summer Internship

Marketing•Austin

Description

  • Cloudflare is seeking a Regional Programs Marketing Intern with a passion for B2B marketing and an interest in developing and executing data-driven marketing strategies. This intern will work on our Americas field marketing team, focusing on analyzing campaign performance, and industry best practices. The successful candidate will have a strong interest in analyzing and improving marketing campaign performance, channel mix, and will be eager to learn industry standards and best practices for optimizing ROI.

Requirements

  • Interest in B2B marketing for a technical buyer and audience. Basic understanding of cloud technology is a bonus.
  • Familiarity with account-based marketing and digital marketing channels.
  • Willingness to learn Salesforce, Marketo, Tableau, 6sense, Demandbase, Contentful, and other demand gen tech stack tools.
  • Strong analytical skills with the ability to monitor and evaluate marketing performance data.
  • Excellent written and stellar presentation skills.
  • Curiosity and eagerness to learn about industry standards, KPIs, and best practices.

Education requirements

Currently Studying

Area of Responsibilities

Marketing

Responsibilities

  • Monitor the performance of all Americas marketing programs, including events, paid social, display, content syndication, webinars and other marketing channels.
  • Analyze attributed pipeline, efficiency (ROI), and conversion of each marketing channel.
  • Conduct in-depth analysis into ‘time-to-pipeline’ for various marketing channels.
  • Research industry standards for various KPIs, such as MQL and MQL to pipeline conversion to establish benchmarks and identify gaps in current processes.
  • Establish standardized reporting to be leveraged by field marketers and programs team to understand the impact of various programs and make recommendations for optimizing pipeline and ROI.
  • Document Cloudflare’s workflows, data orchestration, and stakeholders involved in the sales funnel to help flag bottlenecks.
  • Partner with our field marketing, programs, and campaigns teams to understand the execution and measurement of campaigns through various channels (email, display, paid social, webinars, etc.) and surface feedback.

Details

Work type

Full time

Work mode

office

Location

Austin