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Assistant Channel Manager

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BAT

11d ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • Cape Town

AI generated summary

  • You need a Bachelor’s in Sales/Marketing, 3 years in Tobacco/FMCG, 2 years in Channel/Trade Marketing, strong strategic and financial skills, plus knowledge of Salesforce and SAP as a plus.
  • You will support channel strategy execution, manage performance reviews, develop plans for Horeca & Hawker Hub, track market performance, and lead pricing negotiations and training initiatives.

Requirements

  • Bachelor’s Degree in Sales/Marketing or any business-related qualification
  • At least 3 years of experience in a Tobacco or Similar FMCG matrix organization
  • At least 2 years’ experience in Channel Management Roles or Trade Marketing Management Experience
  • Experience working across multiple channels & demonstrated ability to build channel strategies & operational plans
  • Strong collaboration and communication Skills
  • Strategic Thinking Skills
  • Understanding of financial key performance indicators (profit, contribution, value of sales, cash flow, budget)
  • Commercial Acumen
  • Knowledge of Salesforce, PowerBI, SAP or CRM would be an added advantage.

Responsibilities

  • Provide support to the Customer Development Manager with the implementation of the Channel Strategy
  • Development & execution of the operational planning for Horeca & Hawker Hub Channels
  • Manage Channel performance through regular reviews & delivery of sustainable & impactful action plans & management of Ad Hoc initiatives.
  • Manage In Market Pack & Stick Pricing in Non-Org Channels & Hawker Hubs, through defining programs for consumers/customers in collaboration with Agency of Record.
  • End-to-End management of the operational plans for Horeca & Hawker Hub Channels with a focus on Consumer activation.
  • Define execution plans aligned to execution excellence/perfect store objective for all channels by customer segment with well defined KPIS’s used for assessment of plan effectiveness.
  • Lead the tracking of Non-Org in market performance & provide direction on action plans in collaboration with Deployment Team & Regional Managers
  • Lead the tracking of Horeca & Hawker Hubs in market performance & provide direction on action plans in collaboration with Deployment Team & Regional Managers
  • Define and develop toolkits and Field Force capability training to assist Field force in Pricing negotiation.
  • Execute the Margin Management for Excise Price Increases.

FAQs

What is the role of the Assistant Channel Manager at BAT?

The Assistant Channel Manager supports the development of customer and channel plans to achieve growth in volume and market share across the portfolio, as well as assisting the Trade Marketing Team.

What qualifications are required for this position?

A Bachelor's Degree in Sales/Marketing or any business-related qualification is required, along with at least 3 years of experience in a Tobacco or similar FMCG matrix organization and at least 2 years in Channel Management or Trade Marketing.

Is prior experience in the tobacco industry necessary?

Yes, at least 3 years of experience in the Tobacco or a similar FMCG matrix organization is required.

What are the key responsibilities of the role?

Key responsibilities include supporting the implementation of the Channel Strategy, developing operational plans for Horeca & Hawker Hub channels, managing channel performance, overseeing pricing management, and ensuring effective execution of consumer activation plans.

What skills are ideal for a candidate applying for this role?

Strong collaboration and communication skills, strategic thinking, an understanding of financial key performance indicators, commercial acumen, and possibly knowledge of Salesforce, PowerBI, SAP, or CRM systems are ideal.

Where is the position located?

The position is located in Cape Town, South Africa.

Who does the Assistant Channel Manager report to?

The Assistant Channel Manager reports to the Customer Development Manager.

Does BAT provide support for career breaks?

Yes, through The Global Returners program, BAT supports professionals looking to restart their careers after an extended absence from the workforce.

What is the company culture like at BAT?

BAT emphasizes collaboration, inclusion, and partnership, fostering an environment where every individual can thrive, regardless of diverse backgrounds.

Are there opportunities for professional growth at BAT?

Yes, BAT is recognized as a Global Top Employer and offers excellent employee conditions, supporting the development and growth of its employees.

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BAT

Manufacturing & Electronics
Industry
10,001+
Employees
1902
Founded Year

Mission & Purpose

BAT (British American Tobacco) is a leading international tobacco company engaged in the manufacturing, marketing, and sale of cigarettes, tobacco, and nicotine-related products. With a presence in over 180 countries, BAT's primary focus is on satisfying consumer preferences and delivering quality products responsibly. Their ultimate mission is to provide adult consumers with a range of enjoyable and less risky alternatives to smoking traditional cigarettes, including vaping and tobacco heating products. BAT's purpose extends beyond the products they offer; they are committed to operating sustainably, promoting responsible farming practices, supporting communities, and advocating for the reduction of smoking-related harm. By leveraging their expertise and innovative approach, BAT aims to transform the tobacco industry and contribute to a future where tobacco-related harm is significantly reduced.

Culture & Values

  • We are bold

    The people here are creative, adaptable and dedicated. These qualities form a powerful culture of resilience and a relentlessness to continually be better.

  • We are fast

    On our transformation journey, speed really matters. We set clear direction for the future and move fast. I like that we work together as a team and share learnings with each other.

  • We are empowered

    What I particularly like is that I’ve been given responsibility from day one. I have the freedom to come up with own ideas and drive decision making on the right level.

  • We are diverse

    We absolutely value different perspectives and build on each other’s ideas, knowledge and experiences. BAT is a uniquely diverse organization where everyone can bring their difference.

  • We are responsible

    Our A Better Tomorrow agenda gives a clear purpose to those working at BAT. We want to reduce the health impact of our business. I believe we all feel responsible for delivering upon this goal.