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Application Marketing Manager

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Danfoss

Yesterday

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Madrid

AI generated summary

  • You need a degree in mechanical engineering or commercial discipline, 5+ years in application strategy, portfolio management, energy-efficient solutions, and fluency in English and Spanish.
  • You will manage application strategies, optimize value propositions, launch new products, monitor tech trends, and provide expertise, while engaging with customers and industry associations.

Requirements

  • Degree in mechanical engineering or commercial discipline – The presence of courses related to desalination or water treatment is a plus.
  • +5 years of previous experience in similar roles, gained in moderately structured companies, with a solid understanding of application strategy management.
  • Direct experience in managing product portfolios and/ or application solutions in the industrial sector, with particular attention to high-pressure technologies or related sectors.
  • Knowledge of market dynamics and key technological trends, with a focus on energy-efficient and sustainable solutions.
  • Experience in defining value propositions and managing relationships with OEMs and End Users.
  • Ability to manage new product launches and monitor the evolution of emerging applications.
  • Excellent knowledge of English and Spanish (both written and spoken).

Responsibilities

  • Manage and update the application strategy, including the new product portfolio and innovation pipeline.
  • Identify and promote innovation requirements to strengthen HPP’s competitive advantages and increase its relevance to customers.
  • Maintain and optimize the value proposition for applications, including price setting and contract analysis.
  • Create and implement effective value propositions for decision-makers, sharing insights into the value drivers for customers.
  • Monitor emerging application technologies, representing Danfoss HPP in industry associations and engaging with customers and influencers.
  • Be responsible for the launch of new products, ensuring their successful market introduction.
  • Provide application expertise, with a particular focus on the role of high-pressure pumps in specific applications.
  • Manage and share market intelligence, contributing to marketing activities related to applications.

FAQs

What is the primary responsibility of the Application Marketing Manager?

The primary responsibility of the Application Marketing Manager is to manage the application strategy, including product portfolio and innovation pipeline, while promoting Danfoss HPP’s solutions and supporting customers in their applications.

What qualifications are required for this position?

A degree in mechanical engineering or a commercial discipline is required, with a preference for courses related to desalination or water treatment. Additionally, at least 5 years of experience in similar roles is needed.

What languages are necessary for this role?

Excellent knowledge of both English and Spanish, both written and spoken, is necessary for this role.

Are there any specific industry experiences that are advantageous for this job?

Yes, direct experience in managing product portfolios or application solutions in the industrial sector, particularly focusing on high-pressure technologies or related sectors, is advantageous.

Will the Application Marketing Manager be involved in new product launches?

Yes, the Application Marketing Manager will be responsible for managing the launch of new products and ensuring their successful introduction to the market.

Is there an opportunity for career development within this role?

Yes, the role involves contributing to the innovation project portfolio and shaping the product strategy, which provides opportunities for growth and development within the company.

What type of work environment does Danfoss promote?

Danfoss promotes an inclusive work environment where people of all backgrounds are treated equally and valued, aiming to foster diversity and reflect the broad range of perspectives in the business.

Does Danfoss have sustainability goals?

Yes, Danfoss has ambitious sustainability targets, including a plan to become CO2 neutral by 2030.

What are the expected outcomes for the Application Marketing Manager regarding customer engagement?

The expected outcomes include developing relationships with key players in the industry, engaging with customers to provide application expertise, and creating effective value propositions that resonate with decision-makers.

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Danfoss

The greenest energy is the energy we don't use #EnergyEfficiency

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Danfoss is a global engineering company specialising in energy-efficient solutions. They design, manufacture, and provide advanced technologies and products in areas such as heating, cooling, and power systems. With a focus on sustainable development, their ultimate mission is to enable a greener and more sustainable future by delivering innovative and energy-efficient solutions that reduce carbon emissions and promote environmental conservation. Danfoss' purpose is to create a more sustainable and comfortable world by providing cutting-edge engineering solutions that optimise energy consumption, enhance productivity, and improve quality of life for individuals and communities worldwide.