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Associate Marketing Manager - Child Nutrition

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Abbott

10d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Healthcare
  • Mumbai

AI generated summary

  • You should develop and execute ethical marketing plans, drive HCP engagement, collaborate cross-functionally, ensure compliance, gather market insights, and manage brand projects effectively.
  • You will develop and execute ethical marketing plans, drive HCP initiatives, create communication strategies, track program impact, ensure compliance, and manage brand projects effectively.

Requirements

  • Contribute strategically to develop the ethical marketing plans for the year and lead execution for the same
  • Developing marketing and GTM plans for new launch and existing brands
  • Independently drive market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plans
  • Formulation of communication development for healthcare practitioners in coordination with creative agency
  • Building strong marketing programs to engage HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
  • Responsible to drive evaluate newer indications/opportunities to expand and grow business through continuous collaboration with ethical sales team
  • Ensure complete compliance to ethics & compliance SOPs, including timely submission of completed documents
  • Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs
  • Independently handle overall brand projects to ensure marketing programs are driven consistently and in a high quality manner.

Responsibilities

  • Contribute strategically to develop the ethical marketing plans for the year and lead execution for the same
  • Developing marketing and GTM plans for new launch and existing brands
  • Independently drive market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plans
  • Formulation of communication development for healthcare practitioners in coordination with creative agency
  • Building strong marketing programs to engage HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
  • Responsible to drive evaluate newer indications/opportunities to expand and grow business through continuous collaboration with ethical sales team
  • Ensure complete compliance to ethics & compliance SOPs, including timely submission of completed documents
  • Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs
  • Independently handle overall brand projects to ensure marketing programs are driven consistently and in a high quality manner.

FAQs

What is the primary responsibility of the Associate Marketing Manager - Child Nutrition?

The primary responsibility is to contribute strategically to develop ethical marketing plans and lead their execution for the year.

Will I be involved in launching new brands?

Yes, you will be developing marketing and go-to-market plans for new launches as well as for existing brands.

How will I engage with healthcare professionals (HCPs)?

You will build strong marketing programs to effectively engage HCPs and drive market-shaping initiatives, focusing on education and promotion plans.

Is collaboration with other teams essential for this role?

Yes, you will work with cross-functional teams to execute marketing programs and track their impact.

What is the importance of compliance in this position?

You are responsible for ensuring complete compliance with ethics and compliance SOPs, including the timely submission of required documents.

Will I be conducting market research?

Yes, you will liaise with market research agencies to gather insights from consumers and healthcare practitioners to support brand strategies.

How will success be measured in this role?

Success will be tracked by measuring the impact of marketing programs and monitoring brand equity with consumers and HCPs.

Are there opportunities for business expansion in this role?

Yes, you will evaluate newer indications and opportunities to expand and grow the business through collaboration with the ethical sales team.

Will I need to coordinate with creative agencies?

Yes, you will need to formulate communication development for healthcare practitioners in coordination with a creative agency.

Are there specific ethical considerations I should be aware of?

Yes, you'll need to adhere to ethical marketing practices and compliance standards throughout your responsibilities.

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Abbott

Science & Healthcare
Industry
10,001+
Employees
1888
Founded Year

Mission & Purpose

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

Benefits

  • Medical

    Our medical options provide employees and their eligible family members, including domestic partners, with extensive coverage and protection against major medical expenses. Coverage is available from the first day of employment. All of the options cover preventive care, inpatient and outpatient care, routine office visits, prescription drugs, physical therapy, home healthcare, mental health/substance abuse treatment and hospice care. In addition, our medical options offer numerous programs and services that can help employees improve and maintain their health, better manage illnesses and receive better value for their healthcare dollars.

  • Dental

    Our dental plan helps employees pay for the costs of dental care for themselves and their eligible family members. Coverage is available from the first day of employment. Participants may take advantage of reduced out-of-pocket costs when they use dentists in a nationwide network of participating providers. Our dental plan pays for preventive, restorative and surgical services, as well as orthodontia, at varying levels of coverage.

  • Vision Care

    With our vision care plan, we offer employees an affordable way to maintain eye health and receive discounts on eyewear. Coverage is available from the first day of employment.

  • Wellness Programs

    Our wellness programs and resources are designed to promote overall health and well-being: Seminars on stress and anxiety, personal and work relationships, meditation and mindfulness, healthy habits, and balancing work and family needs. Programs to encourage being physically active, eating healthier, managing health conditions, getting quality sleep, and becoming more resilient. On-site screenings and immunizations at some locations to promote prevention and early detection. On-site fitness centers at some locations that offer classes, fitness assessments and personal training. Health fairs, fitness events, steps challenges and exercise competitions