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Brand Experience Marketing Associate - Gerber

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Nestlé

Today

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Arlington

AI generated summary

  • You need a BA/BS in Marketing, 3+ years in brand management, strong problem-solving skills, and proficiency in Microsoft Office. Experience in digital marketing and data analysis is essential.
  • You will analyze consumer insights, manage budgets, lead cross-functional teams, optimize marketing strategies, and track performance to drive brand growth and ensure effective communication.

Requirements

  • Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience; MBA preferred
  • Knowledge of budget control methods, policies and procedures
  • Ability to adapt quickly to change and deliver results
  • Ability to work independently and autonomously
  • Must have strong problem-solving and decision-making skills.
  • Excellent communication (both verbal and written) and interpersonal skills.
  • Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
  • Proficient in Microsoft Office Applications
  • At least 3 years of work experience in marketing or brand management
  • Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
  • Experience leading marketing communication projects including digital and media strategies
  • Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
  • Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

Responsibilities

  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
  • Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications
  • Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
  • P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
  • End-to-end cross functional leadership to drive optimized portfolio & value chain
  • Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
  • Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
  • Lead with cross-functional teams to ensure marketing communications inputs are reflected in business plans
  • Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
  • Drafts creative briefs and input documents to guide agency outputs
  • Evaluates agency work and manages review processes, including legal/reg and other stakeholder reviews
  • Leads consumer promotions planning, including offer recommendations, brand activations, and reporting
  • Co-leads development of integrated marketing calendars and project timelines for implementation; provides monthly updates to all key stakeholders
  • Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
  • Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
  • Leverages Visual Identity and Brand assets to ensure consistent brand presence in omnichannel environment
  • Activate brand’s nutrition health and wellness proposition in consumer communication
  • Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach
  • Builds and maintains Marketing Scorecard(s) and inputs into NUSA scorecards
  • Management of budget, as well as evaluate share, sales and profit for the brand
  • Support packaging changes due to product, graphic and/or formula changes
  • Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute
  • Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment
  • Support packaging changes due to product, graphic and/or formula changes
  • Product/Brand/Marketing Communications Strategy, Media Strategy, MBP & QBR, PFME, Consumer Pricing, Marketing Operations & Execution, Insights & Analytics, eCommerce, Agency Management, Supply/Materials tradeoffs, Customer meetings

FAQs

What is the main focus of the Brand Experience Marketing Associate position at Gerber?

The main focus of the Brand Experience Marketing Associate position is to execute the strategy to deliver profitable growth for Gerber by managing aspects of the annual marketing business strategy, specializing in Brand Communications.

What qualifications are required for this role?

Candidates typically need a University Degree (BA/BS) in Marketing or a related business field; an MBA is preferred. Relevant experience in marketing or brand management, along with strong communication and problem-solving skills, is also required.

How many years of experience are needed for this position?

Candidates are expected to have at least 3 years of work experience in marketing or brand management.

Is prior experience with data analysis important for this role?

Yes, experience leveraging data, research, and trends to generate insights on consumer behavior is important, with specific knowledge of IRI or Nielsen strongly recommended.

What team dynamics can I expect in this role?

The Brand Experience Marketing Associate will collaborate closely with cross-functional teams, including Sales, Operations, and Finance, emphasizing teamwork and effective communication.

Are there any visa sponsorship opportunities for this role?

No, this position is not eligible for Visa Sponsorship.

What types of marketing strategies will I be involved with in this position?

You will work on consumer promotions planning, marketing strategies, digital and media strategies, and the development of integrated marketing calendars.

Is there an emphasis on inclusivity in the hiring process?

Yes, Nestlé is committed to maintaining an inclusive workplace and actively seeks diverse applicants, including veterans and individuals with disabilities.

Will I be responsible for any budget management in this role?

Yes, the Brand Experience Marketing Associate will manage the brand’s consumer marketing budget, ensuring effective investment approaches to meet key business KPIs.

What tools or platforms should I be proficient in for this position?

Proficiency in Microsoft Office Applications is required for this role.

Nestlé

Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Retail & Consumer Goods
Industry
1-10
Employees

Mission & Purpose

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules

Culture & Values

  • Respect for ourselves

    Respect starts with self-respect. Being true to ourselves, while acting with integrity, fairness and authenticity.

  • Respect for others

    Respecting others is about meeting our promises. It’s about quality in our products, our brands and everything we do.

  • Respect for diversity

    Respect for other ways of thinking, other cultures and all aspects of society requires inclusiveness and openness in all our interactions.

  • Respect for the future

    Respect for the future of our planet and future generations compels us to act with responsibility and courage, even if it’s difficult.

Benefits

  • Competitive remuneration

    You’ll be recognized for your contribution with a competitive salary and benefits package. And you may benefit from savings plans, insurances, loans, and discounted or free Nestlé products. You could even grab a bargain on retail products, services and activities.

  • Location-specific opportunities

    Our working environments vary greatly, so depending on your job and your location, you could benefit from flexible working opportunities, volunteering programs, the ability to bring a pet to work, and much more.

  • International mobility

    We offer opportunities to develop your career in different countries around the world. Global mobility plays an important part in developing Nestlé’s talent and our brands.

  • Health and wellbeing at work

    Our employee health programs will help you develop and maintain a healthy lifestyle, with health checks, health care, onsite cafeterias and fitness centres, sport and other activities.

  • Employee support

    More than ever, it is important that you are emotionally supported while at work and at home to be resilient and feel good as you carry out your everyday activities. We provide access to confidential counsellors to help when the unexpected happens or you are feeling overwhelmed.

  • Parental leave

    With a minimum of 18 weeks paid parental leave for the primary caregiver, plus the opportunity to take further leave, your new family life can get off to a great start. Your work location may provide additional benefits and resources such as dedicated feeding rooms or creches.