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Brand Campaign Manager

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iManage

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 3-5 years in B2B SaaS brand marketing, a track record in successful campaigns, strong storytelling skills, and proficiency in CRM, social media, and marketing tools.
  • You will create and execute brand campaigns, ensure brand consistency, engage the community, collaborate cross-functionally, track performance, and manage projects with various teams and partners.

Requirements

  • 3-5 years of experience in brand marketing, community management, or a related field within a B2B SaaS or technology company
  • A proven track record of executing successful brand campaigns and building engaged, loyal communities
  • A strong ability to craft compelling narratives that resonate with target audiences, fostering deeper brand and community connections
  • Excellent interpersonal and communication skills, with the ability to build relationships with customers, partners, and internal stakeholders
  • The ability to leverage data and community feedback to optimize campaigns and engagement initiatives
  • Exceptional organisational skills, capable of managing multiple campaigns, community programs, and deadlines simultaneously
  • Proficiency in social media management tools, CRM platforms (Salesforce), community platforms (Discourse, Khoros), and marketing automation tools (Marketo, HubSpot)

Responsibilities

  • You will play a key role in developing and executing initiatives that not only drive brand awareness but also foster an engaged, loyal community around our products and services. You have a blend of strategic thinking, creativity, and relationship-building skills. You have experience managing multi-channel brand campaigns and cultivating thriving online and offline communities. You will be responsible for ensuring the brand is consistently represented across all touchpoints, while also engaging and empowering our community of customers, partners, and industry advocates.
  • Brand Campaign Development: Planning, creating, and executing integrated brand campaigns that build awareness, drive engagement, and reinforce iManage’s position as a leader in the B2B SaaS space and support overall marketing goals
  • Brand Consistency: Ensuring all brand-related activities adhere to brand guidelines, maintaining a consistent voice, look, and feel across all touchpoints
  • Segmentation and Localization: Working closely with the Demand Generation and Field marketing teams to align brand awareness campaigns with middle-of-funnel strategies and to ensure effective localization of campaigns
  • Market Research & Insights: Staying up to date with industry trends, competitor activities, and audience insights to inform the development of brand campaigns that stand out in the market
  • Community Building & Engagement: Collaborating with customer advocacy, social media and events to grow and engage the iManage community, including customer advocacy programs, including social media, online forums, newsletters, in-person/virtual events, and third-party platforms, ensuring consistent messaging and engagement
  • Content Creation & Curation: Working with internal teams and external agencies to develop high-impact content for campaigns and community channels, including blogs, videos, webinars, newsletters, and user-generated content
  • Cross-Functional Collaboration: Partnering with marketing, customer success, product, and sales teams to ensure brand and community strategies are aligned with broader business objectives
  • Performance Tracking & Insights: Monitoring the effectiveness of both brand campaigns and community engagement efforts, using analytics and feedback to optimize future initiatives. Tracking key metrics such as brand sentiment, community growth, and user engagement
  • Project Management: Working with internal teams (creative, digital marketing, sales, PR, etc.) and external partners (media agencies, influencers, event coordinators) to ensure alignment. Assigning roles and responsibilities to team members, ensuring everyone understands their part in both online and offline initiatives. Providing regular feedback and guidance to ensure that all campaign elements are progressing as planned

FAQs

What is the job title for this position?

The job title is Brand Campaign Manager.

Is there a flexible working policy at iManage?

Yes, iManage offers a flexible working policy that supports the health and well-being of its employees.

What are the main responsibilities of the Brand Campaign Manager?

The Brand Campaign Manager is responsible for developing and executing brand campaigns, ensuring brand consistency, market research, community engagement, content creation, cross-functional collaboration, performance tracking, and project management.

What qualifications are required for this role?

Candidates should have 3-5 years of experience in brand marketing or community management, a proven track record of successful campaigns, strong narrative crafting ability, excellent interpersonal skills, data leverage skills, organizational skills, and proficiency in various marketing tools.

Is experience in the B2B SaaS sector necessary?

Yes, experience in brand marketing, community management, or a related field within a B2B SaaS or technology company is essential.

What are some bonus qualifications that would be advantageous for this role?

Bonus qualifications include experience with customer advocacy programs, familiarity with the B2B SaaS landscape, managing brand campaigns globally, project management system experience, and a background in managing events.

What benefits does iManage provide to employees?

Benefits include a competitive salary, annual performance-based bonuses, enhanced parental leave, pension matching, private medical insurance, group life cover, generous leave policies, and mental health support.

Are there opportunities for professional development at iManage?

Yes, iManage offers access to unlimited courses in LinkedIn Learning for skill development and certifications.

What is the company culture like at iManage?

iManage promotes a supportive, inclusive, and vibrant culture focused on collaboration, problem-solving, and employee development.

Can applicants who do not meet all qualifications still apply?

Yes, candidates are encouraged to apply even if they do not meet every qualification, as iManage values diversity and a growth mindset.

Where can I learn more about iManage?

You can learn more about iManage by visiting their website at www.imanage.com.

How does iManage handle personal data during the application process?

iManage has a privacy policy that outlines how they handle personal data, which can be found at https://imanage.com/privacy-policy/.

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iManage

Making knowledge work (TM)

Technology
Industry
501-1000
Employees
2015
Founded Year

Mission & Purpose

iManage is the company dedicated to Making Knowledge Work. Its intelligent, cloud-enabled, secure knowledge work platform enables organizations to uncover and activate the knowledge that exists inside their business content and communications. Advanced Artificial Intelligence and powerful document and email management create connections across data, systems, and people while leveraging the context of organizational content to fuel deep insights, informed business decisions, and collaboration. Underpinned by best of breed security, sophisticated workflows and governance approaches, iManage has earned its place as the industry standard through continually innovating to solve the most complex professional challenges and enabling better business outcomes for over one million professionals across 65+ countries.