Brand Content Manager

Apple

3mo ago

Applications are closed

Job
Full-time
Senior Level
Marketing
$143.9K - $216.9K
Sunnyvale

Requirements

Minimum Qualifications:
7+ years experience as an account manager, creative producer, or project manager, preferably at a creatively driven ad agency or in-house marketing communications department.
Experience and expertise leading the creative development process across a variety of communication vehicles, including interactive, print, and PR.
Preferred Qualifications:
Bachelor's degree preferred
Enthusiastic, inquisitive, and team oriented. A visionary and superb at defining the day-to-day aspects of your primary role while keeping focus on its larger goals. With that, seize opportunities and take on tough challenges with a sense of urgency, energy, and enthusiasm.
Experience building rapport and credibility, with the ability to influence and make things happen throughout a highly matrixed organization. Persuade with diplomacy at every turn.
Support, understand, and enhance the creative development process across multiple media and functional teams with exceptional communication skills.
Balance working in a fast-paced, creatively driven organization with an analytical and focused approach to marketing.
Deeply organized, rigorous attention to detail, and are able to make sense of complex (often contradictory) information to effectively solve problems.

Responsibilities

Primary day-to-day responsibilities include but are not limited to: briefing creative and content curation teams (i.e. Business Affairs, Photography, Video teams); driving communications across teams; aligning with creative development schedules, presentations, and approval processes. Finally, troubleshooting to establish a smooth workflow for the cross-functional teams involved.
Guide the creation and creative development of content for use across teams and GEOs. This content may include video, photography, demo content, third-party content, partner content, illustrations, screens, hardware, and animations.
Strong partnership with Brand teams, Planners, and Creative Directors to develop compelling content briefs that align with overall communication strategies.
Leadership over launch and sustaining campaign efforts from inception to completion, including the creative content strategy and integration across functions.
Closely collaborate with Product Marketing, PR, content teams, and Marcom specialists to strategically align our content to product features and communication strategies.
Tight partnerships with the Brand Manager and Cross-functional Project Manager to build a high-level creative content plan across a launch. Communicate the content strategy and directional changes to Marcom functional partners.
Creative review involvement to ensure strategy is on brief and the content story is carried across marketing materials.
Establish processes and documentation to track legal clearances, usages, and placements of key assets across all marketing touchpoints.
Keeps all teams informed of any product line-up and software updates that may impact content.

FAQs

What is the primary responsibility of the Brand Content Manager role?

The primary responsibility of the Brand Content Manager is to provide strategic and executional leadership across Apple's consumer marketing efforts, with a focus on creative content development.

What qualifications are required for the Brand Content Manager position?

The ideal candidate should have 7+ years of experience as an account manager, creative producer, or project manager, preferably in a creatively driven ad agency or in-house marketing communications department. A Bachelor's degree is preferred.

What is the salary range for the Brand Content Manager role at Apple?

The base pay range for the Brand Content Manager role at Apple is between $141,100 and $212,600, depending on skills, qualifications, experience, and location. The role may also be eligible for discretionary bonuses, commission payments, and relocation benefits.

What benefits are offered to employees in this role?

Apple employees receive comprehensive medical and dental coverage, retirement benefits, discounts on Apple products and services, reimbursement for certain educational expenses, and the opportunity to participate in Apple's employee stock programs. Eligibility for benefits is subject to terms and conditions of the applicable plan or program.

How important is collaboration in this role?

Collaboration is essential in the Brand Content Manager role. The individual will work closely with creative teams, functional producers, planners, and other cross-functional teams to develop and execute global integrated marketing communication efforts. Strong partnerships and communication skills are key to success in this position.

Apple

Technology

Industry

10,001+

Employees

1976

Founded Year

Mission & Purpose

We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own. Apple is an equal opportunity employer that is committed to inclusion and diversity.