Associate, Influencer - Dallas

Golin

3mo ago

Applications are closed

Job
Full-time
Junior Level
Media & Journalism
Marketing
$40K - $55K
Dallas

Requirements

Bachelor’s degree in marketing, communications or related field with 1-2 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy.
Passion for uncovering the latest digital marketing and social media platforms and tools.
Excellent verbal, written, presentation and problem-solving skills.
Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools.
Experience creating and executing paid social and digital campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn.
Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.
A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights.
Highly adaptable and ability to shift priorities in real-time to meet client needs.

Responsibilities

Regularly identify and vet new and up-and-coming influencers for current and future programs.
Utilize tools, like CreatorIQ, to put together influencer recommendations based on client objectives and key metrics
Work to help move forward influencer campaigns and logistics around through tactics such as: maintaining budget trackers, drafting/updating influencer contracts, updating campaign AirTables, obtaining influencer insurance and additional necessary program details.
Create meaningful relationships with online influencers to deliver above and beyond content and engagement
Serve as a liason between client teams and influencers to deliver mutually beneficial results.
Manage off and online influencer engagements including experiential and influencer events.
Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines.
Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities.
Cultivate a culture of support, growth and partnership among team.
Foster and maintain productive and influential client relationships.
Identify solutions and work with teams and independently to drive client success and grow relationships.
Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers.
Help to develop influencer strategies across a number of industries, verticals, and brand programs.
Stay on top of influencer marketing trends, relevant influencers for programs and industry news.

FAQs

What qualifications do I need to have to be considered for the Associate, Influencer role in Dallas?

To be considered for the Associate, Influencer role in Dallas, you should have a Bachelor's degree in marketing, communications or a related field, with 1-2 years of experience at a digital, advertising, media, or PR agency. You should also have a deep understanding of social media and digital marketing, specifically influencer strategy.

What will my responsibilities entail as an Associate, Influencer?

As an Associate, Influencer, your responsibilities will include identifying and vetting influencers, creating influencer recommendations based on client objectives, maintaining influencer relationships, managing influencer campaigns and logistics, ensuring all engagements meet client and FTC guidelines, and developing influencer strategies across various industries and programs.

What tools will I be using in this role?

You will utilize tools like CreatorIQ to put together influencer recommendations, maintain budget trackers, draft influencer contracts, and update campaign details. Additionally, you will work across digital platforms and use analytics to measure results and provide insights.

How will success be measured in this role?

Success in the Associate, Influencer role will be measured by the ability to effectively identify and manage influencers, create meaningful relationships with them, drive results for clients, stay on top of influencer marketing trends, and contribute to the growth and success of the digital team.

What kind of clients can I expect to work with in this role?

You can expect to work with a variety of clients across different industries and verticals, creating influencer strategies and campaigns tailored to their specific needs and objectives.

Golin

We are a global public relations agency that helps companies create change that matters. #goallin

Marketing & Advertising

Industry

1001-5000

Employees

1956

Founded Year

Mission & Purpose

We are a global public relations agency that helps companies create change that matters. Our people help us do the best work of our lives for our clients. Work that earns attention and showcases the power of collaboration. Golin was proudly named in PRWeek US' 2024 Agency of the Year, 2022 Best Places to Work, PRWeek’s Global Agency of the Year in 2021, 2020 and 2019, PRovoke Media’s 2021 North American Large Agency of the Year and listed to the Chicago Tribune’s Top Workplaces in 2021.