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Associate Product Marketing Manager

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MiQ

3mo ago

  • Job
    Full-time
    Junior Level
  • Marketing
    Product
  • New York
  • Quick Apply

AI generated summary

  • You should have a relevant degree, 1-2 years in product marketing, strong communication skills, proficiency in presentation tools, project management abilities, and familiarity with digital advertising platforms.
  • You will assist in product launches, conduct market research, craft positioning, create sales materials, develop training content, and track performance metrics to enhance marketing strategies.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 1-2 years of experience in product marketing, preferably in AdTech, MarTech, or SaaS.
  • Strong communication and storytelling skills with the ability to translate technical features into customer benefits.
  • Proficiency in creating presentations, onesheeters, case studies through the Google or Microsoft suite of products.
  • Ability to manage multiple projects in a fast-paced environment with a collaborative, team-oriented approach.
  • Familiarity with digital advertising platforms (e.g., DSPs, SSPs, CTV, programmatic) is a plus.

Responsibilities

  • Go-to-Market Strategy:
  • Assist in the building, development and execution of product launch plans, ensuring alignment across departments (Product, Sales, Marketing).
  • Collaborate with product management to ensure a deep understanding of product features, roadmaps, and customer needs to build meaningful internal and external collateral.
  • Market Research & Competitive Analysis:
  • Conduct research to understand industry trends, market dynamics, and the competitive landscape.
  • Analyze customer data, user feedback, and competitor offerings to inform positioning and messaging.
  • Product Positioning & Messaging:
  • Help craft compelling product positioning, value propositions, and messaging tailored to different audiences (advertisers, agencies, partners).
  • Create and maintain product marketing collateral, such as presentations, sales decks, one-pagers, and case studies.
  • Sales Enablement:
  • Develop training materials and product documentation for internal teams, including sales, customer success, and account management.
  • Content Creation:
  • Collaborate with the marketing team to produce content (e.g., blogs, whitepapers, webinars) that drives demand and highlights product capabilities.
  • Performance Tracking:
  • Monitor and report on product performance metrics, customer feedback, and bootcamp outcomes.
  • Assist in analyzing ROI and effectiveness of marketing initiatives to inform future strategies.

FAQs

What is the location for the Associate Product Marketing Manager position?

The position is based in New York, NY.

What qualifications are required for this role?

A Bachelor’s degree in Marketing, Communications, Business, or a related field is required, along with 1-2 years of experience in product marketing, preferably in AdTech, MarTech, or SaaS.

What are the key responsibilities of the Associate Product Marketing Manager?

Key responsibilities include assisting in building go-to-market strategies, conducting market research and competitive analysis, crafting product positioning and messaging, developing sales enablement materials, collaborating on content creation, and tracking product performance.

Is experience in the programmatic advertising ecosystem a requirement?

While familiarity with digital advertising platforms like DSPs, SSPs, CTV, and programmatic is a plus, it is not explicitly stated as a requirement.

What is the compensation range for this position?

The compensation range for this position is approximately $80,000-$110,000, specific to New York City, and may vary for positions outside the city.

What benefits can employees expect at MiQ?

Employees can expect a hybrid work environment, competitive healthcare benefits, generous annual PTO, paid parental leave, bonus and performance incentives, and participation in employee resource groups.

What is the company's stance on diversity and inclusion?

MiQ is committed to fostering a welcoming culture and values diversity, equity, and inclusion, striving to be an even better place to work for everyone.

Who will the Associate Product Marketing Manager report to?

This position will report to the Senior Vice President of US Products.

What skills are emphasized for this role?

Strong communication and storytelling skills, proficiency in creating presentations and collateral, and the ability to manage multiple projects in a fast-paced environment are emphasized.

Is previous experience required in a similar field?

Yes, 1-2 years of experience in product marketing or a related field is required.

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MiQ

We’re MiQ, a programmatic media partner for marketers and agencies.

Marketing & Advertising
Industry
501-1000
Employees
2010
Founded Year

Mission & Purpose

We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.