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Sports Marketing Graduate

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Red Bull

3mo ago

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
    Sports & Fitness
  • Quick Apply

AI generated summary

  • You need a bachelor's or master's degree, strong academic performance, relevant experience, entrepreneurial spirit, excellent communication skills, and fluency in German and English.
  • You’ll support sports marketing projects, assist in event planning, manage athlete initiatives, drive innovation, and contribute to gaming events and activations.

Requirements

  • Bachelor's degree or Master's degree
  • Proven excellence in your academic life
  • Relevant work or internship experience is a plus
  • A history of pursuing personal passions, extra-curricular achievements
  • Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges
  • Open and solution-oriented mindset, with excellent communication skills
  • Fluent in German and English (written, spoken)

Responsibilities

  • Get to know the world of sports marketing (event, athletes, gaming) within a Red Bull country organization.
  • Generate insights and new/unexpected ideas by thinking creatively and out-of-the-box to support cross-departmental sports marketing projects and initiatives.
  • Define and develop an overarching project to be presented to the respective department heads at the end of the program.
  • Get to know the sport event business by supporting the team in big events (yearly highlight events).
  • Learn to organize and execute an efficient event planning on a professional level and work closely with the internal project team, external agencies, athletes, and participants.
  • Develop an understanding of the day-to-day event business that includes for example production, activation, participant services and budget controlling.
  • Develop a deep understanding in designing & establishing a targeted, credible, and efficient athletes & club marketing program by supporting our Athletes & Club Marketing Team in managing the athletes and realizing athletes’ projects, initiatives & activations.
  • Drive innovation and support to set up a strong and efficient network in the national athletes’ scene.
  • Deep dive into the world of Red Bull’s Gaming Marketing by supporting the National Gaming Manager.
  • Assist in organizing gaming events by taking over defined parts of major event productions and realize smaller initiatives and gaming projects on your own.

FAQs

What is the duration of the Red Bull Graduate Program for Sports Marketing?

The Red Bull Graduate Program for Sports Marketing lasts 18 months, starting in July 2025.

What qualifications are required to apply for the Sports Marketing Graduate position?

Applicants should have a Bachelor's degree or Master's degree, proven academic excellence, relevant work or internship experience (preferred), and a history of pursuing personal passions and extracurricular achievements.

Are there specific language requirements for this role?

Yes, fluency in both German and English (written and spoken) is required.

What kind of projects will the Graduate be involved in during the program?

The Graduate will work on sports marketing projects related to events, athlete marketing, and gaming, including organizing major events, managing athletes' initiatives, and supporting gaming events.

Is previous experience in sports marketing necessary for this position?

While relevant work or internship experience is a plus, it is not strictly necessary.

What skills are important for this role?

Key skills for this role include an entrepreneurial spirit, excellent communication skills, an open and solution-oriented mindset, and the ability to think creatively and out-of-the-box.

Will the Graduate have the opportunity to present their own project?

Yes, the Graduate will define and develop an overarching project to be presented to the respective department heads at the end of the program.

Is this position open to all applicants regardless of background?

Yes, the job advertisement aims to support diversity and is open to all people equally, regardless of age, skin color, religion, gender, sexual orientation, or origin.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.