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Assistant Digital Content Manager

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Church & Dwight Co., Inc.

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Design
  • Mississauga
  • Quick Apply

AI generated summary

  • You should have a degree in graphic design/marketing, 1-3 years in CPG, Adobe Photoshop skills, strong communication, and a passion for digital marketing. Experience with eCommerce is a plus.
  • You will manage and optimize eCommerce product content, collaborate with stakeholders, elevate digital asset practices, create engaging materials, and analyze data for continuous improvement.

Requirements

  • Undergraduate Degree preferred. Focus on graphic design and/or marketing.
  • 1-3 years of agency or CPG experience in graphic design, marketing, or sales; Co-op experience considered.
  • Proficiency with Adobe Photoshop and graphic design experience an asset.
  • Proven understanding of Canadian CPG market; our customers and consumers.
  • Strong Communication skills, and experience managing external vendors and agency partners.
  • Demonstrated ability to work cross functionally within an organization.
  • Able to work independently in fast-paced, deadline-driven environment.
  • Passion for marketing creative with knowledge of digital content & copywriting best practices.
  • Ability to utilize Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
  • Experience with eCommerce, Product Information Management systems (Salsify/Syndigo) and retailer media considered a plus.
  • Motivated self-starter with a desire to lead a step change in brand sales growth online
  • Comfortable handling the details as well as thinking about the big picture/strategy
  • Comfortable working autonomously as well as with internal and external teams/agencies
  • Demonstrated skills in managing complex processes across stakeholders, using strong interpersonal skills and a heightened level of communication.

Responsibilities

  • Lead the communication and production process for evolving retailer product description pages (PDPs), collaborating with agency partners and the Brand/Sales teams to improve on-site product content aligned to eCommerce best practices.
  • Manage and optimize digital content across various platforms (i.e., Amazon, Walmart, Shoppers Drug Mart, Well.ca, etc.), ensuring consistency with brand guidelines.
  • Collaborate with internal stakeholders, such as Brand Marketing Team, to build processes around asset collection & management, ensuring master data is appropriately incorporated into product content and help to create, edit, and publish engaging content for online channels.
  • Leverage and support the use of C&D’s internal Content & Product Data Management systems (Salsify and Syndigo), liaise with Global team on evolving standards.
  • Elevate digital asset management practices to ensure efficient organization, storage, and retrieval of multimedia content.
  • Lead development and create compelling and visually appealing digital content, including graphics, videos, and written materials that meets each eRetailers best practices.
  • Ensure all content adheres to SEO best practices to enhance online visibility.
  • Adapt product and brand content for eRetailer platforms, contributing to a seamless online shopping experience.
  • Syndicate eCommerce product content across the retailer network to meet organizational growth objectives.
  • Work collaboratively with internal and external stakeholders to understand content needs and align digital strategies.
  • Act as a key liaison between marketing, design, and development teams to execute cohesive digital campaigns.
  • Utilize data-driven insights to measure the performance of digital content and recommend optimizations.
  • Justify content decisions based on analytics, contributing to continuous improvement.

FAQs

What is the role of the Assistant Digital Content Manager?

The Assistant Digital Content Manager is responsible for managing and optimizing product and brand content to enhance Church & Dwight's online marketing ecosystem, shape the brand image, and improve eCommerce performance.

Who does the Assistant Digital Content Manager report to?

The Assistant Digital Content Manager reports to the Digital Marketing Lead.

What qualifications are preferred for this position?

An undergraduate degree focusing on graphic design and/or marketing is preferred, along with 1-3 years of agency or CPG experience in graphic design, marketing, or sales.

What tools and systems should candidates be familiar with?

Candidates should have experience with Content Management Systems such as Salsify and Syndigo, as well as familiarity with large datasets and eCommerce platforms.

What are the main responsibilities of this position?

Key responsibilities include managing digital content across various eRetailer platforms, creating compelling digital content, supporting eCommerce initiatives, collaborating with stakeholders, and utilizing analytics to measure performance.

Is graphic design experience necessary for this role?

While not strictly necessary, graphic design experience, particularly proficiency with Adobe Photoshop, is considered an asset for this role.

What type of work environment can a candidate expect?

Candidates can expect a fast-paced, deadline-driven environment that emphasizes collaboration, creativity, and innovation.

Are there opportunities for career development in this role?

Yes, the role offers opportunities for growth as the candidate contributes to advancing Church & Dwight's digital transformation and enhances the brand's online presence.

Does Church & Dwight Canada support diversity and inclusion?

Yes, Church & Dwight Canada is an equal opportunity employer committed to providing a barrier-free, inclusive, and accessible work environment.

What personal characteristics are valued for this position?

A motivated self-starter, strong communicator, and someone comfortable managing complex processes and working both autonomously and with teams are characteristics valued for this role.

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Church & Dwight Co., Inc.

Together We Have The Power To Win.

Manufacturing & Electronics
Industry
1001-5000
Employees
1846
Founded Year

Mission & Purpose

Church & Dwight is a world leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, vitafusion™, Li’l Critters™, Water Pik®, FLAWLESS®, Zicam® and TheraBreath®. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together. Bring your determination: We’ll give you the space to own your success and do work you didn’t know was possible. Bring your team spirit: We’ll offer you an open-minded and low-ego environment. Bring your courage: We’ll help you make a tangible impact on the business.