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Assistant Manager Customer Channel Marketing-On Trade 1

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Campari Group

2mo ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Sales & Business Development
    Marketing
  • New Delhi

AI generated summary

  • You need 2-6 years in trade/brand marketing, a post-grad in marketing, budget management experience, strong networking skills, and preferably a background in the liquor/beverage industry.
  • You will drive brand activations, align with commercial objectives, ensure executional KPIs, manage a brand calendar, and develop consumer programs while maintaining merchandise standards and vendor relations.

Requirements

  • Proven track record of working in trade/brand marketing (2-6 yrs).
  • Post Graduation Degree with marketing specialization
  • Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships
  • Experience in handling large scale national marketing programs
  • Demonstrated ability to work within cross functional teams
  • Experience managing large cross functional commercial projects desirable
  • Experience in liquor/beverage industry preferable, not critical
  • Ability to network and build strong relationships

Responsibilities

  • Drive national CCM Agenda on all brands, executing state of the art activations and visibility at on-trade touch points with regional specialists
  • Work in alignment with the Commercial Objectives for the on trade channel, brand and customer (including: Sales, Profitability, Market Share).
  • To win at the point of sale by ensuring superior and consumer experience to boost brand building effectiveness. Ensuring Executional KPIs (including: back bar displays , menu listing , speed/quality of execution, positive customer feedback) are delivered.
  • Handle overall execution of brand activation calendar and support CCM project planning centrally
  • Customize & implement bespoke programs to help drive depletion across brands
  • Drive activations for specific channel segmentation for on-trade basis defined guidelines
  • Ensure that merchandise standards are adhered to for best in class execution of all BTL activations
  • Create an on-trade scorecard to build a strong M&E leg to all activations
  • Create a vendor pool to have efficient external working to support CCM Function Agenda nationally
  • Ensure POSM, compliant with the Brand Guidelines, is available in sufficient quantities to achieve visibility objectives in all relevant outlets, as per the annual aligned plan
  • Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations
  • Customize barware and visibility initiatives for outlets
  • Incentive planning & deployment to drive recommendation

FAQs

What is the primary responsibility of the Assistant Manager Customer Channel Marketing-On Trade role?

The primary responsibility is to support the CCM Head nationally in developing Campari Group’s portfolio in the on-trade channel by driving activation and visibility initiatives for key brands.

What is required in terms of work experience for this position?

A proven track record of 2-6 years in trade/brand marketing is required.

Is experience in the liquor/beverage industry essential for this role?

Experience in the liquor/beverage industry is preferable but not critical.

What level of education is necessary for applicants to this position?

A post-graduation degree with a specialization in marketing is necessary.

Who are the key relationships that the Assistant Manager will need to manage?

Key relationships include internal teams such as Region CCM Specialists, Marketing, Commercial team, Finance, Procurement, and Legal, as well as external customers, agencies, and production partners.

What skills are emphasized for project management in this role?

The ability to assemble required resources, manage costs and timelines, and engage key stakeholders to meet executional standards is emphasized.

Is there a focus on diversity and inclusion within the company?

Yes, Campari Group is committed to diversity and inclusion in all aspects of employment.

Will the Assistant Manager have an opportunity to conduct market visits?

Yes, monthly trade visits are expected to maintain market relevance and analyze trends.

Are there any specific expectations regarding activation excellence?

Yes, the role involves handling the overall execution of the brand activation calendar and customizing programs to drive brand depletion.

Are there any restrictions on submitting resumes from third-party agencies?

Yes, unsolicited resumes from recruiters or employment agencies will not be accepted without a signed Recruitment Services Agreement.

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Campari Group

Toasting Life Together

Manufacturing & Electronics
Industry
1001-5000
Employees
1860
Founded Year

Mission & Purpose

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 23 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 20 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. Please enjoy our brands responsibly Campari Group has no obligation to accept, display, review, monitor, or maintain any content posted to any Social Media Site, but does reserve the right to monitor, restrict, block, suspend, or terminate access to any Social Media Site, at any time, without notice and for any reason, in its sole discretion. We reserve the right to delete comments, images, or other posts that we deem are abusive, inflammatory, or otherwise inappropriate.