FAQs
What is the primary role of the Admissions / Marketing Liaison?
The primary role of the Admissions / Marketing Liaison is to oversee the admissions process at a skilled nursing facility, collaborating with the Administrator, Director of Business Development, and Director of Nursing while also implementing marketing strategies to promote the facility.
What kind of relationships should the Admissions / Marketing Liaison establish and maintain?
The Liaison should establish and maintain professional relationships with community members, hospital leadership, discharge coordinators, caseworkers, physicians, senior living communities, senior centers, and other sources of admissions to generate consistent admissions and referral sources.
What are the working hours for this position?
The position may require responding to referrals and inquiries after hours and on weekends, indicating that some level of flexible availability is necessary.
What is involved in the admissions process that the Liaison coordinates?
The Liaison coordinates the admissions process for new patients, which includes initial screening, completing admission paperwork, communicating with all departments to prepare for admissions, and ensuring that the patient room is ready prior to the patient's arrival.
How does the Admissions / Marketing Liaison collaborate with the clinical team?
The Liaison collaborates with the clinical team to identify care goals and ensure that adequate resources, environments, and services can be provided for prospective patients.
What educational qualifications are preferred for this position?
While an Associate's degree or equivalent knowledge and skills are required, a Bachelor's degree is preferred for this position.
What experience is required for the Admissions / Marketing Liaison?
A minimum of 2 years of experience working in a skilled nursing or hospital setting is required, with a preference for experience in admissions coordination, marketing plans, and public relations.
What core values should the Admissions / Marketing Liaison demonstrate?
The Liaison should demonstrate core values of Respect, Integrity, Commitment, and Trust while supporting a dignified and caring atmosphere for residents, families, visitors, and staff.
What other duties might the Admissions / Marketing Liaison be responsible for?
The Liaison may perform other duties as assigned, including participating in problem-solving and decision-making initiatives and attending team meetings.
How does the Liaison promote the facility in the community?
The Liaison develops and implements programs to promote the facility to community hospitals and agencies, in alignment with marketing plans and recommendations from the Director of Business Development.
What aspects of privacy and confidentiality are expected to be maintained by the Admissions / Marketing Liaison?
The Liaison is expected to protect the privacy and confidentiality of information pertaining to residents, team members, and facilities, ensuring that all information and records remain secure.