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Brand and Digital Marketing Lead

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Waymo

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • San Francisco

AI generated summary

  • You have 14+ years in content strategy and brand marketing, an MBA preferred, with global marketing experience, strong analytics skills, and the ability to inspire teams.
  • You will drive content strategy, craft narratives, manage digital communications, report performance, oversee brand activation, and mentor team leads to achieve strategic goals.

Requirements

  • 14+ years' experience in content strategy, brand-building, and social media marketing
  • Bachelor's degree or equivalent (MBA preferred)
  • Experience building marketing plans for global or high-growth stage brands
  • Applied use of consumer insights, marketing analytics and measurement models
  • Experience motivating and influencing others at all levels of an organization, both directly and across teams
  • Passionate individual contributor who will lead important workstreams while also mentoring and inspiring the broader team

Responsibilities

  • Drive an insights-driven content strategy that helps Waymo unlock rapid brand growth
  • Write compelling narratives about our brand and technology for different audiences (technical and non-technical)
  • Oversee and directly manage all digital communications including Waymo websites and newsletters
  • Monitor and report on the performance of brand programs to senior executives and XFN collaborators, providing recommendations for continuous improvement
  • Oversee cohesive brand activation plans across social media, brand advertising, and integrations into culture and entertainment
  • Provide mentorship to brand marketing and social media leads, setting the team's goals and strategic vision

FAQs

What is the role of the Brand and Digital Marketing Lead at Waymo?

The Brand and Digital Marketing Lead will help connect people with Waymo's autonomous driving technology by driving content strategy, overseeing digital communications, and shaping marketing initiatives to build brand awareness and societal acceptance.

What type of experience is required for this position?

The position requires 14+ years of experience in content strategy, brand-building, and social media marketing, as well as a background in building marketing plans for global or high-growth stage brands.

Is there a preference for educational qualifications?

Yes, a bachelor's degree is required, and an MBA is preferred.

What responsibilities will the Brand and Digital Marketing Lead have?

Key responsibilities include driving insights-driven content strategy, writing narratives for different audiences, managing digital communications, monitoring brand program performance, and mentoring the marketing team.

Will there be opportunities for mentorship in this role?

Yes, the Brand and Digital Marketing Lead is expected to provide mentorship to brand marketing and social media leads, setting strategic goals and vision for the team.

What is the expected salary range for this position?

The expected base salary range for this full-time position is between $243,000 and $308,000 USD, depending on job-related factors.

Are employees eligible for benefits?

Yes, Waymo employees are eligible to participate in the discretionary annual bonus program, equity incentive plan, and a generous company benefits program, subject to eligibility requirements.

What traits are preferred for candidates applying for this role?

Preferred traits include being visionary, having experience in building scalable workstreams, masterful narrative crafting skills, expertise in the technology category, and success in collaborating with creative teams.

How does this role report within the organization?

This hybrid role reports directly to the Head of Marketing.

Will the Brand and Digital Marketing Lead be involved in partnerships with creative teams?

Yes, success stories involving partnerships with creative teams to bring brand strategies to life are preferred for candidates applying for this role.

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Waymo

Waymo is an autonomous driving technology company creating a new way forward in mobility.

Technology
Industry
1001-5000
Employees
2009
Founded Year

Mission & Purpose

Waymo is an autonomous driving technology company with a mission to make it safe and easy for people and things to move around. With the Waymo Driver, we can improve the world’s mobility while saving thousands of lives. Waymo reaches out to candidates from official channels only (e.g. directly from @waymo.com email addresses, or through our recruiters or sourcers who are noted as such on LinkedIn). We do not contact candidates about career opportunities through instant messaging apps like Telegram, email addresses from domains other than waymo.com (such as Gmail addresses), direct messages on Twitter, Facebook, and Instagram, or text messages. Visit waymo.com to check out our official job listings.

Culture & Values

  • Our customers are at the heart of everything we do

    We put our customers’ needs first in the products and experiences we create, so that we can help transform their lives.

  • Safety is our foundation

    We follow rigorous engineering development and test practices, analyzing and applying industry safety standards where appropriate, and continuously improving existing and developing new safety methods.

  • We pioneer

    We challenge conventions and past assumptions to create a future where the Waymo Driver transforms global mobility.

  • Act with thoughtful urgency

    We set and land ambitious plans without compromising safety and make the best decisions based on the information available, valuing critical thinking and collaboration.

  • Respect each other

    We act with humility and treat others with respect regardless of tenure or title, and we assume positive intent of our colleagues to bring forth ideas and act in Waymo’s best interests.

  • Be responsible owners

    We use company resources thoughtfully, are mindful of sustainability, and make decisions that are in the best interest of Waymo.

  • We’re stronger together

    We recognize that no one can solve the challenges we tackle on their own, so we’re building an inclusive culture where all Waymonauts collaborate and feel valued and engaged.

  • Optionality creates opportunities

    Keeping our options open is inherently valuable, so we approach our work with an open mind and make the best decisions at the right time – not too soon, not too late.

  • Always be learning

    We stay undaunted, curious, and open-minded to reflect and learn from both our successes and failures, and we adapt quickly to new data and information.

  • Celebrate progress

    We recognize that every step matters, so we pause to mark major milestones and celebrate the pioneering achievements that move us forward.

Benefits

  • Competitive total rewards

    We offer generous medical, dental and vision benefits. We also offer competitive base pay and equity packages

  • Compelling Challenges

    We work on cutting-edge technology in a fast-moving and mission-driven environment. our passionate workforce and mission is dedicated to brining our autonomous driving technology to the world