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Brand Manager

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The Hoxton

Aug 28

  • Job
    Full-time
    Senior Level
  • Dublin
  • Quick Apply

AI generated summary

  • You must be proactive, creative, and a great communicator with connections in Dublin’s foodie scene, able to drive bookings and engage audiences through strategic marketing and collaborations.
  • You will launch the hotel in Dublin, drive innovation, manage local PR and social media, build community, oversee guest experiences, manage budgets, and collaborate on marketing strategies.

Requirements

  • - Someone proactive and able to work independently but likes being sociable & collaborative too.
  • - A creative thinker who has a track record of building lifestyle brands but also delivering business results in the Irish market.
  • - Someone who can not only make cultural partnerships happen or pull-off talked about events but can also think strategically about tactical marketing ideas to drive bookings & covers.
  • - A great communicator who can copywrite and manage local social media channels and email databases, growing them to become vital comms channels for us to talk to our fans & audience.
  • - Experience and connections in Dublin’s foodie scene with the ability to build awareness, reputation and hype for our destination restaurant so it is buzzing from morning to night, every day.
  • - A personal network of strong local and international contacts in industries such as art, design, fashion, music, tech, wellness who will be Hox Friends, brand partners and regular guests at The Hox.
  • - Someone who will collaborate well with our central Ennismore teams, including graphic design, digital marketing and communications.
  • - A conceptual, out-of-the-box thinker, who makes brave choices and inspires others to do the same.
  • - You’re looking for a place where you can be you: no clones in suits for us.
  • - You leave your ego at the door and help get things done.
  • - You’re up for doing things differently and trying (almost) everything once.
  • - You want to be part of a team that works hard, supports each other and has fun along the way.

Responsibilities

  • Be part of the core team to launch The Hoxton in Dublin – ensuring the hotel, our restaurants and bars and our event spaces are embraced and visited by locals, nationals and internationals alike.
  • Drive innovative thinking that delivers on brand and business goals – ensuring The Hoxton is a hotspot, whether that’s for somewhere to work, eat, drink, rest or play.
  • Support the Head of Brand UK & IE in delivering a local PR strategy, to ensure the hotel, restaurants, bars and event spaces are always top of mind for media and influencers, as well as driving awareness of other Hoxton properties and hotels to the Irish media market.
  • Generate content and manage our local restaurant social media channels in Dublin with strategic input from our central comms team.
  • Build a community of loyal Hox guests and fans – Hox Friends, Social Influencers, local professionals and opinion leaders - who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
  • Develop local partnerships and activations in the hotel, city and country that reach new audiences, spread the word and help to position the brand in market.
  • Be responsible for local communications including writing and creating emails and delivering local content for our editorial platform, The Localist on The Hoxton website.
  • Deliver against the room and restaurant/bar commercial targets and work closely with the F&B, sales and revenue teams on ideas, offers and packages to achieve them.
  • Oversee the guest journey (Hotel, F&B, The Apartment), ensuring every touch point (touch, see, hear, feel) is on brand and delivering personal and innovative experiences.
  • Manage the local marketing and graphic design budgets, working with the GM to plan, track and manage all spend.
  • Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.

FAQs

What is the main responsibility of the Brand Manager at The Hoxton, Dublin?

The main responsibility is to plan the programming and partnerships strategy, manage relationships with Hox Friends, lead national PR in Ireland, uphold brand values, and enhance the overall guest experience.

What qualifications or experience are required for this role?

The ideal candidate should have a track record of building lifestyle brands, experience in the Irish market, strong communication skills, and connections in Dublin’s foodie scene.

Is this position focused solely on marketing, or are there other responsibilities?

This position encompasses various responsibilities, including marketing, PR, community building, local partnerships, and overseeing the guest journey, ensuring every touchpoint aligns with the brand.

Which team will the Brand Manager report to?

The Brand Manager will report to the General Manager and work closely with the Head of Brand UK & IE.

Will the Brand Manager be involved in creative decision-making?

Yes, the Brand Manager is expected to drive innovative thinking, create tactical marketing ideas, and make conceptual decisions that align with brand goals.

Are there opportunities for professional development in this role?

Yes, the position offers plenty of opportunities for development within an innovative, fast-growing, international group.

What kind of work environment can the Brand Manager expect?

The work environment is described as creative, rewarding, and collaborative, with a focus on building great hospitality experiences.

Will the Brand Manager handle social media and content creation?

Yes, the Brand Manager will generate content and manage local restaurant social media channels, along with other communication tasks.

How essential are local connections and networking for this role?

Local connections are very important; the Brand Manager should have a personal network of contacts in various industries to build brand partnerships and attract guests.

What type of marketing strategy will the Brand Manager help develop?

The Brand Manager will support the Head of Brand UK & IE in delivering a local PR strategy that ensures visibility for the hotel, restaurants, and bars in the media and among influencers.

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The Hoxton

Open house hotels, inspired by the streets and scenes that surround them.

Travel & Leisure
Industry
501-1000
Employees
2006
Founded Year

Mission & Purpose

The Hoxton is a series of open house hotels inspired by the diversity and originality of the streets and scenes that surround them. Just like our doors, our minds are open too. Ever since we opened our first hotel in Shoreditch, East London, way back in 2006, we’ve never just been about offering a bed for the night. We want to be more than that: providing a place where guests can hang out alongside the locals and submerse themselves in the neighborhood with vibrant, welcoming public spaces. Then there's our eclectic programme of monthly events, where we bring the outside in, and work with local creatives to curate events unique to each location. The Hoxton, Holborn opened in 2014, followed by The Hoxton, Amsterdam in 2015, and The Hoxton, Paris in summer 2017. The Hoxton, Williamsburg was the first U.S. opening, followed by Portland and Chicago. 2019 saw the opening of The Hoxton, Southwark and Downtown LA.