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Associate, Influencer - Dallas

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Golin

1mo ago

  • Job
    Full-time
    Junior Level
  • Media & Journalism
    Marketing
  • $40K - $55K
  • Dallas

AI generated summary

  • You need a Bachelor’s degree in marketing or related field, 1-2 years of agency experience, strong social media knowledge, influencer experience, great communication skills, and ability to execute and measure digital campaigns effectively.
  • You will identify, vet, and engage with influencers, develop strategies, manage campaigns and logistics, and build relationships to drive client success in the influencer marketing space.

Requirements

  • Bachelor’s degree in marketing, communications or related field with 1-2 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy.
  • Passion for uncovering the latest digital marketing and social media platforms and tools.
  • Excellent verbal, written, presentation and problem-solving skills.
  • Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools.
  • Experience creating and executing paid social and digital campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn.
  • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.
  • A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights.
  • Highly adaptable and ability to shift priorities in real-time to meet client needs.

Responsibilities

  • Regularly identify and vet new and up-and-coming influencers for current and future programs.
  • Utilize tools, like CreatorIQ, to put together influencer recommendations based on client objectives and key metrics
  • Work to help move forward influencer campaigns and logistics around through tactics such as: maintaining budget trackers, drafting/updating influencer contracts, updating campaign AirTables, obtaining influencer insurance and additional necessary program details.
  • Create meaningful relationships with online influencers to deliver above and beyond content and engagement
  • Serve as a liason between client teams and influencers to deliver mutually beneficial results.
  • Manage off and online influencer engagements including experiential and influencer events.
  • Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines.
  • Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities.
  • Cultivate a culture of support, growth and partnership among team.
  • Foster and maintain productive and influential client relationships.
  • Identify solutions and work with teams and independently to drive client success and grow relationships.
  • Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers.
  • Help to develop influencer strategies across a number of industries, verticals, and brand programs.
  • Stay on top of influencer marketing trends, relevant influencers for programs and industry news.

FAQs

What qualifications are required for the Associate role in Influencer Strategy and Engagement?

A Bachelor's degree in marketing, communications or related field with 1-2 years of experience at a digital, advertising, media or PR agency is required. Strong understanding of social media and digital marketing, specifically influencer strategy, is also necessary.

What are the key responsibilities of an Associate in Influencer Strategy and Engagement at Golin Dallas?

The key responsibilities include identifying and vetting influencers, putting together influencer recommendations, managing influencer relationships, executing influencer campaigns, ensuring compliance with guidelines, fostering client relationships, and staying up-to-date on influencer marketing trends.

What tools or platforms are used for influencer identification and management in this role?

Tools like CreatorIQ are utilized to put together influencer recommendations based on client objectives and key metrics.

How does the Associate in Influencer Strategy and Engagement contribute to client success at Golin Dallas?

The Associate plays a crucial role in developing influencer strategies, managing influencer relationships, executing influencer campaigns, and ensuring that all engagements meet client and FTC guidelines. They also serve as a liaison between client teams and influencers to deliver mutually beneficial results.

What skills are important for success in this role?

Strong communication skills, problem-solving abilities, a passion for digital marketing and social media, experience with influencer networks and tools, and the ability to execute and measure multifaceted campaigns are key for success in this role.

Golin

We are a global public relations agency that helps companies create change that matters. #goallin

Marketing & Advertising
Industry
1001-5000
Employees
1956
Founded Year

Mission & Purpose

We are a global public relations agency that helps companies create change that matters. Our people help us do the best work of our lives for our clients. Work that earns attention and showcases the power of collaboration. Golin was proudly named in PRWeek US' 2024 Agency of the Year, 2022 Best Places to Work, PRWeek’s Global Agency of the Year in 2021, 2020 and 2019, PRovoke Media’s 2021 North American Large Agency of the Year and listed to the Chicago Tribune’s Top Workplaces in 2021.