FAQs
What is the primary role of the Associate Content Director?
The primary role of the Associate Content Director is to translate client objectives into exceptional content strategies, manage content origination, oversee media content co-creation, develop partnerships, execute content programs, analyze content performance, build client relationships, lead new business pitches, and contribute to thought leadership in content.
What qualifications are required for the Associate Content Director position?
Candidates should have 6+ years of content experience in an agency, media company, or storytelling production company, an understanding of media planning and content distribution, a track record of innovative, content-heavy media programs, strong relationship-building abilities, mastery of audience insights research tools, and excellent written and verbal communication skills.
What additional skills or experiences are preferred for the ideal candidate?
The ideal candidate may have digital marketing experience in the CPG or retail sectors, experience with sports partnerships or co-marketing, physical production experience, and proficiency in tools like Excel, Prisma, comScore, and Google Campaign Manager. Basic knowledge of design/editing tools such as Photoshop, Illustrator, InDesign, or Premiere Pro is also preferred.
How does the Associate Content Director contribute to client relationships?
The Associate Content Director builds trust with clients by serving as the subject matter expert on content, managing overall client communications, and taking a central role in developing long-term business strategies for ongoing client engagement.
What are the responsibilities related to content analysis?
Responsibilities related to content analysis include collaborating with Data & Analytics colleagues to interpret campaign results, highlighting key learnings, and translating those insights into actionable recommendations to enhance the brand or campaign strategy.
What is involved in the new business aspect of this role?
In new business, the Associate Content Director serves as a key leader in pitches across various clients and categories, aiming to grow both the Content practice and the broader Publicis Groupe.
What kind of content does the Associate Content Director oversee?
The Associate Content Director oversees the development of a wide variety of content, including video, podcasts, articles, and infographics, ensuring quality and performance while managing the execution of content programs.
How is teamwork emphasized in this role?
Teamwork is emphasized through the requirement to integrate across cross-functional teams, collaborate during ideation sessions, and work closely with media colleagues, creative resources, and external partners to effectively execute content strategies.
What is expected regarding the candidate's awareness of trends in content?
Candidates are expected to be knowledgeable about current trends in content, award-winning projects, and best practices. They should exhibit curiosity about new technologies, innovative content solutions, and changes in the social media landscape.
What is the approach to partnerships in this position?
The Associate Content Director is responsible for developing and nurturing key content partnerships throughout the content value chain and managing the RFP process for brand content programs as needed.