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Summer Marketing Intern (2 months)

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BAT

26d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • London

AI generated summary

  • You should be pursuing a relevant degree, possess strong communication and analytical skills, be detail-oriented, and ideally have knowledge of CMS platforms or CRM systems.
  • You will deploy brand campaigns, analyze consumer data, present findings, support digital content creation, and collaborate with colleagues on communications and trading plans.

Requirements

  • Currently pursuing a university degree (preferably in Marketing, Business, Digital Media, or a related field).
  • Displays strong engagement skills and articulates clearly with strong and solid rationale to support his/her line of thought.
  • Creative, in both thinking & execution; detail oriented and is constantly finding opportunities to improve.
  • Strong commercial acumen and analytical skills; basic understanding of commercial KPIs.
  • Presentation skills, confident in delivering presentations to varying audience sizes and can construct a clear visual overview.
  • Strong written and verbal communication skills.
  • Strong MS Excel Skills.
  • Understanding of Magento 2, Shopify+ or a similar CMS platform is helpful but not essential.
  • Understanding of SFMC or a similar CRM system is helpful but not essential.

Responsibilities

  • Help deploy brand campaigns through various touchpoints, including CRM and eCommerce platforms.
  • Perform analysis on consumer data and develop recommendations to be actioned by yourself and the relevant wider team.
  • Presenting your findings to the rest of the team in the relevant forums.
  • Supporting your colleagues to deploy content and communications across digital touchpoints in line with the relevant trading calendars and cycle plans.
  • Supporting on end-to-end content development from agency briefing to deployment, collaborating with key colleagues and stakeholders through the entire process.

FAQs

What is the duration of the Summer Marketing Intern position?

The Summer Marketing Intern position is a fixed-term role for 2 months, specifically during Summer 2025.

What city and country is the internship located in?

The internship is located in London, UK.

Who will the intern report to during their internship?

The intern will report to the Senior Activation Deployment Manager.

What kind of tasks will the intern be responsible for?

The intern will help deploy brand campaigns, perform analysis on consumer data, present findings to the team, support content and communications deployment, and assist in end-to-end content development.

Are there any specific qualifications required for this internship?

Yes, candidates should be currently pursuing a university degree, preferably in Marketing, Business, Digital Media, or a related field, and possess strong analytical, communication, and presentation skills.

Is prior experience in digital marketing or eCommerce required?

No prior experience in digital marketing or eCommerce is required, but understanding of platforms like Magento, Shopify, or CRM systems like SFMC would be helpful.

What skills are essential for this internship role?

Essential skills include strong engagement and communication abilities, creativity, commercial acumen, analytical skills, presentation skills, proficiency in MS Excel, and a detail-oriented approach.

What opportunities for learning and growth are provided during this internship?

Interns will have access to online learning platforms, personalized growth programs, and regular developmental feedback from their manager, allowing them to nurture their leadership skills.

Are there any benefits offered to interns?

Yes, the company offers a market-leading annual performance bonus (subject to eligibility), health benefits, work-life balance initiatives, and a flexible holiday plan among other incentives.

How does BAT promote diversity and inclusion in its workplace?

BAT fosters an inclusive environment by championing collaboration and partnership, recognizing diverse backgrounds and perspectives, and supporting initiatives aimed at encouraging applicants from all walks of life.

Is there any support for professionals re-entering the workforce?

Yes, BAT's Global Returners program provides support to professionals looking to re-enter the workforce after an absence due to personal reasons.

Will there be any travel required for this internship?

No, this internship does not require travel.

How can I apply for this internship?

You can apply for the internship through the official BAT careers page or the specific job listing where you found this internship opportunity.

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BAT

Manufacturing & Electronics
Industry
10,001+
Employees
1902
Founded Year

Mission & Purpose

BAT (British American Tobacco) is a leading international tobacco company engaged in the manufacturing, marketing, and sale of cigarettes, tobacco, and nicotine-related products. With a presence in over 180 countries, BAT's primary focus is on satisfying consumer preferences and delivering quality products responsibly. Their ultimate mission is to provide adult consumers with a range of enjoyable and less risky alternatives to smoking traditional cigarettes, including vaping and tobacco heating products. BAT's purpose extends beyond the products they offer; they are committed to operating sustainably, promoting responsible farming practices, supporting communities, and advocating for the reduction of smoking-related harm. By leveraging their expertise and innovative approach, BAT aims to transform the tobacco industry and contribute to a future where tobacco-related harm is significantly reduced.

Culture & Values

  • We are bold

    The people here are creative, adaptable and dedicated. These qualities form a powerful culture of resilience and a relentlessness to continually be better.

  • We are fast

    On our transformation journey, speed really matters. We set clear direction for the future and move fast. I like that we work together as a team and share learnings with each other.

  • We are empowered

    What I particularly like is that I’ve been given responsibility from day one. I have the freedom to come up with own ideas and drive decision making on the right level.

  • We are diverse

    We absolutely value different perspectives and build on each other’s ideas, knowledge and experiences. BAT is a uniquely diverse organization where everyone can bring their difference.

  • We are responsible

    Our A Better Tomorrow agenda gives a clear purpose to those working at BAT. We want to reduce the health impact of our business. I believe we all feel responsible for delivering upon this goal.