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Area Sales Manager (Beverages -GT Sales)

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Reliance Retail

2d ago

  • Job
    Full-time
    Senior & Expert Level
  • Sales & Business Development
    Marketing
  • Kolkata

AI generated summary

  • You must facilitate distributor appointments, support ROI processes, report competition, conduct fieldwork with ASEs, manage inventory, hire talent, and strategize for market growth.
  • You will drive sales targets, manage distributors, support ASEs, conduct fieldwork, oversee inventory, mentor team members, and optimize market strategies for growth in your territory.

Requirements

  • Facilitate appointment of super stockist, distributors, and wholesale/retail traders via ASEs.
  • Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of ASE’s for optimal results.
  • Report competition activities and geographical performance monthly to the Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • Facilitate daily gate meetings for CSO and ASEs to convey priorities and guide them through joint fieldwork to enhance sales pitch.
  • Work from the Market on daily basis with the Sales Executives and Sales officers to drive secondary sales at the Retailer points.
  • Conduct joint fieldwork with ASEs to improve sales performance and ensure proper merchandising.
  • Manage inventory levels and sales targets for ASEs, providing comprehensive reports to stakeholders.
  • Review ASE performance regularly, ensuring understanding of schemes and trade marketing plans.
  • Focus on hiring the right talent at ASE and CSO level and cascade sales training programs effectively.
  • Conduct quarterly reviews with the team and mentor potential members for career advancement.
  • Prepare Go to Market strategy to improve the product footprint and increase outlet reach by proper sales planning including beat plans, new merchant opening, and sub-dealer appointment.
  • Formulate business plans for assigned areas to optimize top-line growth.

Responsibilities

  • This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. Handle General Trade for the SBU and the category they would be responsible for -
  • Facilitate appointment of super stockist, distributors, and wholesale/retail traders via ASEs.
  • Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of ASE’s for optimal results.
  • Report competition activities and geographical performance monthly to the Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography
  • Facilitate daily gate meetings for CSO and ASEs to convey priorities and guide them through joint fieldwork to enhance sales pitch.
  • Work from the Market on daily basis with the Sales Executives and Sales officers to drive secondary sales at the Retailer points
  • Conduct joint fieldwork with ASEs to improve sales performance and ensure proper merchandising.
  • Manage inventory levels and sales targets for ASEs, providing comprehensive reports to stakeholders.
  • Review ASE performance regularly, ensuring understanding of schemes and trade marketing plans.
  • Focus on hiring the right talent at ASE and CSO level and cascade sales training programs effectively.
  • Conduct quarterly reviews with the team and mentor potential members for career advancement.
  • Prepare Go to Market strategy to improve the product footprint and increase outlet reach by proper sales planning including beat plans, new merchant opening, and sub-dealer appointment.
  • Formulate business plans for assigned areas to optimize top-line growth.

FAQs

What is the main responsibility of an Area Sales Manager in this role?

The main responsibility is to ensure primary and secondary target achievement for the beverages marketed under RCPL in the assigned territory, focusing on General Trade.

What does the role involve in terms of managing distributors?

The role involves facilitating the appointment of super stockists, distributors, and wholesale/retail traders, and supporting them with processes to manage ROI and claim settlement.

Who does the Area Sales Manager report to?

The Area Sales Manager reports monthly to the Sales Manager on competition activities and geographical performance.

What is the significance of daily gate meetings?

Daily gate meetings are held to convey priorities and guide the team of CSOs and ASEs through joint fieldwork to enhance the sales pitch.

Will the Area Sales Manager be involved in fieldwork?

Yes, the Area Sales Manager is expected to work from the market daily with Sales Executives and Officers to drive secondary sales and conduct joint fieldwork with ASEs.

How is inventory and sales target management handled?

The Area Sales Manager manages inventory levels and sales targets for ASEs and provides comprehensive reports to stakeholders.

What is required for the performance review of ASEs?

The Area Sales Manager must regularly review ASE performance to ensure they understand the schemes and trade marketing plans.

What is the focus in hiring for this position?

The focus is on hiring the right talent at the ASE and CSO level while effectively cascading sales training programs.

Are there opportunities for career advancement within the team?

Yes, the Area Sales Manager conducts quarterly reviews to mentor potential team members for career advancement.

What strategies will the Area Sales Manager prepare?

The Area Sales Manager will prepare a Go to Market strategy to improve product footprint and increase outlet reach through proper sales planning, including beat plans and sub-dealer appointments.

Is there a specific emphasis on business planning?

Yes, the role includes formulating business plans for assigned areas to optimize top-line growth.

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Reliance Retail

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.