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Werkstudent*in Brand, Media & Communication (m/f/d)

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Kantar

2mo ago

  • Internship
    Full-time
    Placement Program
  • Marketing
    Research & Development
  • Quick Apply

AI generated summary

  • You should be studying a relevant field, have a keen interest in marketing, strong analytical skills, MS Office proficiency, good English, and excel in organization and teamwork under pressure.
  • You will optimize online surveys, manage projects, code open questions, analyze data using SPSS/Excel, create presentations, and conduct market and social media research.

Requirements

  • Fachbezogenes Studium z.B. der Wirtschafts- oder Sozialwissenschaften an einer FH oder Universität, idealerweise mit dem Schwerpunkt Marketing, Marktforschung oder Statistik
  • Interesse an Marketing/ Marktforschung, insbesondere an Marken und Werbung
  • Zahlenaffinität und Spaß an Statistiken mit einem Auge für Details
  • Gute Kenntnisse in MS-Office (besonders Excel und PowerPoint), gern auch Kenntnisse in SPSS
  • Gute Englischkenntnisse
  • Organisationstalent, Teamgeist und einen kühlen Kopf – auch bei engen Timings

Responsibilities

  • Testen und Optimieren von Online-Fragebögen
  • Projektbegleitende Projektmanagement-Tätigkeiten
  • Erstellung von Codeplänen, Coding und Codingkontrolle offener Fragen
  • Schreiben von Auswertungsanweisungen und Überprüfen von Ergebnistabellen
  • Durchführung von Sonderanalyse (SPSS, Excel-Auswertung)
  • Unterstützung bei der Anlage und Erstellung von Ergebnispräsentationen (PowerPoint)
  • Kontrolle der Daten in Ergebnispräsentationen
  • Marktrecherchen, Social Media Beobachtungen, Background Recherchen - auch zu Wettbewerbermarken

FAQs

What is the job title for this position?

The job title is Werkstudent*in Brand, Media & Communication (m/f/d).

In which locations is this position available?

This position is available in München, Nürnberg, and Frankfurt am Main.

What kind of projects will the Werkstudent*in be working on?

The Werkstudent*in will support teams on various projects for well-known companies across different industries, such as automotive, financial services, consumer goods, and technology.

What are the working hours for this position?

The ideal working hours are between 15 to a maximum of 20 hours per week, which can be discussed and arranged with the project leaders.

What kind of tasks will the Werkstudent*in be responsible for?

The responsibilities include testing and optimizing online surveys, project management tasks, creating code plans, coding and controlling open questions, performing special analyses (SPSS, Excel), assisting in result presentations, and conducting market and social media research.

What are the educational requirements for this position?

Applicants should be enrolled in a relevant study program, such as economics or social sciences, ideally with a focus on marketing, market research, or statistics.

What skills are necessary for this role?

Necessary skills include a strong interest in marketing and market research, numerical affinity, proficiency in MS Office (especially Excel and PowerPoint), and good English language skills.

What kind of training or development opportunities are offered?

Kantar offers extensive development opportunities, including training measures, coaching, and on-the-job training through experienced leaders and colleagues.

How do I apply for this position?

Interested candidates should apply through the online form on Kantar's career page, including their earliest possible start date and proof of enrollment.

Are there opportunities for career advancement in this role?

Yes, there are career progression opportunities linked to performance, as Kantar follows a pay-for-performance culture.

Is there support for mental health and well-being in the workplace?

Yes, Kantar aims to create a supportive working environment that takes mental health and well-being into consideration.

What qualities does Kantar value in its employees?

Kantar values organization talent, teamwork, and the ability to maintain a cool head under tight deadlines.

Is familiarity with statistical software important for this position?

Yes, familiarity with SPSS is preferred, along with strong skills in Excel for data analysis.

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Kantar

Understand people. Inspire growth.

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.