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Student Intern - Marketing - Tulane University

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Aramark

2mo ago

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
  • New Orleans

AI generated summary

  • You must be a college student, communicate well, follow safety rules, use Microsoft Office, and be organized. Knowledge of Adobe and 2 years of experience in business or marketing is preferred.
  • You will engage with students, coordinate marketing efforts, create promotional materials, analyze market data, update the dining website, and represent the marketing department at events.

Requirements

  • Must be currently enrolled in a college or university
  • Must be able to effectively communicate and understand directions
  • Must be able to understand safety rules, Aramark Alcohol Regulations, operating and maintenance instructions and procedures
  • Ability to understand and use Microsoft Office
  • Strong organization skills and attention to detail
  • Desired Qualifications:
  • Flexible availability
  • Knowledge of Adobe Acrobat and other graphic design program
  • 2 years of work experience
  • Business or marketing related major, concentration, or minor

Responsibilities

  • Act as a liaison between ARAMARK and the student body through peer-to-peer marketing, reaching out to student groups, coordinating the marketing schedule with university events, and conducting student surveys and focus groups
  • Ability to communicate student trends by providing information on student needs, study habits, and activities to assist in identifying missed on-campus markets
  • Act as the on-campus contact for the marketing department when the Marketing Manager is unavailable
  • Develop relationships with outside vendors to obtain pricing and print requirements and follow-up to ensure completion of projects (printers, designers, etc.)
  • Communicate daily with the Marketing Manager and work together to prioritize tasks
  • Develop text, layout, and design for first drafts of promotional materials (brochures, postcards, emails, flyers, signage, posters, etc.)
  • Review promotional materials before they are distributed
  • Interact with customers while working at various marketing events such as meal plan sign-up tables, residential theme dinners, and promotions
  • Give presentations or speak to customers at open house, orientations, club meetings, etc.
  • Additional Job Responsibilities:
  • Distribute marketing materials to the dining locations and make sure materials posted are up to date (posters, maps, table tents, napkin ads, etc.)
  • Conduct competitive analysis and market penetration study to establish current state of the account
  • Research and organize MarketPLAN and MarketMATCH data
  • Oversee long-term projects and assist with administrative tasks
  • Enter data into Excel spreadsheets for analysis, interpret spreadsheet data and convert to an executive summary
  • Update the campus dining website with new information on locations, hours of operation, menus, etc. as needed and generate new ways to increase website traffic and student interest
  • Analyze the communication strategy?s impact on voluntary meal plan sales, retail check average and customer counts
  • Maintain a professional image
  • Complete marketing projects as needed
  • Assist in other departments as needed
  • Completion of any task requested by a supervisor or member of the ARAMARK management team.

FAQs

What is the primary role of the Student Intern in Marketing?

The primary role of the Student Intern is to act as a liaison between the student body and Aramark through peer-to-peer marketing, managing campus dining promotional events, and creating various marketing materials.

What are some specific responsibilities of this internship?

Responsibilities include conducting student surveys and focus groups, coordinating marketing schedules with university events, developing promotional materials, interacting with customers at marketing events, and updating the campus dining website with new information.

Are there any required qualifications for this internship?

Yes, required qualifications include being currently enrolled in a college or university, the ability to effectively communicate and understand directions, knowledge of safety rules, proficiency in Microsoft Office, and strong organizational skills.

What are the desired qualifications for applicants?

Desired qualifications include flexible availability, knowledge of Adobe Acrobat and other graphic design programs, at least 2 years of work experience, and a business or marketing-related major, concentration, or minor.

Is there an opportunity to participate in the creation of marketing materials?

Yes, the intern will be responsible for developing text, layout, and design for various promotional materials such as brochures, postcards, and flyers.

Will the intern have the chance to interact directly with students?

Yes, the intern will have opportunities to engage with students at various marketing events, including meal plan sign-up tables, residential theme dinners, and orientations.

How does this internship support professional growth?

The internship provides hands-on experience in marketing, enhances communication and organizational skills, and allows the intern to work closely with university staff and external vendors, thereby fostering professional development.

What should an applicant do if they have questions about the application process?

Applicants should reach out to the contact provided in the job listing or visit the Aramark careers website for assistance and more information about the application process.

How does Aramark ensure equal employment opportunities?

Aramark is committed to equal employment opportunity and does not discriminate based on race, color, religion, national origin, age, sex, gender, disability, sexual orientation, gender identity, military status, and other protected characteristics as per applicable law.

Aramark

Reach For Remarkable

Travel & Leisure
Industry
10,001+
Employees
1939
Founded Year

Mission & Purpose

Aramark proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world with food, facilities, and uniform services. Because our culture is rooted in service, our employees strive to do great things for each other, our partners, our communities, and our planet.