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Brand Ambassador - Bangalore

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Campari Group

1mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • New Delhi

AI generated summary

  • You need 5+ years in the liquor industry, strong leadership and mixology skills, sales experience, creativity, and the ability to build relationships and train others.
  • You will support brand activations, ensure POS compliance, manage inventory, coordinate with distributors, capture market opportunities, and educate partners about the Campari portfolio.

Requirements

  • Significant Liquor Industry experience essential, with strong On Premise focus 5 years +
  • Strong Leadership and coaching capability
  • Strong relationships in On Premise
  • Sales experience highly regarded
  • Creativity
  • Expertise in mixology
  • Ability to create cocktail lists across all levels of the On Premise
  • Ability to convey passion for our brands
  • Ability to network and build strong relationships
  • Brand and consumer focused
  • Industry knowledge of local and interregional brands & competitors
  • Awareness of local and global market and consumer trends
  • Bar management acumen
  • Public Speaking and presentation skills
  • Training Skills

Responsibilities

  • Working closely with the marketing team, support on premise and industry focused activation sessions and events
  • Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels
  • Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
  • Work collaboratively with the Commercial team to ensure compliance to activation calendar objectives
  • Coordinate with the distributor for stock, execution and other requirements
  • Coordination with the local agency partners to execute activations
  • Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
  • Manage the POSM and deploy in the right outlets
  • Keep inventory of all POSM and procure all locally produced POSM
  • Raise “drinks” knowledge and capability within the local distributors and wholesaler network and educate employees on Campari portfolio including product attributes, history and usage
  • Support the development of face to face training module development
  • Manage payments with distributor and other partners

FAQs

What is the main role of a Brand Ambassador at Campari India?

The Brand Ambassador is responsible for building the profile of Campari brands through customer engagement, developing skills and enthusiasm with distributors, and facilitating trade and consumer trials through key On and Off Premise accounts.

What experience is required for this position?

Significant liquor industry experience is essential, with a strong On Premise focus of 5 years or more.

Are there specific skills mentioned that are important for a Brand Ambassador?

Yes, important skills include creativity, mixology expertise, relationship building, public speaking, training skills, and industry knowledge of local and interregional brands and competitors.

Does the position require coordination with external partners?

Yes, the Brand Ambassador will coordinate with distributors and local agency partners to execute activations.

What types of activations will be executed in this role?

The Brand Ambassador will support the development and execution of consumer and shopper activations, including point of sale materials, in-store displays, sales toolkits, and sampling activations.

Is brand training a part of the job responsibilities?

Yes, the Brand Ambassador will support the training and enrollment of bartenders and commercial teams about the Campari portfolio, including its product attributes, history, and usage.

What is the company's stance on diversity and inclusion?

Campari Group is committed to diversity and inclusion, viewing it as a source of enrichment, and ensures equal employment opportunities without regard to a variety of characteristics.

What types of events should the Brand Ambassador be prepared to engage in?

The Brand Ambassador should be prepared to capture ad-hoc opportunities in the market, such as concerts, parties, and launches.

Will the Brand Ambassador be involved in managing inventory?

Yes, the Brand Ambassador will keep an inventory of all POS materials and procure locally produced materials as needed.

Are unsolicited resumes from recruiters accepted for this position?

No, Campari Group does not accept unsolicited resumes from recruiters or employment agencies without a signed Recruitment Services Agreement.

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Campari Group

Toasting Life Together

Manufacturing & Electronics
Industry
1001-5000
Employees
1860
Founded Year

Mission & Purpose

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 23 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 20 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. Please enjoy our brands responsibly Campari Group has no obligation to accept, display, review, monitor, or maintain any content posted to any Social Media Site, but does reserve the right to monitor, restrict, block, suspend, or terminate access to any Social Media Site, at any time, without notice and for any reason, in its sole discretion. We reserve the right to delete comments, images, or other posts that we deem are abusive, inflammatory, or otherwise inappropriate.