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AEP SAL1

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Publicis Sapient

2mo ago

  • Job
    Full-time
    Mid Level
  • Software Engineering
    IT & Cybersecurity
  • Quick Apply

AI generated summary

  • You need a degree in IT, 4+ years in marketing automation (Adobe tools), technical certifications, web tech expertise, data ingestion, ETL workflows, data governance, and journey creation skills.
  • You will design business use cases, develop AEP solutions, implement ETL processes, manage journey configurations, troubleshoot issues, and seek continuous improvement in AEP functionalities.

Requirements

  • Bachelor's or Master's degree in Computer Science, Information Technology, or a related field.
  • 4+ Years of developing and implementing marketing automation solutions, with a focus on Adobe Marketing Cloud, Adobe Campaign & Adobe Experience Platform services (RT-CDP, AJO, AJA).
  • Technical developer certifications across one or more of the products mentioned above.
  • Expertise in core web technologies including XML, HTML5, CSS, client/server-side-scripting languages such as JavaScript, python, consuming RESTful APIs & interacting with GraphQL APIs.
  • AEP Data Collection & Ingestion from diverse sources.
  • ETL (Extract, Transform, Load) workflows for seamless data movement and transformation between various data sources and AEP for data cleansing, enrichment, and normalization.
  • AEP Data Preparation Development: Define XDM, create data set, profile merge and segmentation.
  • Implement data governance policies, data usage labels and ensure compliance with data privacy regulations and industry standards.
  • Data Activation: Integration with Target, Analytics, AJO, Campaign, Destination Configurations, Export APIs.
  • Performance and Load Optimization: Optimize data processing performance and conduct load testing to ensure AEP can handle expected data volumes and user loads without performance degradation.
  • Data Quality Assurance: Implement data quality checks and validations to ensure data accuracy, consistency, and integrity.
  • AJO Journey Creation and Measurement: Implement, configure, test, rollout new journeys, campaigns, configurations (Email, SMS, Push notification, Data Source, Event), Custom Action, 3rd Party API integration, Offer creation & decisioning, Journey reporting & monitoring.

Responsibilities

  • Business Use Case Design: Analyze business requirements and translate them into comprehensive AEP solutions. Develop detailed business use cases that demonstrate how AEP functionalities can be leveraged to address specific business needs and improve customer experiences.
  • AEP Solutions Development: Utilize your expertise in Adobe Experience Platform to design, develop, and implement end-to-end business use cases. Leverage AEP functionalities and data capabilities to build innovative and effective solutions that align with business objectives.
  • ETL and Integrations: Design and implement efficient ETL processes and integrations with other systems to ensure a continuous flow of data and activation for marketing activities.
  • Experience with Adobe Journey Optimizer Journey design and configuration to ensure accurate tracking, targeting, and messaging for omni channel interactions.
  • Troubleshooting and Issue Resolution: Monitor the performance of AEP solutions, proactively identify issues, and provide timely resolutions. Troubleshoot any technical challenges and optimize AEP workflows for enhanced efficiency.
  • Continuous Improvement: Stay updated with the latest advancements in Adobe Experience Platform and related technologies. Continuously explore opportunities for enhancing existing AEP solutions and adopting new features to deliver a competitive advantage.

FAQs

What is the main focus of the AEP SAL1 position?

The AEP SAL1 position primarily focuses on developing and implementing solutions using Adobe Experience Platform (AEP) and associated Adobe Marketing Cloud solutions to enhance marketing operations and deliver personalized customer experiences.

What qualifications are required for this role?

Candidates should possess a Bachelor's or Master's degree in Computer Science, Information Technology, or a related field, along with at least 4 years of experience developing marketing automation solutions, specifically with Adobe Marketing Cloud and AEP services.

Are there opportunities for professional development in this role?

Yes, the role offers continuous improvement opportunities, encouraging developers to stay updated with advancements in Adobe Experience Platform and related technologies.

What types of technologies will I be working with in this position?

The position involves working with core web technologies such as XML, HTML5, CSS, JavaScript, and Python, as well as interacting with RESTful and GraphQL APIs.

Will I be involved in troubleshooting and issue resolution?

Yes, a key responsibility of the AEP SAL1 role includes monitoring the performance of AEP solutions, identifying issues, and providing timely resolutions while optimizing AEP workflows for efficiency.

Is there a focus on data governance within the job responsibilities?

Yes, the role includes implementing data governance policies, data usage labels, and ensuring compliance with data privacy regulations and industry standards.

What types of projects will I be working on?

You will be designing and implementing end-to-end business use cases, developing ETL processes, configuring Adobe Journey Optimizer, and integrating various Adobe products within marketing campaigns.

Are technical certifications required for this position?

Yes, technical developer certifications in one or more of the Adobe products mentioned (Adobe Experience Platform, Adobe Campaign, etc.) are preferred for candidates applying for this role.

What benefits does the company offer?

The company offers a gender-neutral policy, 18 paid holidays per year, generous parental leave, flexible work arrangements, and employee assistance programs focused on wellness and well-being.

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Publicis Sapient

Helping organizations thrive in a digital-first world through Digital Business Transformation

Consulting
Industry
10,001+
Employees
1988
Founded Year

Mission & Purpose

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide.