Logo of Huzzle

Associate Manager, Shopper Marketing

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Mississauga

AI generated summary

  • You need a marketing degree or equivalent, 2+ years in shopper/brand marketing, budget management skills, excellent communication, and proficiency in Excel and PowerPoint.
  • You will develop and measure shopper marketing programs, manage budgets, collaborate with teams and agencies, and oversee vendor relationships to drive awareness and conversion.

Requirements

  • Education, Experience And Skill Requirements
  • Business degree or equivalent experience with a marketing or related major preferred
  • Minimum 2 years of progressive shopper marketing/consumer promotions and/or brand marketing in a Consumer-Packaged Goods or related capacity
  • Proficient at working collaboratively with agency partners and building creative briefs
  • Experienced in managing large budgets with strong forecasting accuracy and efficiency
  • Excellent communications and project management skills with the ability to manage multiple competing priorities
  • Strong negotiating, consensus and relationship building skills
  • Strong leadership skills with people management experience an asset
  • Working knowledge of AC Nielsen analytics
  • Experience in a fast-paced business environment and ability to work independently are essential
  • Technical Skills (Advanced Microsoft Office Skills, Excel & Power Point)

Responsibilities

  • Development, execution and measurement of shopper marketing programs that activate the entire shopper journey to drive awareness, trial, and conversion across Hershey’s portfolio
  • Collaborating with internal teams, external agencies, and customer stakeholders to bring shopper programs to life with diligent measurement against defined KPI’s and ROI
  • Management and control of shopper marketing budget
  • Collaborating with business partners (Brand, Sales, Insights and Agencies) to identify winning share opportunities, pitch business cases and bring solutions to market
  • Day-to-day management of shopper marketing agency partners, vendors and national partner relationships

FAQs

What is the job title for this position?

The job title is Associate Manager, Shopper Marketing.

Where is the position located?

The position is located in Mississauga, ON, Canada.

Who will the Associate Manager, Shopper Marketing report to?

The Associate Manager will report to the Marketing Manager, Portfolio and Merchandising Strategy.

What are the key responsibilities of this role?

Key responsibilities include leading shopper marketing initiatives, development and execution of marketing programs, managing a marketing budget, and building relationships with agency and vendor partners.

What qualifications are required for this position?

A business degree or equivalent experience with a marketing major is preferred, along with a minimum of 2 years in shopper marketing or brand marketing.

Is experience in managing budgets necessary for this role?

Yes, experience in managing large budgets with strong forecasting accuracy is required.

What technical skills are needed for this position?

Advanced Microsoft Office Skills, particularly in Excel and PowerPoint, are needed for this position.

Will I have the opportunity to collaborate with other teams?

Yes, collaboration with internal teams, external agencies, and customer stakeholders is an important aspect of this role.

Are there opportunities for career growth at Hershey Canada?

Yes, Hershey Canada emphasizes personal and professional growth, providing resources like e-learning and coaching to support career aspirations.

What is the company culture like at Hershey Canada?

The company culture is described as people-focused and values a balance between autonomy and support.

Are there any benefits or perks associated with this role?

Yes, benefits include a strong work-life balance, a flexible dress policy, corporate social responsibility programs, and access to Hershey’s products.

Is this position suitable for someone with a fast-paced experience?

Yes, experience in a fast-paced business environment and the ability to work independently are essential for this role.

Will there be support for individuals with disabilities during the job application process?

Yes, Hershey Canada will provide accommodations throughout the recruitment process for applicants with disabilities as per the Accessibility for Ontarians with Disabilities Act.

Engineering & Construction
Industry
10,001+
Employees
1894
Founded Year

Mission & Purpose

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty. For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

Benefits

  • HEALTH

    Medical Plans (Three Options), Health Reimbursement Account (HRA), Health Savings Account (HSA), Healthcare & Dependent Care Flexible Spending Accounts (FSAs), Telemedicine Prescription Drug Coverage, Dental Plan, Vision Plan, Short-Term & Long-Term Disability, Well-Being Incentive, Onsite Fitness Center / Organized Recreational Activities Highmark Atlas Navigation (Concierge Program),

  • WEALTH

    Compensation / Pay Recognition, Competitive Base Salary, Internal Incentive Compensation, One Hershey Incentive Program (OHIP), Manufacturing Incentive Plan (MIP), Sales Incentive Plan, Retirement – 401(k) Plan, Budgeting Services, Student Loan Refinancing, Personal Loan Refinancing, Tuition Reimbursement