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Social Media Assistant

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Burberry

2mo ago

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Media & Journalism
  • London

Requirements

  • In-depth knowledge of all western social platforms and native content, including not limited to: Instagram, TikTok, X, Facebook, Pinterest, Snap, YouTube.
  • An understanding of Asian social networks is essential, including but not limited to: WeChat, Weibo, Douyin, Red Book, Line, Kakao.
  • An analytical mind with an understanding of social metrics, and how to interpret that data into actionable insights and learnings.
  • Demonstrate a strong work ethic and willingness to learn; a self-starting attitude and enthusiasm is a must.
  • An exceptional communicator - confident in presenting ideas and social thinking to different parts of the business and stakeholders.

Responsibilities

  • Support in the flawless day-to-day execution of our channels.
  • The social lead for copy briefing, liaising with global teams to compile briefs - including central (London) and APAC.
  • Owning weekly and monthly reporting across different KPIs including engagement and listening.
  • Decode metrics to provide insights around any specific subject, utilising social tooling and platform capabilities.
  • Contribute creatively by sharing platform-native ideas, suggesting platform native creators and support on APAC channels.
  • Actively contribute to creative conversations around content ideation, suggesting creators and partners with a finger on the pulse of social trends.
  • Confidently communicate your ideas through the building of effective working relationships with global teams.
  • Lead communications with regional social and digital teams, keeping them up to date with global marketing plans and interpreting local nuance. Supporting the wider teams with updates on local social planning.
  • Through an understanding of platform nuances, suggest different publishing levers to optimise performance.

FAQs

What is the primary purpose of the Social Media Assistant role at Burberry?

The primary purpose is to support the execution of social media channels, engage with communities, and contribute to content ideation and campaign planning while driving social media performance through metric analysis.

What are the key responsibilities of a Social Media Assistant at Burberry?

Key responsibilities include day-to-day execution of social channels, copy briefing, reporting on KPIs, suggesting platform-native ideas, and maintaining communication with global and regional teams.

What type of experience is required for this position?

Candidates should have in-depth knowledge of western social platforms (e.g., Instagram, TikTok, Facebook) as well as an understanding of Asian social networks (e.g., WeChat, Douyin), along with analytical skills to interpret social metrics.

Is prior experience in social media a must for this role?

Yes, a strong understanding of social media platforms and content is essential for success in this position.

What skills are essential for a Social Media Assistant at Burberry?

Essential skills include strategic thinking, attention to detail, strong communication abilities, an analytical mindset, and a self-starting attitude with enthusiasm for learning.

How does Burberry measure success in this role?

Success is measured by the effective planning and reporting of social channels, performance optimization, building relationships across teams, and providing actionable insights from social metrics.

Will the Social Media Assistant interact with global teams?

Yes, the role requires building effective working relationships with global teams and keeping them informed about local nuances and marketing plans.

Is this position focused on execution only, or does it involve creative contributions as well?

The position involves both execution and creative contribution, including participation in content ideation and suggesting platform-native creators.

Does Burberry offer any specific social media tools or platforms for this role?

While the job description does not specify, it anticipates utilizing social tooling and platform capabilities to decode metrics and provide insights.

What kind of work environment does Burberry promote?

Burberry promotes an inclusive environment for creative minds from diverse backgrounds, valuing creativity and innovation.

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Burberry

Fashion & Arts
Industry
10,001+
Employees
1856
Founded Year

Mission & Purpose

Born from innovation, Burberry is a global luxury brand with a rich British heritage. Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.