AdOps Audience and Campaign Specialist

Springer Nature Group

3mo ago

Applications are closed

Job
Full-time
Mid Level
Marketing
London

Requirements

Science Degree/Masters [preferably in a life or clinical sciences]
Or equivalent experience in digital marketing/ digital campaign management and good understanding of optimisation techniques.
Experience and Skills:
Experience of using commercial advertising server systems e.g. GAM and an email service provider
Data management platform and knowledgeable in various display targeting methods - behavioural/ contextual
Good knowledge of HTML, CSS for troubleshooting email code and Javascript for ad tags[1] [2]
Extremely detail oriented
Highly organised and proactive
Problem solving skills
Proficiency with Microsoft word, Excel and Outlook
Flexible and approachable
Experience of working under pressure and managing workload
Experience of pre-sales, or developing compelling sales propositions, preferably involving the use of contextual and behavioural 1st party data
Experience with advertising or marketing technology tools and platforms useful but not essential

Responsibilities

Campaign Consultation:
Play a key role in campaign planning by advising on best practices, audience targeting strategies and utilise contextual/behavioural systems to identify relevant targeting segments.
Take ownership of campaigns post launch, ensuring they are delivering as planned and optimising them to meet their performance goals.
Curating keyword based campaigns, researching key themes and terminology to create custom contextual campaigns for clients.
Generating audience segments to align with strategic goals and custom campaigns with both internal and external stakeholders.
Campaign Management:
Continually monitor digital campaign performance - working with sales managers, clients, internal stakeholders to identify optimisation opportunities and communicate potential delivery concerns.
Monitor the custom inbox supporting sales with more complex campaign requirements I.E custom email segments/additional email sends and other support falling outside of standard deployment workflows.
Monitor email and eAlert deployment to ensure correct audiences are reached.
Presenting and Analysing:
Report and analyse digital campaigns by utilising BI tools and DMP insights.
Assist in preparing performance reports and presentations that outline the steps taken to address delivery issues and enhance performance.
Carry out rigorous testing and analysis in order to benchmark and improve performance.
Continuous Improvement:
Develop and maintain appropriate documentation regarding contextual/behavioural targeting, campaign analysis and optimisation approaches.
Work with key advertising stakeholders - Advertising Product managers, Development teams, Commercial marketing, and AdOps managers with new/existing projects, helping to integrate new platforms and liaising with all areas of the business as necessary.
Ensure AdOps campaign management processes are adhered to and refine methodologies, tools and templates to ensure high performing campaigns are delivered.
Develop and grow our audience segmentation offering, working with stakeholders to define emerging topics, research direction and aligning with SN’s approach to research and scientific progress
Communication and Collaboration:
Maintain clear and open lines of communication with the deployment execs to help identify campaigns with complex performance goals.
Assist Manager with the on-boarding and training of colleagues.
Share insights, best practices, and lessons learned with commercial colleagues to encourage knowledge sharing within the department.
Help support management with training around audiences and targeting capabilities.

FAQs

What are the key responsibilities of an AdOps Audience and Campaign Specialist?

The key responsibilities include curating campaigns, consulting with clients, monitoring campaign performance, optimising delivery, ensuring accurate targeting, creating new audiences, and aligning with the management team to achieve objectives.

How does the role of an AdOps Audience and Campaign Specialist impact the overall success of digital ad campaigns?

This role is critical in ensuring the accuracy of targeting and audience creation, which directly influences the ability to reach the target audience, maximise performance, and deliver exceptional results to clients.

What skills are necessary to excel in the role of AdOps Audience and Campaign Specialist?

Strong analytical skills, attention to detail, experience with digital ad platforms, understanding of audience targeting, ability to optimize campaigns, and effective communication with clients and the management team are all essential skills for success in this role.

What are some key metrics that an AdOps Audience and Campaign Specialist would monitor and optimize for digital ad campaigns?

Key metrics to monitor and optimize include click-through rates, conversion rates, cost per acquisition, audience engagement, ad placement effectiveness, and overall campaign performance.

How does collaboration with the wider management team contribute to the success of digital ad campaigns?

Collaboration with the management team ensures alignment with key objectives, provides strategic guidance, fosters innovation, and ultimately helps achieve exceptional results for clients through coordinated efforts and shared expertise.

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Entertainment & Media

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Mission & Purpose

Springer Nature Group opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.