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Adobe AEP/AJO SAL2

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Publicis Sapient

1mo ago

  • Job
    Full-time
    Mid Level
  • Data
    IT & Cybersecurity
  • Pune

AI generated summary

  • You need a relevant degree, 4+ years in Adobe Marketing Cloud, technical certifications, expertise in web technologies, AEP data management, ETL workflows, and data governance experience.
  • You will design AEP solutions, develop ETL processes, implement journey configurations, troubleshoot issues, ensure data quality, and optimize performance while staying abreast of technology advancements.

Requirements

  • Bachelor's or Master's degree in Computer Science, Information Technology, or a related field.
  • 4+ Years of developing and implementing marketing automation solutions, with a focus on Adobe Marketing Cloud, Adobe Campaign & Adobe Experience Platform services (RT-CDP, AJO, AJA).
  • Technical developer certifications across one or more of the products mentioned above.
  • Expertise in core web technologies including XML, HTML5, CSS, client/server-side-scripting languages such as JavaScript, python, consuming RESTful APIs & interacting with GraphQL APIs.
  • AEP Data Collection & Ingestion from diverse sources
  • ETL (Extract, Transform, Load) workflows for seamless data movement and transformation between various data sources and AEP for data cleansing, enrichment, and normalization.
  • AEP Data Preparation Development: Define XDM, create data set, profile merge and segmentation.
  • Implement data governance policies, data usage labels and ensure compliance with data privacy regulations and industry standards.
  • Data Activation: Integration with Target, Analytics, AJO, Campaign, Destination Configurations, Export APIs
  • Performance and Load Optimization: Optimize data processing performance and conduct load testing to ensure AEP can handle expected data volumes and user loads without performance degradation.
  • Data Quality Assurance: Implement data quality checks and validations to ensure data accuracy, consistency, and integrity.
  • AJO Journey Creation and Measurement: Implement, configure, test, rollout new journeys, campaigns, configurations (Email, SMS, Push notification, Data Source, Event), Custom Action, 3rd Party API integration, Offer creation & decisioning, Journey reporting & monitoring.

Responsibilities

  • Business Use Case Design: Analyze business requirements and translate them into comprehensive AEP solutions. Develop detailed business use cases that demonstrate how AEP functionalities can be leveraged to address specific business needs and improve customer experiences.
  • AEP Solutions Development: Utilize your expertise in Adobe Experience Platform to design, develop, and implement end-to-end business use cases. Leverage AEP functionalities and data capabilities to build innovative and effective solutions that align with business objectives.
  • ETL and Integrations: Design and implement efficient ETL processes and integrations with other systems to ensure a continuous flow of data and activation for marketing activities.
  • Experience with Adobe Journey Optimizer Journey design and configuration to ensure accurate tracking, targeting, and messaging for omni channel interactions.
  • Troubleshooting and Issue Resolution: Monitor the performance of AEP solutions, proactively identify issues, and provide timely resolutions. Troubleshoot any technical challenges and optimize AEP workflows for enhanced efficiency.
  • Continuous Improvement: Stay updated with the latest advancements in Adobe Experience Platform and related technologies. Continuously explore opportunities for enhancing existing AEP solutions and adopting new features to deliver a competitive advantage.
  • AEP Data Collection & Ingestion from diverse sources.
  • ETL (Extract, Transform, Load) workflows for seamless data movement and transformation between various data sources and AEP for data cleansing, enrichment, and normalization.
  • AEP Data Preparation Development: Define XDM, create data set, profile merge and segmentation.
  • Implement data governance policies, data usage labels and ensure compliance with data privacy regulations and industry standards.
  • Data Activation: Integration with Target, Analytics, AJO, Campaign, Destination Configurations, Export APIs.
  • Performance and Load Optimization: Optimize data processing performance and conduct load testing to ensure AEP can handle expected data volumes and user loads without performance degradation.
  • Data Quality Assurance: Implement data quality checks and validations to ensure data accuracy, consistency, and integrity.
  • AJO Journey Creation and Measurement: Implement, configure, test, rollout new journeys, campaigns, configurations (Email, SMS, Push notification, Data Source, Event), Custom Action, 3rd Party API integration, Offer creation & decisioning, Journey reporting & monitoring.

FAQs

What is the primary responsibility of the Adobe AEP Developer?

The primary responsibility of the Adobe AEP Developer is to analyze business requirements and translate them into comprehensive AEP solutions while developing detailed business use cases to enhance customer experiences using Adobe Experience Platform functionalities.

What qualifications are required for the Adobe AEP Developer position?

A Bachelor’s or Master’s degree in Computer Science, Information Technology, or a related field is required, along with 4+ years of experience in developing and implementing marketing automation solutions focused on Adobe Marketing Cloud and Adobe Experience Platform services.

Are technical certifications necessary for this role?

Yes, technical developer certifications across one or more of the Adobe products mentioned in the job description are required.

Which technologies should candidates be proficient in?

Candidates should be proficient in core web technologies including XML, HTML5, CSS, client/server-side scripting languages such as JavaScript and Python, as well as consuming RESTful APIs and interacting with GraphQL APIs.

What kind of data management experience is expected?

Candidates should have experience with AEP data collection and ingestion from diverse sources, designing ETL workflows for data movement and transformation, and implementing data governance policies.

What types of journeys and campaigns will the developer work on?

The developer will work on creating and measuring AJO journeys, configuring various campaign types such as Email, SMS, and Push notifications, and integrating third-party APIs.

What are the opportunities for continuous improvement in this role?

The developer is expected to stay updated with the latest advancements in Adobe Experience Platform and explore opportunities for enhancing existing AEP solutions and adopting new features for competitive advantage.

Does the company offer flexible work arrangements?

Yes, the company offers flexible work arrangements.

What additional benefits are provided by the company?

The company provides benefits including 18 paid holidays throughout the year, generous parental leave, a new parent transition program, and Employee Assistance Programs for wellness and well-being.

What is Publicis Sapient's approach to digital transformation?

Publicis Sapient partners with established organizations to help them achieve a digitally-enabled state, offering a combination of strategy, consulting, and customer experience with agile engineering and creative problem-solving.

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Publicis Sapient

Helping organizations thrive in a digital-first world through Digital Business Transformation

Consulting
Industry
10,001+
Employees
1988
Founded Year

Mission & Purpose

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide.