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Strategic Planner - Extrcacurricular Internship

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Starcom

3mo ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Research & Development
  • Milan
  • Quick Apply

AI generated summary

  • You should have media/marketing experience, passion for social media, Office Suite skills, strong communication, basic marketing knowledge, and familiarity with new tech.
  • You will analyze industry trends, develop strategic insights, conduct research, frame consumer journeys, and create reports to guide media and communication plans across various channels.

Requirements

  • Previous experience in media, research, and marketing field is a plus.
  • Passion for social media is welcome.
  • Knowledge of the Office Suite (mainly Excel and PPT)
  • Strong oral and written communication skills
  • Basic knowledge on Marketing & Advertising
  • Knowledge of new and cutting-edge technology is a plus

Responsibilities

  • Understanding industry scenario, agency dynamics and culture
  • Developing a strategic mindset.
  • Acquiring knowledge of key proprietary and industry tools.
  • Identifiy culture trends and consumer mindset for a number of market categories (FMCG, beauty, banking, etc) by conducting desk research or database queries.
  • Frame consumer insights and consumer journeys by elaborating several data point such as socio-demo/ attitudinal / behavioral profile.
  • Inspire the Media and Communication Plan architecture on the wider set of channels, including branded content, digital, commerce. Also in partnership with creative agencies.
  • Create executive summaries and reports starting from Client brief, Market research, Media Analysis

FAQs

What is the role of a Strategic Planner intern at Publicis Groupe?

The Strategic Planner intern will support senior strategic planners by contributing to clients and new business projects, developing a strategic mindset, acquiring knowledge of industry tools, and conducting research on consumer trends.

What are the primary responsibilities of the Strategic Planner intern?

Responsibilities include understanding industry dynamics, identifying cultural trends, framing consumer insights, inspiring media and communication plans, and creating executive summaries and reports.

Is previous experience required for this internship?

Previous experience in media, research, or marketing is a plus but not strictly required.

What skills are desired for this internship position?

Desired skills include strong oral and written communication abilities, knowledge of the Office Suite (mainly Excel and PPT), passion for social media, and basic knowledge of marketing and advertising.

What is the working schedule for the Strategic Planner intern?

The intern will have flexible entrance times and the opportunity for smartworking two days per week.

Are there any learning and development opportunities for interns?

Yes, there is a tailored learning path with an individual and needs-based approach to support continuous learning and development.

Does Publicis Groupe offer wellness programs for interns?

Yes, interns have free access to online training classes aimed at promoting their physical and psychological well-being.

What is the company culture at Publicis Groupe?

Publicis Groupe fosters a culture centered on creativity, collaboration, and a relentless focus on clients, encapsulated in their motto "Viva la différence."

Is there a focus on diversity and inclusion at Publicis Groupe?

Yes, Publicis Groupe is committed to diversity and inclusion, welcoming all candidates regardless of background.

How can I learn more about Publicis Groupe's values?

You can find more information about Publicis Groupe Italy and their values on their official Instagram page.

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Starcom

Marketing & Advertising
Industry
5001-10,000
Employees

Mission & Purpose

Starcom is a global media agency that provides strategic media planning and buying services to clients worldwide. The company's ultimate mission is to leverage the power of media to drive business growth for its clients. Specialising in data-driven insights and innovative media solutions, Starcom aims to connect brands with their target audiences in meaningful and effective ways. The purpose of Starcom is to be a trusted partner for businesses looking to navigate the complex media landscape, delivering tailored strategies that maximise the impact of advertising and communications. Through a combination of creativity, technology, and strategic thinking, Starcom strives to help its clients achieve and exceed their marketing and business objectives.