Logo of Huzzle

Home

Matches

Explore

Manage

Area Sales Executive -(Beverages & FMCG Sales)

image

Reliance Retail

2d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Sales & Business Development
  • Hyderabad, +1

AI generated summary

  • You must have skills in customer service, secondary sales, outlet enrollment, BTL execution, general trade sales, and primary sales.
  • You will oversee product sales through distributors, assist in sales planning, manage CSO performance, report competition, ensure merchandising, and track inventory and daily sales targets.

Requirements

  • Customer Service
  • Secondar Sales
  • Outlet Enrolment
  • BTL Execution
  • General Trade Sales
  • Primary Sales

Responsibilities

  • This role ensures that the products marketed under Reliance Consumer Products are sold to the retail outlets via distributors and super stockist
  • Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
  • Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
  • Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
  • Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
  • Ensure CSOs conduct adequate merchandising in key outlets.
  • Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
  • Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
  • Review CSO and Senior CSO on a regular basis and improve their sales pitch.
  • Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue.

FAQs

What are the main responsibilities of an Area Sales Executive in the Beverages & FMCG Sales sector?

The main responsibilities include assisting the ASM in sales planning, ensuring adherence to outlet coverage and product sales, managing inventory levels, and supporting distributors in optimizing their ROI, among others.

What skills are required for this position?

The required skills include customer service, secondary sales, outlet enrollment, BTL execution, general trade sales, and primary sales.

Is experience in FMCG sales necessary for this role?

Yes, experience in FMCG sales is highly beneficial as it involves managing retail outlets through distributors and understanding the market dynamics.

Will I be responsible for managing a team?

Yes, you will guide a team of Customer Sales Officers (CSOs) to achieve optimal sales results.

What does the term 'BTL execution' refer to in this role?

BTL execution refers to "Below The Line" marketing strategies that focus on direct engagement with consumers through non-media platforms to increase product sales.

How often will I report on competition activities and geographical performance?

You will report on competition activities and geographical performance monthly to the Area Sales Manager.

Are there any daily requirements for Customer Sales Officers (CSOs) in the field?

Yes, CSOs are required to attend daily gate meetings, adhere to beat plans, achieve daily sales targets, and conduct adequate merchandising in key outlets.

What kind of training will I provide to CSOs?

You will improve their sales pitch and ensure they understand the schemes and trade marketing plans.

What kind of trading partners will I be working with?

You will work with distributors, super stockists, and retail outlets.

Will there be performance reviews for CSOs?

Yes, regular reviews of CSOs and Senior CSOs will be conducted to assess and improve their performance.

image

Reliance Retail

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.