Logo of Huzzle

Home

Matches

Explore

Manage

Acquisition Marketing Specialist

image

Fabletics

14d ago

  • Job
    Full-time
    Junior Level
  • Data
    Marketing
  • El Segundo
  • Quick Apply

AI generated summary

  • You need 2+ years in marketing, A/B testing, web analytics, and project management; strong strategic thinking, attention to detail, collaboration skills, and a relevant degree.
  • You will optimize conversion rates, conduct A/B tests, manage experimentation processes, collaborate with teams, and monitor performance to enhance user experience and acquisition.

Requirements

  • 2 years' experience in Marketing or similar experience required
  • Experience utilizing web analytics tools such as Adobe Analytics, Google Analytics, Adobe Launch and/or other digital analytics and marketing tools
  • 2 years or more experience utilizing A/B testing software such as Adobe Target, VWO, Optimizely or related software programs
  • Strong knowledge of statistical concepts related to A/B testing. Understanding of how to gather data-driven insights from program performance and develop recommendations to drive continuous improvement in results.
  • Test and learn mindset with strong marketing instincts
  • Demonstrated attention to detail and ability to comprehend complex, technical challenges
  • Strategic thinking and problem-solving skills
  • Expert collaborator and leader who thrives in cross-functional environments. Able to easily context switch based on audience, translate needs from one team to another, and influence stakeholders and leadership to achieve alignment.
  • Excellent project management skills. Able to organize and coordinate cross-functional teams to deliver projects on time with high quality.
  • Experience working with creative teams, with an ability to translate business marketing plans into clear and actionable creative requests.
  • Comfortable getting your hands dirty and implementing programs from start-to-finish.
  • Bachelor's degree in Marketing, Information Technology or similar focus preferred.

Responsibilities

  • Lead conversion rate optimization efforts for Fabletics’ consumer-facing website, landing pages, first time visitor pages and funnels.
  • Test and build personalized experience by traffic source (optimized Landers for google vs. Facebook vs TV traffic etc.)
  • Help concept, build, implement and manage a robust pipeline of optimization tests in partnership with internal teams, continuously improving conversion metrics and driving new customer acquisition.
  • Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and performance.
  • Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, results measuring and recommendations.
  • Partner with our product, marketing analytics teams as well as vendors to ensure tests are set up properly and data is collected and accurate.
  • Stay abreast of marketing calendars so brand launches and promotions are showcased on the homepage.
  • Ensure timely, high-quality execution of the roadmap, with a rapid test and learn mindset to help you refine your approach over time. Rapidly implement winners and optimize the test and learn plan based on past results.
  • Actively monitor and report on the performance across the CRO program. Continually optimize based on results while ensuring brand standards are applied and maintained across all properties.

FAQs

What is the primary responsibility of the Acquisition Marketing Specialist at Fabletics?

The primary responsibility is to own the site experience of leads and increase conversion of traffic into customers through funnel optimization and creation.

What kind of experience is required for this position?

A minimum of 2 years' experience in Marketing or a similar field is required, along with experience in web analytics tools and A/B testing software.

What are some key skills needed for this role?

Key skills include strong analytical abilities, project management skills, strategic thinking, and excellent collaboration and communication skills.

Who will the Acquisition Marketing Specialist report to?

This position will report to the Senior Director, Growth - Fabletics.

What tools or software should candidates be familiar with?

Candidates should be familiar with web analytics tools such as Adobe Analytics and Google Analytics, as well as A/B testing software like Adobe Target, VWO, or Optimizely.

Is there an opportunity for creative freedom in this role?

Yes, the role allows for ample creative freedom to explore strategies and executions to drive customer acquisition.

What does the testing process involve in this role?

The testing process involves leading conversion rate optimization efforts, setting hypotheses, designing tests, measuring results, and making recommendations based on performance.

Are there any nice-to-have skills for this position?

Yes, experience in front-end web design and development would be a nice-to-have skill.

What is the compensation range for this position?

The annual base salary range for this position is from $68,640 to $80,000, depending on various factors such as work experience and role complexity.

What benefits does Fabletics offer to its employees?

Fabletics offers a hybrid work schedule, discretionary paid time off, summer Fridays, healthcare plans, employee discounts, a 401k, an annual bonus program, an equity program, and more.

image

Fabletics

Retail & Consumer Goods
Industry
201-500
Employees
2013
Founded Year

Mission & Purpose

Founded in 2013, Fabletics brings the fashion-house approach into the activewear space. By fusing style-centric design with high-performance technology, we’ve evolved activewear beyond the gym, into every walk of life. Driven by our innovative VIP membership program serving over 2 million loyal members, we deliver premium quality at affordable prices with weekly new collections in sizes XXS-4X for women and XS-4X for men.