Logo of Huzzle

Home

Matches

Explore

Manage

Associate Director, Digital Analytics

image

S&P Global

17d ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Milan

AI generated summary

  • You need 5-7 years of experience, a relevant degree, skills in web analytics, CRM, data visualization, and statistical tools, plus strong analytical and communication abilities.
  • You will design analytics strategies, track customer behavior, collaborate across teams, develop reporting frameworks, leverage data insights, and manage relationships with data partners.

Requirements

  • Employees in similar position within S&P Global typically comes with a minimum of 5- 7 years of relevant experience.
  • Bachelor’s degree in Marketing Analytics, Statistics, Data Science, Psychology, or a related field.
  • Proven experience in web analytics, Adobe Analytics, marketing automation platforms (e.g. Pardot, Marketo), and CRM systems (e.g., Salesforce).
  • Advanced proficiency in data visualization tools such as Tableau or Power BI.
  • Experience with Customer Data Platforms and predictive analytics
  • Experience with statistical analysis tools (e.g., R, Python) a plus.
  • Strong business acumen and the ability to translate data into actionable insights that drive strategy and decision-making.
  • Strong analytical skills, with ability to formulate business questions, analysing data to make recommendations.
  • Excellent communication skills with the ability to convey complex analytical findings in a clear and compelling manner
  • Strong understanding of data architecture, systems, and flows
  • Detail-oriented, organized, and able to manage multiple tasks and projects
  • A desire to learn and grow in the customer analytics field

Responsibilities

  • Design and implement analytics strategies to track customer behaviour, content engagement, and marketing performance.
  • Coordinate customer-demand analytics needs across the organization by identifying data needs, set objectives, and providing actionable insights.
  • Collaborate with cross functional teams to establish integrated analytics across digital platforms, including the public website, RatingsDirect, and Ratings 360.
  • Develop and maintain a robust analytics framework, ensuring accurate tracking, reporting, and analysis of key performance indicators (KPIs).
  • Leverage advanced statistical and data analysis techniques to uncover trends, patterns, and opportunities for optimization.
  • Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion.
  • Implement AI and predictive analytics tools into the marketing technology stack to drive efficiency and growth.
  • Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders.
  • Stay updated on industry trends and emerging analytics technologies recommending improvements where beneficial.
  • Build and manage relationships with internal and external data and analytics partners, including RatingsDirect, Crisil GAC and Data Science teams.

FAQs

What is the role of the Associate Director, Digital Analytics?

The Associate Director, Digital Analytics will lead analytics efforts and provide customer and demand insights for data-driven decision-making within S&P Global Ratings Marketing team.

What qualifications are required for this position?

A Bachelor’s degree in Marketing Analytics, Statistics, Data Science, Psychology, or a related field is required, along with a minimum of 5-7 years of relevant experience.

What technical skills are preferred for this role?

Proven experience in web analytics, Adobe Analytics, marketing automation platforms (e.g., Pardot, Marketo), CRM systems (e.g., Salesforce), and advanced proficiency in data visualization tools such as Tableau or Power BI are preferred.

Is experience with statistical analysis tools required?

Experience with statistical analysis tools such as R or Python is a plus, though not explicitly required.

What are the main responsibilities of this role?

Responsibilities include designing and implementing analytics strategies, coordinating customer-demand analytics, maintaining a robust analytics framework, leveraging advanced data analysis techniques, and driving the development of dashboards and reports.

Who will this position report to?

This role will report to the Director of Demand Insights.

Are there any opportunities for continuous learning and development?

Yes, employees are provided access to resources to grow their careers and learn valuable new skills.

What benefits does S&P Global offer its employees?

Benefits include health care coverage, flexible downtime, continuous learning opportunities, competitive pay, retirement planning, and family-friendly perks.

How does S&P Global promote diversity and inclusion?

S&P Global believes diversity fuels creative insights and strives to reflect and serve the communities it operates in, ensuring employees are empowered to bring their whole selves to work.

Where is this position located?

The Associate Director, Digital Analytics position is located in London, United Kingdom.

image

S&P Global

Finance
Industry
10,001+
Employees

Mission & Purpose

S&P Global (NYSE: SPGI) provides essential intelligence. We enable governments, businesses and individuals with the right data, expertise and connected technology so that they can make decisions with conviction. From helping our customers assess new investments to guiding them through sustainability and energy transition across supply chains, we unlock new opportunities, solve challenges and accelerate progress for the world. We are widely sought after by many of the world’s leading organizations to provide credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help the world’s leading organizations plan for tomorrow, today. For more information, visit www.spglobal.com. Our divisions include: – S&P Global Market Intelligence partners with customers to broaden their perspective and operate with confidence by bringing them leading data sources and technologies that embed insight in their daily work. – S&P Global Ratings offers critical insights for credit, risk and sustainable finance solutions that are essential to translating complexity into clarity, so market participants can uncover opportunities. – S&P Global Commodity Insights enables organizations to create long-term, sustainable value with data and insights for a complete view on the global energy and commodities markets. – S&P Global Mobility turns invaluable insights captured from automotive data to help our clients understand today’s market, reach more customers, and shape the future of automotive mobility. – S&P Dow Jones Indices provides iconic and innovative index solutions, bringing transparency to global capital markets. – S&P Global Engineering Solutions solves for tomorrow’s challenges today by transforming workflows and end-user experiences with data, insights and technology.