Brand Manager (12-Months Contract)

Spin Master

2mo ago

Applications are closed

Job
Full-time
Mid & Senior Level
Marketing
Toronto

Requirements

Consumer product brand management experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, or other pop culture products
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Working knowledge of production and manufacturing processes and procedures
Direct experience with a variety of marketing tactics from TV, print, digital and consumer promotions
Passionate about creative excellence and willing to drive self and others to achieve “magic.”

Responsibilities

Develop and execute global marketing brand strategies and implement plans on new and existing brands
Drive the growth of Adult Puzzle category, working with U.S channel management and International subsidiaries to drive growth and profitably for the portfolio
Identify market trend consumer insights to build strong game product concepts and launch calendar to further the brand’s growth objectives and commercial opportunities
Lead planning and execution of across brand mix including (but not limited to): licensing, promotions, advertising, packaging, branding, public relations, trade shows, market research, Partner with the US Sales organization to drive brands at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations
Lead brand operations including forecasting, pricing, costing, profitability analysis, and SKU rationalization and market share analysis
Assist in managing projects related to product development preparing new product start documents, product costing, and packaging briefs
Guide cross-functional partners (design, content, engineering, packaging) throughout the product development process in coordination with respective cross-divisional brand teams.
Regularly audit and understand POS performance, competitive landscape and trends to generate new product, licensing and digital marketing opportunities
Liaise with International Brand Marketing Manager to ensure communication and execution of strategies are understood and all opportunities for INTL business are captured, while devising innovative strategies for growth

FAQs

What is the main responsibility of the Brand Manager, Global Marketing, Adult Puzzles?

The main responsibility of the Brand Manager is to work closely with the Director on the development of strategy and category plans for the Adult Puzzle portfolio.

What type of experience is required for this role?

This role requires a top tier marketer with a passion for developing great toys and entertainment.

Is this a hands-on role?

Yes, this is a hands-on, high-responsibility role that requires strong marketing skills.

What is the duration of the contract for this role?

This is a 12-Months Contract for the Brand Manager position.

Spin Master

Retail & Consumer Goods

Industry

1001-5000

Employees

Mission & Purpose

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through it’s three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With over 30 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally.