FAQs
What qualifications are required for the Associate role in Influencer Strategy and Engagement?
A Bachelor's degree in marketing, communications or related field with 1-2 years of experience at a digital, advertising, media or PR agency is required. Strong understanding of social media and digital marketing, specifically influencer strategy, is also necessary.
What are the key responsibilities of an Associate in Influencer Strategy and Engagement at Golin Dallas?
The key responsibilities include identifying and vetting influencers, putting together influencer recommendations, managing influencer relationships, executing influencer campaigns, ensuring compliance with guidelines, fostering client relationships, and staying up-to-date on influencer marketing trends.
What tools or platforms are used for influencer identification and management in this role?
Tools like CreatorIQ are utilized to put together influencer recommendations based on client objectives and key metrics.
How does the Associate in Influencer Strategy and Engagement contribute to client success at Golin Dallas?
The Associate plays a crucial role in developing influencer strategies, managing influencer relationships, executing influencer campaigns, and ensuring that all engagements meet client and FTC guidelines. They also serve as a liaison between client teams and influencers to deliver mutually beneficial results.
What skills are important for success in this role?
Strong communication skills, problem-solving abilities, a passion for digital marketing and social media, experience with influencer networks and tools, and the ability to execute and measure multifaceted campaigns are key for success in this role.