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Assistant BTL Manager

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Team pumpkin

Sep 15

  • Job
    Full-time
    Junior & Mid Level
  • Sales & Business Development
    Marketing

AI generated summary

  • You should have a bachelor's degree in marketing or business, 2-3 years of BTL experience, strong project management skills, budget proficiency, and excellent communication and leadership abilities.
  • You will develop BTL strategies, manage activations, liaise with dealers, oversee branding, execute campaigns, monitor budgets, and evaluate campaign effectiveness for optimal impact.

Requirements

  • * Bachelor's degree in Marketing, Business Administration, or related field. Master’s degree preferred.
  • * Proven experience of 2-3 years in a similar BTL role.
  • * Strong understanding of BTL marketing techniques and strategies.
  • * Excellent project management skills with the ability to multitask and prioritize effectively.
  • * Proficiency in budget management and financial analysis.
  • * Exceptional communication and negotiation skills.
  • * Creative thinking and problem-solving abilities.
  • * Leadership qualities with the ability to motivate and inspire teams.

Responsibilities

  • Key Responsibilities
  • Develop comprehensive BTL strategies aligned with overall marketing objectives.
  • Identify target markets and devise effective BTL campaigns to engage with them.
  • Liaise with dealers to understand their requirements and provide necessary support.
  • Develop strategies to strengthen relationships with dealers and expand the dealer network.
  • Coordinate dealer-centric activities and promotions to drive sales and brand visibility.
  • Conceptualize and execute impactful BTL activations to enhance brand visibility and consumer engagement.
  • Manage all aspects of BTL activations, including event planning, logistics, and on-ground execution.
  • Monitor and evaluate the effectiveness of BTL activations, making necessary adjustments for optimization.
  • Oversee the development and implementation of in-shop branding initiatives to enhance brand presence and visibility.
  • Manage Point of Sale Materials (POSM) inventory and distribution to ensure consistent branding across all touchpoints.
  • Plan and execute outdoor advertising campaigns, including billboards, hoardings, and transit ads.
  • Collaborate with creative teams to develop engaging collaterals, such as catalogues, brochures, and promotional materials.
  • Develop and manage the BTL budget, ensuring optimal allocation of resources for maximum impact.
  • Monitor expenses and provide regular reports on budget utilization and ROI.

FAQs

What is the primary responsibility of the Assistant BTL Manager?

The primary responsibility is to oversee and execute all Below-The-Line activities, including trade support, dealer network requirements, BTL activations, and various promotional campaigns.

What qualifications are required for this position?

A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master’s degree preferred.

How much experience is required for the Assistant BTL Manager role?

A proven experience of 2-3 years in a similar BTL role is required.

What skills are essential for the Assistant BTL Manager?

Essential skills include strong understanding of BTL marketing techniques, excellent project management, proficiency in budget management, communication and negotiation skills, creative thinking, and leadership qualities.

Where is the job location for the Assistant BTL Manager?

The job location is based in Noida.

Are there opportunities for career advancement in this role?

Yes, there are opportunities for career advancement as we value professional development and growth within our organization.

What kind of campaigns will the Assistant BTL Manager be involved in?

The Assistant BTL Manager will be involved in BTL activations, trade support activities, in-shop branding, outdoor campaigns, and the development of promotional materials.

Is budget management a responsibility of the Assistant BTL Manager?

Yes, developing and managing the BTL budget is a key responsibility of this role.

How does the company ensure the effectiveness of BTL activations?

The Assistant BTL Manager is responsible for monitoring and evaluating the effectiveness of BTL activations and making necessary adjustments for optimization.

Will the Assistant BTL Manager be working with dealers directly?

Yes, the Assistant BTL Manager will liaise with dealers to understand their requirements and provide necessary support to strengthen relationships.

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Team pumpkin

We are the artists using science to help grow your business.

Marketing & Advertising
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

Team Pumpkin is a digital marketing agency that specialises in providing innovative solutions for brand growth through various online platforms. Their ultimate mission is to help businesses enhance their digital presence and achieve their marketing goals by leveraging data-driven strategies and creative campaigns. The company's purpose is to drive impactful and measurable results for their clients by employing a comprehensive approach to digital marketing, including SEO, social media management, content creation, and analytics. Team Pumpkin aims to be a catalyst for their clients' success, fostering growth and visibility in the competitive digital landscape.