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Associate Content Director

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Publicis Groupe

2mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Media & Journalism
    Marketing
  • Chicago
  • Quick Apply

AI generated summary

  • You need 6+ years in content at an agency or media company, strong media understanding, client-facing experience, excellent communication skills, and proficiency in research tools and digital marketing.
  • You will develop content strategies, originate stories, co-create media, manage client relationships, oversee program execution, analyze performance, and lead new business initiatives.

Requirements

  • 6+ years of content experience at either an agency (i.e. Branded Entertainment Division), a media company (i.e. Brand Studio or creative shop) or working in a content group at a best-in-class storytelling production company.
  • An understanding of media planning, distribution, and syndication of content.
  • A track record of working on innovative, content-heavy media programs. Experience with brand-building is a plus.
  • Ability and willingness to develop relationships and work with a wide array of external partners in content development, production and measurement, video distribution, seeding, and social media
  • Candidate should have a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing. Must be curious about new technologies, new content solutions, changes in the social media landscape, etc.
  • Mastery of research tools that surface audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)
  • Demonstrated critical thinking and problem-solving abilities
  • Strong interpersonal and teamwork abilities
  • Excellent written and verbal communication skills
  • Ability to integrate across cross-functional teams
  • Client-facing track record
  • Committed to flawless execution
  • The ideal candidate also will have:
  • Digital marketing experience with brands in the CPG or retail sectors
  • Sports partnerships and/or sports co-marketing experience
  • Physical production experience
  • Proficiency in Excel, Prisma, comScore, Google Campaign Manager
  • Basic working knowledge of at least one major design/editing tool such as Photoshop, Illustrator, InDesign, or Premiere Pro

Responsibilities

  • Content Strategy: Translate client objectives into exceptional strategies. Develop programs that effectively communicate a client’s value proposition. Help brands figure out the role of content in the marketing mix and the consumer decision journey, how and why to invest, and how to measure return on investment.
  • Content Origination: Find and develop stories to tell across all media like video, podcasts, articles, infographics. Work with and manage creative/editorial resources to develop original content. Ensure quality and performance of content created by outside partners/people. Manage and/or oversee content program execution.
  • Media Content Co-Creation: Collaborate with Media colleagues to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges. Lead ideation sessions, manage partner production and execution of content.
  • Partnerships: Develop and nurture key content partnerships throughout the entire value chain of content. Manage the RFP process for brand content programs when required.
  • Program Execution: Manage and/or oversee content program execution, from pitch process to activation to reporting.
  • Content Analysis: Collaborate with Data & Analytics colleagues to interpret campaign results and highlight key learnings; translate those learnings into actionable recommendations that further improve upon the brand or campaign strategy.
  • Client Relationships: Build trust with clients and further develop the business long-term. You will often be the sole client-facing representative of our practice on an account, serving as a subject matter expert on all things Content.
  • New Business: Serve as a key leader on new business pitches across clients and categories to grow both the Content practice and Publicis Groupe at large
  • Organic Business: Spark new content demand with existing lines of business and sell content offering
  • Thought Leadership: Develop and help lead content thought leadership sessions, Share your POVs and perspectives about content to the marketplace, news organizations, trade shows, etc.

FAQs

What is the primary role of the Associate Content Director?

The primary role of the Associate Content Director is to translate client objectives into exceptional content strategies, manage content origination, oversee media content co-creation, develop partnerships, execute content programs, analyze content performance, build client relationships, lead new business pitches, and contribute to thought leadership in content.

What qualifications are required for the Associate Content Director position?

Candidates should have 6+ years of content experience in an agency, media company, or storytelling production company, an understanding of media planning and content distribution, a track record of innovative, content-heavy media programs, strong relationship-building abilities, mastery of audience insights research tools, and excellent written and verbal communication skills.

What additional skills or experiences are preferred for the ideal candidate?

The ideal candidate may have digital marketing experience in the CPG or retail sectors, experience with sports partnerships or co-marketing, physical production experience, and proficiency in tools like Excel, Prisma, comScore, and Google Campaign Manager. Basic knowledge of design/editing tools such as Photoshop, Illustrator, InDesign, or Premiere Pro is also preferred.

How does the Associate Content Director contribute to client relationships?

The Associate Content Director builds trust with clients by serving as the subject matter expert on content, managing overall client communications, and taking a central role in developing long-term business strategies for ongoing client engagement.

What are the responsibilities related to content analysis?

Responsibilities related to content analysis include collaborating with Data & Analytics colleagues to interpret campaign results, highlighting key learnings, and translating those insights into actionable recommendations to enhance the brand or campaign strategy.

What is involved in the new business aspect of this role?

In new business, the Associate Content Director serves as a key leader in pitches across various clients and categories, aiming to grow both the Content practice and the broader Publicis Groupe.

What kind of content does the Associate Content Director oversee?

The Associate Content Director oversees the development of a wide variety of content, including video, podcasts, articles, and infographics, ensuring quality and performance while managing the execution of content programs.

How is teamwork emphasized in this role?

Teamwork is emphasized through the requirement to integrate across cross-functional teams, collaborate during ideation sessions, and work closely with media colleagues, creative resources, and external partners to effectively execute content strategies.

What is expected regarding the candidate's awareness of trends in content?

Candidates are expected to be knowledgeable about current trends in content, award-winning projects, and best practices. They should exhibit curiosity about new technologies, innovative content solutions, and changes in the social media landscape.

What is the approach to partnerships in this position?

The Associate Content Director is responsible for developing and nurturing key content partnerships throughout the content value chain and managing the RFP process for brand content programs as needed.

Publicis Groupe

Marketing & Advertising
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

Publicis Groupe is a global communications and marketing services company. They provide a wide range of services such as advertising, media planning and buying, digital marketing, public relations, and branding. Their ultimate mission is to help their clients build and grow their brands by offering innovative and effective marketing solutions. Publicis Groupe's purpose is to drive business transformation and deliver impactful experiences by combining creativity, data, and technology. They strive to create meaningful connections between brands and consumers, leveraging their expertise and insights to drive business success and create lasting relationships. Through their integrated approach, Publicis Groupe aims to shape the future of marketing and communications, empowering their clients to thrive in the ever-evolving digital landscape.