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Area Sales Manager

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Sales & Business Development
  • Lucknow
  • Quick Apply

AI generated summary

  • You need a bachelor's degree, 8 years of HoReCa experience, ERP knowledge (Oracle), strong leadership, analytical skills, and the ability to travel 40%. Be a self-starter with strategic vision.
  • You will lead a sales team, manage key accounts, analyze market trends, set targets, develop channel partnerships, and implement strategies to drive growth and profitability.

Requirements

  • Bachelor's degree in business or related field
  • 8 Years of experience Technical Competencies:
  • Incumbent shall have experience in HoReCa in Distribution Channel, Modern trade, Key Accounts
  • Familiarity with Sales module in ERP (Oracle)
  • Non-technical Competencies
  • Self-Starter & Go Getter
  • Enable to design vision & strategic planning.
  • Should be able to manage with very small & lean team size.
  • Leadership Qualities
  • A strong understanding of both the HoReCa and modern trade channels Ability to creating strategic plans for achieving sales targets.
  • Interpersonal skills (relationship building, teamwork, interpersonal insight, conflict resolution, customer orientation)
  • Communication (verbal communication, persuasive impact, listening, written communication)
  • Judgment and thinking (strategic thinking, original thinking, judgement and decision making, problem solving, awareness)
  • Strong analytical, problem solving & organizational abilities.
  • Personal characteristics (motivation/commitment, flexibility, assertiveness, development orientation, results orientation resilience, quality orientation)
  • Ability to travel up to 40%

Responsibilities

  • Lead a sales force, define field action plans, territory plan, setting and communicating field objectives and tracking results to achieve financial and strategic KRAS of a team.
  • Generate the revenue by Identifying, Analyzing and Acquiring Corporate-Key Accounts across the area / territory.
  • Engage in market mapping, corporate requirement Analysis, Cost - benefit analysis, Feasibility/profitability Analysis, Proposal design and Negotiating on Commercials toward Closure of Account.
  • Generate revenue and profitability reports, estimates the expected growth Structure with sales trend analysis of the division.
  • Engage in New Business Initiatives, Generate New Product Development Ideas, Introducing New range of products to client, Monitoring Competition and Market Trends to cater the customer needs and demands.
  • Assign and achieve monthly sales targets to a team of sales trainees and collaborate with the trainees to achieve the same.
  • Generate revenue for the company by cross selling and up selling of products in collaboration with sales team. Conducting Promotional Campaign for Product Promotion.
  • Engage in territory mapping, market mapping for product, Coaching a Sales Trainee for Sales Presentations and Product Knowledge. Channel Management
  • Enable business growth by developing and managing a network of channel partners for HoReCa across assigned territories for deeper market penetration & reach.
  • Monitor distribution networks to ensure ready availability of the product at all times.
  • Guide and train partners to accomplish set revenue and business targets.
  • Implementing business practices and deploying company strategies and programs to the core
  • Analyze business potential, conceptualizing & executing strategies to drive sales & augmenting turnover.
  • Monitoring competitor activities and devise effective counter measures.
  • Identify and pursue new business opportunities.
  • Establish and manage the HoReCa sales channel for the company.

FAQs

What is the primary focus of the Area Sales Manager position?

The primary focus is to handle HORECA through channel sales, tap new customers, and generate business opportunities and revenue.

What qualifications are required for this role?

A Bachelor's degree in business or a related field is required, along with 8 years of experience in the industry.

Is prior experience in HORECA important for this position?

Yes, the incumbent should have experience in the HORECA sector, particularly in distribution channels and modern trade.

What are the key responsibilities of the Area Sales Manager?

Key responsibilities include leading a sales force, engaging in market and corporate requirement analysis, generating revenue reports, managing a network of channel partners, and setting monthly sales targets.

What kind of skills are necessary for success in this role?

Necessary skills include strategic planning, leadership qualities, strong interpersonal and communication skills, problem-solving abilities, and analytical skills.

How much time is required for travel in this position?

The role requires the ability to travel up to 40% of the time.

What software knowledge is preferred for this role?

Familiarity with the sales module in ERP systems, particularly Oracle, is preferred.

Will there be opportunities for new business initiatives in this role?

Yes, the Area Sales Manager will engage in new business initiatives, generate product development ideas, and monitor market trends.

Is team management a part of this role?

Yes, the Area Sales Manager will assign and achieve sales targets with a team of sales trainees and collaborate with them to achieve goals.

Are promotional campaigns part of the responsibilities?

Yes, conducting promotional campaigns for product promotion is a part of the role.

Manufacturing & Electronics
Industry
5001-10,000
Employees
1945
Founded Year

Mission & Purpose

Schreiber Foods is a global dairy company that produces a wide range of high-quality cheese, dairy ingredients, and related products for foodservice, retail, and private label customers. The company focuses on innovation and quality in dairy processing, catering to diverse needs in the food industry with products that include sliced cheese, cheese spreads, and dairy-based ingredients. Schreiber Foods' ultimate mission is to deliver exceptional dairy products that enhance the culinary experience for consumers and meet the highest standards of quality and safety. Their purpose is to be a trusted partner in the food industry by providing reliable, innovative, and sustainable dairy solutions that satisfy the needs of their customers and contribute to the enjoyment and nutrition of consumers worldwide.