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Bobbi Brown| Product Marketing Manager (Maternity Cover until Oct 2025)

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Bobbi Brown Cosmetics

1mo ago

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

Requirements

  • Prior experience of management is essential, with the ability to demonstrate strength here
  • The ability to think strategically and show strong analytical skills
  • Clear, prompt and concise reporting style
  • Excellent communication skills both written and oral
  • Ability to multi-task and work in a fast-paced environment, being flexible to the changing needs of the business
  • Positive, ‘can-do’ attitude and willingness to be involved with all nominated projects
  • Excellent attention to detail
  • Proficiency in Microsoft Word, Excel and PowerPoint is essential

Responsibilities

  • Development and execution the UK&I marketing calendar, aligned with UK&I Marketing and Consumer Engagement Manager & Marketing Director, and the Global Brand
  • Where relevant, the creation and development of UK initiatives to drive the category forward, based on a full understanding and analysis of the market
  • The timely execution of all launch plans and follow-through, analysis and recommendations for the future from key learnings, ensuring all are delivered within budget
  • Collaborate with Visual Merchandising team to determine the look and feel of all launches from an in-store perspective, ensuring consistency across all consumer touchpoints
  • Ownership of forecasting process for all new launches, samples & GWP ensuring Marketing, Sales, Education, Online and Demand Planning teams are aligned, with all global deadlines being met
  • Lead the annual pricing planning process supported by the Marketing Coordinator, including pricing of new launches
  • Manage and execute the samples, GWP and testers budget across UK&I
  • Work collaboratively with the wider brand teams including National Accounts, Education, Social, PR and Online to ensure all teams are working in unison on upcoming launches and activities
  • Ensure communication to field team is delivered in a clear, engaging and timely manner ahead of any campaign or activation
  • Close communication with Global Product Marketing team to outline market needs, regarding products and campaign creative/needs. Provide regular feedback on new product launches and other programmes, as well as on local market trends and competitive activity
  • Development of key local National sets
  • Leading Pretty Powerful annual campaign, Bobbi Brown’s philanthropic mission
  • Other as required by the role

FAQs

What is the primary responsibility of the Product Marketing Manager at Bobbi Brown?

The primary responsibility of the Product Marketing Manager is to lead all product launches at Bobbi Brown Cosmetics, managing campaign development and execution in-store and online, while collaborating with cross-functional teams and consumer engagement teams to create relevant campaigns.

Who does the Product Marketing Manager report to?

The Product Marketing Manager reports to the Marketing and Consumer Engagement Manager.

What are the key qualifications needed for this role?

Key qualifications include prior experience in management, strategic thinking, strong analytical skills, effective communication skills, the ability to multi-task in a fast-paced environment, and proficiency in Microsoft Word, Excel, and PowerPoint.

Is management experience required for this position?

Yes, prior management experience is essential for this role.

What are some of the specific accountabilities for the Product Marketing Manager?

Specific accountabilities include developing and executing marketing campaigns for new product launches, collaborating with the Visual Merchandising team, overseeing the forecasting process, managing the samples and GWP budget, and leading the Pretty Powerful annual campaign.

What kind of environment can the Product Marketing Manager expect to work in?

The Product Marketing Manager can expect to work in a fast-paced environment that requires flexibility to adapt to the changing needs of the business.

What is the compensation structure for this role?

Compensation includes a generous bonus opportunity, 25 days of annual leave which increases with length of service, additional leave for birthdays, holiday purchase schemes, and various benefits including mental health wellbeing provisions.

What hybrid working model does this position offer?

The position offers a hybrid working model, allowing for 2 days of remote work and 3 days in the office each week.

Can you explain the role of the Marketing Coordinator in relation to this position?

The Marketing Coordinator reports directly to the Product Marketing Manager and assists with various marketing initiatives, including the annual pricing planning process.

What type of campaigns will the Product Marketing Manager be responsible for?

The Product Marketing Manager will be responsible for developing and executing campaigns for new product launches, product re-promotes, sampling initiatives, merchandising programs, and focusing on hero basic business categories such as moisturiser, foundation, and lip.

Are there any specific tools or software proficiency required for this role?

Yes, proficiency in Microsoft Word, Excel, and PowerPoint is essential for the role.

Bobbi Brown Cosmetics

Retail & Consumer Goods
Industry
1001-5000
Employees
1991
Founded Year

Mission & Purpose

Bobbi Brown first arrived on the beauty scene in 1991 with the launch of Bobbi Brown Essentials, 10 brown-based lipstick shades created to fill a void in the market of simple, flattering and wearable makeup. Bobbi's unique approach to cosmetics was a long-awaited gift for women who wanted a more natural look, and therefore caught the attention of cosmetics empire of The Estée Lauder Companies, which acquired Bobbi Brown Cosmetics in 1995. Today, Bobbi Brown Cosmetics is a global brand, having expanded beyond lipstick to a full range of color cosmetics and skincare. With a presence in more than 60 countries, Bobbi Brown Cosmetics is coveted by world renowned makeup artists, celebrities and style makers for effortless, natural beauty.